|
|
Tourism Destinations selected - Peru
Heřmánková, Kateřina ; Navrátilová, Miroslava (advisor) ; Andrea, Andrea (referee)
This thesis deals with the issue of tourism in Peru and analyzes offer of tours of Czech travel agencies to Peru in 2016. The theoretical part defines the basic concepts of tourism (types and forms of tourism, travel agencies and tour operators, destinations, tour division and more). The practical part introduces the basic information about Peru, about the history and current state of tourism in Peru and evaluates the products offered on the market of tours to Peru in the Czech Republic. The core of the practical part is the comparison of offer of tourist attractions in Peru and analysis of offers of tours to Peru and then finding blank spaces in the market, according to which the three original tours to Peru will be proposed. When preparing this work the author was based primarily on study of literature and internet sources. Lessons learned and recommendations are summarized in the conclusion. This thesis is designed for individual travelers, tourists and others interested in visiting Peru.
|
|
|
Marketing communication of the particular e-shop
Kudrnovská, Denisa ; Šálková, Daniela (advisor) ; Navrátilová, Miroslava (referee)
This bachelor thesis is focused on marketing communication
of the Atmo-shop.cz e-shop. The outline of the thesis consists of two parts. The first part is the theoretical part
and the second part is the practical part. The theoretical part
is focused at e-commerce. The concept is characterized in this part alongside with its characterization on the internet.
The second part is focused on marketing communication, which falls into the marketing mix and therefore marketing mix
and its tools are also described in this part. Furthermore,
the communication tools are described. The tools are used
in various media along with the internet communication tools that are used only on the internet.
The practical part consists of findings that are realized
and based on the theoretical part. Particularly,
the improvements of the marketing communication are suggested
in the practical part. At first, the e-shop, for which
the communication is suggested,
is introduced. Then the aim group and the marketing mix are described concisely. Afterwards, the competition is analyzed. Further, the optimal tools are suggested and the tools which were realized in practice are then evaluated.
|
|
|
Possibilities of electronic commerce
Burešová, Tereza ; Šálková, Daniela (advisor) ; Navrátilová, Miroslava (referee)
The bachelor thesis is focused on the preferences and behavior of consumers when they shop on the internet. The thesis consists of two parts, the first part is the theory and the second part is my own research. The theoretical part contains basic terms related to the problem. It summarizes also options of payment, security or internet frauds. The very last part deals with the legal regulations of electronic commerce in the Czech Republic.
The second part is based on my questionnaire survey which is focused on understanding the behavior and preferences of consumers when they shop on the internet. I made the assumptions which were approved or disapproved by the survey results. My suggestions and recommendations for e-shop owners, how to improve consumers confidence, and definition of problems with online shopping are given at the end.
|
|
|
Electronic shopping requirements in the Czech Republic
Nguyen, Huu Hoa ; Šálková, Daniela (advisor) ; Navrátilová, Miroslava (referee)
The bachelor thesis consists of two main parts. The theoretical part is describing the issue of ebusiness including ecommerce. Topics such as ebusiness and online shopping are thoroughly discussed here in detail, including history and the beginning of not only the internet in itself, but ebusiness as well. Described here are the European and Czech legislations of ecommerce and online customers legal protection. The theoretical part are informations about the current situation of ecommerce in the Czech Republic including the trends nowadays. The practical part provides information about the migration of Vietnamese citizens to the Czech Republic. Interpretation of their attitude to online shopping and the analysis results of questionnaire survey and comments to results. In conclusion, solutions were proposed to improve the situation of online shopping by Vietnamese community in the Czech Republic.
|
|
|
Internet Trading in the Czech Republic
Hanušová, Denisa ; Šálková, Daniela (advisor) ; Navrátilová, Miroslava (referee)
The bachelor thesis focuses on online shopping in the Czech Republic. The literary research defines basic terms, including Internet, e-commerce, Internet commerce, Internet
marketing, also includes legislation in this sector. Furthermore are mentioned assumptions for success an online store, the content of websites and search engine optimization. The practical part of bachelor thesis is focused on evaluation of the original condition of surveyed e-shop Spotřebiče s.r.o., in terms of website traffic, accessibility and usability. There is also evaluated promotion of company on the Internet. Another part is based on found flaws and includes suggestions for a new business strategy for improving the online store. The suggestions consists of new graphical solution of website for improving the usability and advertising campaign to increase sales.
|
|
|
The Chosen Destination Question on the Tourist Industry Market in the Czech Republic - Peru
Pulache Araujo, Juan Manuel ; Navrátilová, Miroslava (advisor) ; Vostrovská, Hana (referee)
The present thesis is focused on a chosen destination offered in the tourism market in the Czech Republic. The destination chosen for the thesis is the Republic of Peru, which is located in South America.
