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Marketing Research of Customer Satisfaction for Cukrárna Piccolo
Sedláková, Jitka ; Bárta, Martin (referee) ; Šimberová, Iveta (advisor)
Bachelor´s thesis is focused on the range of problems relating to marketing research of customer satisfaction. Theoretical part is dedicated ensuring termination and methods of marketing and marketing research of customer satisfaction. In the next part of the is analyze current status of Cukrárna Piccolo. Bachelor´s thesis also deals with realization and evaluation of marketing research of custumer satisfaction for Cukrárna Piccolo. Thesis contains suggestions for the increase customer satisfaction.
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Marketing Strategy for Company Chaudry&Goraya s.r.o.
Sedláková, Jitka ; Bárta, Martin (referee) ; Šimberová, Iveta (advisor)
Diploma thesis is focused on the range of problems relating to marketing strategy. Theoretical part is dedicated ensuring termination and methods of marketing and marketing strategy. In the next part of the thesis is analyze current status of company Chaudry&Goraya s. r. o. Diploma thesis also deals with proposal of marketing strategy. Thesis contains suggestions for the improvement current situation.
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The Proposal of Process Management in the Company
Čáchová, Barbora ; Bárta, Martin (referee) ; Bartošek, Vladimír (advisor)
The master thesis is focused on the application of process management in the company PROFI am BAU CM, Ltd. The theoretical part deals with the explanation of the process approach in business management and defines the basic concepts used, as well as analysis of the current situation in the company. Based on the acquired knowledge are described and analyzed the main business processes and proposed optimization steps.
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Foundation of a New Company
Bárta, Martin ; Hájek, Jiří (referee) ; Koráb, Vojtěch (advisor)
The aim of the thesis „Foundation of a New Company" is the preparing and elaboration of a business plan which is addressed to commercial camps’ organizations and educational activities for children and adults. This work is composed of two parts. The general section is devoted to the theoretical foundations which form the basis for practical part. The practical part includes an analysis of business. Based on this analysis were created business plan to establish the small business. The work closes with the final summary and recommendations which are contributed to an establishment and to a further development of the small business in the future.
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Heating of the Primary School
Bárta, Martin ; Wierzbická, Helena (referee) ; Vendlová, Lucie (advisor)
Bachelor work, The primary-school heating system. The building of primary-school is situated in city Lipová, closed to Prostějov. The heating system of building is design as a double-piped, a low-temperature forced water circulation system. All heating elemets are in panel performance. The thesis does not includes a hot-water preparation system.
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Antonín Dvořák " Rusalka" star role of Princ
Sup, Tomáš ; HAJÓSSYOVÁ, Magdaléna (advisor) ; BÁRTA, Martin (referee)
The tenor figure of princ, three-act opera, " Rusalka" by Antonín Dvořák, was a long time with its character, singing difficulty and technical extremity , a big challenge for me. So l decided after two years of studying this role, write a magister thesis about princ, think about his character and its overall by the creation from the very beginning to the hardest singing party at the end of the opera.
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Analysis marketing activities of the selected e-shop
Bárta, Martin ; Sova, Martin (advisor) ; Čermák, Radim (referee)
The content of this bachelor thesis is analyze marketing activities of the selected e-shop, par-ticularly internet marketing. The thesis describes forms of internet marketing and is focused on backlinks analysis. The practical part is applied to competitive environment of shops with vol-leyball equipment. The main objective of thesis is analyze internet marketing e-shop Sportex.cz from perspective of competing subject, which has no information from inside of firm. The next objective is find out whether and why the e-shop is leader in selected segment of the market and what is the competitive advantage. The last objective is create the recommendation to potential subjects which want to break into a market and decide if it is a good idea or not. In the theoretical introduction is explained what internet marketing means and is compared with other types of marketing. In next step are the forms of internet marketing briefly de-scribed. At the beginning of the practical part is inserted a chapter about selection and defini-tion of the competitive environment and it is chosen e-shop for detailed analysis. The ending summarizes the results of analysis and evaluated if was achieved the objective of thesis. Contribution of this thesis it should be create a model solution how to analyze internet market-ing e-shop, especially backlinks and also evaluate the results of the analysis for a selected seg-ment of the market.
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The Lamentations of Prophet Jeremiah for Basse from Jan Dismas Zelenka
Nosek, Jaromír ; JANÁL, Roman (advisor) ; BÁRTA, Martin (referee)
This Bachelors Thesis The Lamentations of Prophet Jeremiah for Basse from Jan Dismas Zelenka processes an elaborate interpretative analysis of chosen audio recordings. It is concerning at searching differences as well as common characterics of these interpretations and consider its´reasons.This study is supplemented by information about recording factors and Zelenkas´ opus formation circumstances.Thesis mediates an insight into the life of Jan Dismas Zelenka and a historical context as well.It shall bring not only a complex material for deeper understanding to the Lamentations and the composer Zelenka, but also an inspiration and reflection about general principles of interpretation - vocal as well as musical.
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