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Development of media coverage biathlon in Czech television at 2010-2014
Vecko, Petr ; Janák, Vladimír (advisor) ; Omcirk, Vilém (referee)
Title: Development of media coverage biathlon in Czech television at 2010-2014 Objectives: The main objective of this work is a detailed analysis of the evolution of media coverage of biathlon on Czech Television, concretely on the ČT sport channel between 2010 and 2014. Another objective is to analyze the viewership of biathlon programs broadcasted on Czech Television. Methods: A quantitative content analysis will be used in this study, through which it will determine how much time was devoted to various biathlon programs in different years and months. An electronic TV program of Czech Television will be analyzed. Results: The analysis shows that the space devoted to biathlon on Czech Television increases during this period of time. The largest increase of broadcast time was noted between 2011 and 2013. The most influential events in this broadcast time were major events such as World Championships and Olympics. The largest audience was found in 2013 and 2014. Key words: Biathlon, Czech Television, quantitative content analysis, broadcast time, viewership, media
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MARKETING MIX OF FIT BOX KLADNO
Šíma, Jiří ; Omcirk, Vilém (advisor) ; Pecinová, Markéta (referee)
Title: MARKETING MIX OF FIT BOX KLADNO Aims: The aim of this thesis is to collect information on the operation of the marketing mix from the customers and managers point of view. Based on these findings new proposal and recommendations were suggested in order to improve existing marketing mix. Methods: The analysis of marketing mix was performed by marketing research through questionnaire, interview and observation. Results: According to the results customers are least satisfied with changing rooms and web sites. In the contrary, most customers are satisfied with lessons quality and instructors attitude. Keywords: marketing mix, fit box, questionnaire, interview
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Marketing mix of Kosagym kickbox club and its improvement suggestions
Moravec, Radek ; Omcirk, Vilém (advisor) ; Pecinová, Markéta (referee)
Title: Marketing mix of Kosagym kickbox club and its improvement suggestions Objectives: The aim of this thesis is to analyse marketing mix of Kosagym kickbox club and to propose improvement proposals. To analyse the mix, use descriptive and research methods, specifically marketing research of club members, interview and SWOT analysis compilation. To utilize the outputs of these methods and to suggest an improvements of the club's marketing mix. Methods: The analysis of the mix is performed using descriptive analysis, quantitative and qualitative marketing research through questionnaires, interview, as well as situational analysis through SWOT analysis. Results: The output of the analysis and marketing research are specific marketing mix elements improvement proposals. The main suggestions are extension and alteration of the structure of offered lessons, forms of discounts, expansion of forms of payment, utilization of direct marketing tools and electronisation of the part of the service process. Keywords: marketing, marketing research, SWOT analysis, sport services, kickbox
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Financial comparison of Czech and Slovak ski resorts
Bušík, Matúš ; Štědroň, Bohumír (advisor) ; Omcirk, Vilém (referee)
Title: Financial comparison of Czech and Slovak ski resorts Objectives: The aim of this thesis is to compare financial situation of selected Czech and Slovak ski resorts and on the basis of financial analysis to assess the financial health of these resorts. Methods: In this thesis, I used the method of vertical and horizontal analysis of the sources of financing of selected companies, evaluation of compliance with the golden rule of balance sheet, and using selected ratios refers the thesis about the financial situation of the company. Results: Data obtained from research helped me to identify aspects of the financial environment in which selected companies have drawbacks. In conclusion it is summarized individual measures serving to improve the financial health of companies. Keywords: financial analysis, winter sports, financial highlihts, financing of ski center ski
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Matketing communication TEPfaktor
Zavadilová, Zuzana ; Janák, Vladimír (advisor) ; Omcirk, Vilém (referee)
Title: Marketing communication of the TEPfaktor company Objectives: The main aim of this thesis was the evaluation of actual marketing communication of the TEPfactor company and creating a proposal for making it better. For creating this proposal was necessary to do marketing research to find out actual marketing tools which this company use and its perception by the customers. Methods: In this thesis was used qualitative (interview) and quantitative (question blank) methods. Interview was used to find out detailed information about the company and also about the actual marketing tools. Due to question blank was collected datas by customers of this company. Results: Datas from interview with workers from marketing department and datas from written survey were utilized in practical part of this thesis. On the base of this utilization was created a proposal of new marketing communication of the TEPfactor company, mainly for getting new customers. Keywords: Marketing communication, new trends in marketing, marketing research, question blank.
