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Electrotechnical equipment of electric transport machinery
Václavík, Lukáš ; Balabán, Bedřich (referee) ; Huzlík, Rostislav (advisor)
This work is meant as overview of current technologies and trends in electromobils and hybrid vehicles. This work is divided in four parts first deal with components setting in vehicles and summarising differences, second part focus on components as electromotor, accumulators, third part focus on charging and refiling fuels and fourth deal with possibility of spreading charging stations in Czech Republic.
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Self-loading trailer for the round balers
Václavík, Lukáš ; Pikula, Michal (referee) ; Kašpárek, Jaroslav (advisor)
This thesis deals with the conceptual solution of self-loading container on straw bales. It is the issue of these machines' distribution according to specified criteria at the beginning. Research part follows with describing the individual components cosequently included in the conceptual design. The third point is the design of the solution itself and its rationale. There are itemized individual structural components and visualization. The last part contains strength calculations for structural nodes.
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Brand image and identity of Mercedes-Benz
Václavík, Lukáš ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
The thesis is focused on a brand perception of Mercedes-Benz in the Czech market. The theoretical part describes the terminology related to the concept of brand image and identity. The practical part includes an analysis of data obtained from MML-TGI and from own research, which seeks to reveal the identity or inaccuracies in the perception of image and brand identity. Displays the actual image of Mercedes-Benz and also determines whether there is a refutation of prejudices about the brand Mercedes-Benz that exist in the Czech Republic.
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