The first part of the thesis is focused on the definition of the theoretical bases of tourism, touring activities, travel agencies, tour operators and destination. The second part focuses on the characteristics of the destination, factors that influencia the tourism in the destination and the main touristic destinations in Peru.
The next chapter is the practical part, which focuses on the evaluation of the offer of tour operator in the Czech market, besides, analyzes the results of survey regarding tours to Peru. In the next section recommendations and proposals are formulated based on the results of the evaluation of the suppy od travel agencies and the demand respondents.
The last part of the work is the conclusion, which is made as a recapitulation of the thesis, recommendations and possible solutions to the issue.
|
|
|
Institutions for Leisure Time Spending of the Youth up to 18 years of age
Kotvald, Roman ; Polišenský, Miroslav (advisor) ; Navrátilová, Miroslava (referee)
This bachelor thesis focuses on the topic Institutions for Leisure Time Spending of the Youth up to the age 18. The goal of this thesis is to analyse chosen semi-budgetary organization. There will be an evaluation based on the results of the analysis, whether the organization fulfils its mission aimed at benefiting public and whether the organization has enough resources to do that. The thesis consists of theoretical and practical parts.
The theoretical part clarifies concepts crucial for understanding the given issue. It explains detailed description of free time, detailed division of children and youth and also what part does nurture take in the process of growing up. It is followed by different views of free time and factors influencing how individuals spend their free time. The theoretical part is concluded by introducing and describing chosen organizations focused on already mentioned issues, including their specific functions.
The practical part is focused on Prague 13, analysing a chosen organization Dům dětí a mládeže Stodůlky. An institutional analysis is focused on estate, equipment, offer of free-time activities, staff, achievements and finance management. In the end outcomes are summarized and activities of the organization are evaluated.
|
|
|
Healthy lifestyles young population
Kříž, Adam ; Polišenský, Miroslav (advisor) ; Navrátilová, Miroslava (referee)
This thesis deals with a healthy lifestyle young population. He describes a healthy
lifestyle and its principles as a healthy and balanced diet, exercise, mental balance. And
since we are talking about young population, mainly we deal with school meals, its history,
legislation that regulates school meals, the theme of the consumer basket and nutritional
recommendation. This survey uses a specific institution, at a particular elementary school,
and especially in the organization, it is a dining room of the school. The selected institution
is elementary schools in Dobřany and organization is eatery of this elementary school.
Consequently, here we evaluate the BMI of children diners, eating in this organization
obtained according diets based on evaluation according to nutritional recommendations, its
financing and overall conditions in the parent institution, according to analysis
Malinovsky.
|
|
|
Healthy lifestyle of young population
Kondrys, Martin ; Polišenský, Miroslav (advisor) ; Navrátilová, Miroslava (referee)
The thesis is focused on the verifying if the organization occupying with support of children from troubled families fulfils its public function.
In the first part, there are clarifications and definitions of the terms such as young population, healthy lifestyle, institutions for leisure time activities, obesity and pathological effects (for instance juvenile delinquency and poor social habits). Furthermore, the thesis gives information about leisure time activities and their role in preventing negative impact of pathological behaviour of young people which is partly due to a lack of commitment in the interest groups of the young generation. The thesis is also focused on the definition of a non-profit organization, its characteristics and methods of financing.
The second part deals with the main idea of the organization, namely the Salesian Youth Center in Pilsen, mainly with its mission, history and possibilities of the leisure time activities of the young people under eighteen. There is an analysis of the organization by Bronislaw Kasper Malinowski. The objects of study are space and equipment, personnel, rules and financing of the organization, the Salesian Youth Center in Pilsen. In the conclusion, there will be evaluation of the situation if the organization fulfils its mission and the proposition of possible improvements.
|
|
|
Healthy life style of youth under 18 years
Krausová, Denisa ; Polišenský, Miroslav (advisor) ; Navrátilová, Miroslava (referee)
This bachelor thesis deals with the topic Healthy Life Style of Youth under 18 Years. It is divided into theoretical and practical part. The theoretical part is focused on describing the basic concepts related to the topic. Analyses terms like food, health, sport, healthy and unhealthy lifestyle and also introduced legal and economic aspect govermental organizations. The practical part deals with research in elementary school Londýnská that is located in the City of Prague 2. Specifically analyzes the canteen, gym and area of the school. It also deals with the evaluation of research results based on the universal institutional structures written by Bronislaw Kasper Malinowski and comparing the specific condition which is stated on the their website. As a conclusion there are shortcomings and recommendations.
|
guest ::
RSS feed.