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Marketing mix of FC Baník Ostrava and proposals for its improvement
Bartošek, Daniel ; Omcirk, Vilém (advisor) ; Pecinová, Markéta (referee)
Title: Marketing mix of FC Baník Ostrava and proposals for its improvement. Targets: Comprehensive appraisal of FC Baník Ostrava marketing mix. The objective was to make an improvement proposal of individual marketing elements based on the synthesis of the club fans marketing research results and author's experience. Methods: An electronic questioning was used to obtain the relevant information. This questioning was focused on the fans satisfaction, opinion and attitude. The respondents were the fans of FC Baník Ostrava. Results: Marketing research results showed deficiency in the current marketing mix of the club. Fundamental deficiencies regard an unprofessional club communication and disrespectful attitude towards the club fans who are their customers. Improvement proposals were made to enhance the current marketing mix of the club. Keywords: football club, marketing, marketing research, fans satisfaction, sports marketing.
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Sale support of adidas products
Štáhlová, Zuzana ; Voráček, Josef (advisor) ; Omcirk, Vilém (referee)
Title: Sale support of adidas products Goal: The aim of the bachelor thesis is the analysis of sales support adidas products, which takes place in the two largest and most important running races by RunCzech project. The second aim is to create proposal for sale support in 2015. Methods: In this thesis was used the qualitative analysis - form of case study. All information about sales and registered runners were obtained by analysing documents. The dependence between results on sales and participants was determined by correlation analysis. Results: The result of this bachelor work is new and modified proposal of sale support in 2015, which is based on the knowledge and results of sale support in 2014. Analysis of sales support in 2014 revealed its target groups, marketability of goods, resulting sales and failings as well. These reveals were used for adjust of sales support in 2015. The major changes will be in adding more attractive forms of sales support and changes in selling products range. Key words: event marketing, promotion, analysis, marathon.
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Comparison of Proposals for Club's Sponsors in Czech League of American Football
Kroulík, Radim ; Čáslavová, Eva (advisor) ; Omcirk, Vilém (referee)
Title: Comparison of Proposals for Club's Sponsors in Czech League of American Football Targets: The main target of the thesis is to compare the proposals for the club's sponsors in the highest league of American football in the Czech Republic and suggest the recommendations for content of the proposals. Methods: Mixed research was used to achieve the target of the thesis, including an evaluation case study and an electronic survey. Results: The results of the research show the proposal of the Prague Black Panthers is the best processed. A long-term research is needed to prove it, but the results of the research show there might be a relationship between quality of the proposal, budget and the sports achievements of the club. The comparison of the current proposals with the sport marketing theory shows an inadequate proposal processing and lack of essential information which are important for the potential sponsors. Keywords: sport marketing, comparison, sponsorship, advertising, list of advertisement options, american football
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Public Relations AC Sparta Praha fotbal a.s.
Žofák, Miroslav ; Janák, Vladimír (advisor) ; Omcirk, Vilém (referee)
Title: AC Sparta Praha fotbal a.s. Objectives: The aim of this thesis is to evaluate public relations of AC Sparta Praha fotbal a.s. This thesis is manly focused on evaluating the work of department of communication a PR. The aim is to analyze and describe all the comunicaton channels of the club. Methods: This thesis uses an electronic questionnaire, which is filled by Sparta supporters. The other method is an interview with a employee of Sparta, who is a member of department of communication and PR. Results: The supporters are satisfied with the work of the department of communication and PR. Sparta uses three basic communication channels, which includes social networks, magazine Sparta do toho! and an official web page. Sparta should improve its video materials and should begin to do more informal interviews with the players. Keywords: AC Sparta Praha fotbal a.s., football, public relations Powered by TCPDF (www.tcpdf.org)
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Brand personality Škoda Auto and its influence on sponsored international sport events
Višněvský, Andrej ; Čáslavová, Eva (advisor) ; Omcirk, Vilém (referee)
Title: Brand personality Škoda Auto and its influence on sponsored international sport events Objective: The aim of this thesis is to measure the brand personality of Škoda Auto and to define its effect on the sponsored international sport events Ice Hockey World Championship and Tour de France. The level of concordance of the personality characteristics will be measured by comparing the results of brand personality between the brand Škoda Auto and the brands of sponsorship. High level of concordance of personality characteristics of brands is assumed in long-term sponsorship. Methods: To identify the brand personality, the standardized method of measuring brand personality by Belgian authors Geuens, Weijters, De Wulf 2009 is utilized, which allows to measure and compare brands of different product categories. The agreement rate of personality characteristics gets measured by comparison of averages of brand personality characteristics and regression and correlation analysis. Results: Škoda Auto is perceived as a stable and responsible brand. International sport events Ice Hockey World Championships and the Tour de France are perceived as active and dynamic brand. During comparison of averages of brand personality characteristics, a higher level of concordance between the brands Škoda Auto and Ice...
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