|
|
The role of information centre in marketing a place on an example of agency CzechTourism
Čermák, Petr ; Johnova, Radka (advisor) ; Lipková, Helena (referee)
The bachelor thesis "The role of information centre in marketing a place on an example of agency CzechTourism" deals with the role of information centre and marketing in the area of tourism on an example of government organization CzechTourism. This thesis describes different functions of the agency, especially its marketing action in area of Czech Republic propagation, as a destination of tourism interest. Basic information about marketing in tourism area will be shown in the introduction. That is followed by Czech Authority of CzechTourism, which contains basic information about agency, agency-used communication form included, marketing concept, marketing strategy, swot analysis of destination, and other forms of CzechTourism marketing. Representation of CzechTourism abroad will be presented in conclusion, together with results of my personal research, which deals with questions about organization actions.
|
|
|
Marketing audit of public library in Tábor
Turecká, Libuše ; Johnova, Radka (advisor) ; Římanová, Radka (referee)
and keywords The bachelor thesis deals with marketing audit of the Public Library in Tabor. It is the first marketing audit of the Public Library in Tabor. The bachelor thesis includes introductory information about the library, SWOT analysis, analysis of public services, customers, indirect competition and potentional partners for cooperation. At the end of the thesis there is a suggestion for marketing strategy and a summary of the detected information. Barchelor thesis has 76 016 characters, what is 42 standard pages. Key words: marketing, marketing audit, SWOT analysis, Public Library in Tabor
|
|
|
PRs Methods of Libraries in Karlovy Vary Region
Němcová, Michaela ; Johnova, Radka (advisor) ; Pátek, Jiří (referee)
The theme of my work is public relations (PR), which is building links and contacts with external and internal stakeholders in the municipal and local libraries. This area of work of companies and organizations is very important for their successful operation and development and not even libraries cannot make it without public relations if they want to succeed in today's technological world, where the interest in the printed media, literature and culture in general is on the wane. The work has two parts. Introductory theory that explains the history, the nature of work, activities and tools of public relations as an effective tool of marketing organizations. Special attention will be paid to forms of PR, such as media relations, fundraising, internal PR and methods of feedback from users. Practical part is based on knowledge and personal experience from working on PR of the Regional Library of Karlovy Vary as well as methods and procedures, which are used in this institution. On their basis and on the basis of a survey conducted in libraries from Karlovy Vary region such information and evaluations will be analysed. The result of all collected information and knowledge will create a simple and transparent methodology for working in PR for municipal and local libraries.
|
|
|
Poster and leaflet in the library - development and application examples
Ruxová, Jana ; Římanová, Radka (advisor) ; Johnova, Radka (referee)
The bachelor thesis informs about an archiving system of promotion materials, namely a poster and a leaflet as documents of a short-term character in selected Czech and Moravian libraries. At the same time it describes for what purposes these promotion media are used in libraries most often and through what distribution channels they are released to the public. We have chosen two libraries, namely the Library of Matěj Josef Sychra in Žďár nad Sázavou and the Library of the City of Hradec Králové, on the documents of which we observe in details the development of preparation of both types of promotion materials since the 1960s. The thesis also captures and describes changes that the above- mentioned processes (archiving, utilisation, distribution, and production) underwent thanks to the ICT introduction. The thesis consists of two parts, a theoretical one and a case study. The theoretical part provides a professional support to the case study; development of a poster and a leaflet is elaborated in it in a historical context; their role in marketing communication is reminded as well.
|
|
| |
|
|
Marketing Strategy on the Services Market and its Application on a Selected Organisation, Library, Information Centre
Baslová, Taťána ; Johnova, Radka (advisor) ; Buřilová, Marcela (referee)
The aim of this bachelor thesis is to apply available findings about marketing on the library sphere, to show some possibilities of cooperation between a library and its surrounding and to create a marketing strategy for particular library emphasizing the importance of cooperation with other organizations. Theoretical part of the thesis describes marketing in library sphere, including marketing mix and current trends in marketing communication. There are also presented some examples of cooperation between a library and various organizations. In practical part of the thesis there is presented Municipal Library in Sušice, its users and its cooperation with other organizations. There is also performed SWOT analysis. Its results were then used for designing new marketing strategy. The thesis includes also a survey that was performed among the library users.
|
|
|
Marketing analysis of additional and extra services of libraries. Their importance for attendance and financial benefits
Mrázová, Kristýna ; Johnova, Radka (advisor) ; Dombrovská, Michaela (referee)
The aim of this work is to analyse an additional and extra services of libraries and their importance for attendance and financial benefits. Theoretical part describes marketing and its benefits for libraries, definition of a public library and services, brief analysis of financing libraries and analysis of some additional and extra services offered by Czech and foreign libraries. Practical part is devoted to analysis of history and the current situation in Tabor City Library and services it offers. There is also a research included in this section questioning whether readers know and use an additional and extra library services. This work presents analysis whether or not medium public library in the area of services meets reader's needs and also summary of additional and extra library services offered by Czech and foreign libraries. Keywords Marketing of library and information services Public library services Additional services Extra services Financing of libraries
|
|
|
Social networks in corporate environments
Pupcsik, Michal ; Němečková, Lenka (advisor) ; Johnova, Radka (referee)
Thesis "Social Network Sites in Corporate Environments" deals with the theme of social network sites (Social Business) in companies. The introduction defines the concept of social network sites and Social Business and presents a brief history of social networking, with an emphasis on internal company use, especially as the developmental stage and the addition of intranet portals. The next section compares the various software solutions. In another part deals with the benefits as well as risks in the use of social network sites in companies and describes a method of analyzing social networks. At the end acquainted with the latest trends, forward-looking and based on research and gives a picture of social network sites and Social Business in companies of different size and orientation, operating in the Czech Republic. Powered by TCPDF (www.tcpdf.org)
|
|
|
Benefits of marketing tools usage in a library of Jiří Mahen
Slabá, Iva ; Johnova, Radka (advisor) ; Šušáková, Zdeňka (referee)
In this thesis, the library marketing and its specific forms are described. In the first theoretical part is introduced the Jiří Mahen Library. The library marketing and its application is in the second part of the work. The third empirical part contains the SWOT analysis. There are questionnaire form, graphs, evaluation and some improvements in the marketing tools in the last chapter.
|
|
|
Role of information centre in tourism destination marketing
Hrychová, Tereza ; Johnova, Radka (advisor) ; Šušáková, Zdeňka (referee)
The bachelor thesis deals with analysis of chosen tourist information centre and its role in tourism destination marketing. The main objective is to determine how users perceive the information centre and its services and to suggest possible recommendations for improvement. The theoretical part explains basic terms and definitions such as tourism, information services, destination marketing and tourist information centre and its activities. Moreover, it briefly describes the activity of The Association of Tourist Information Centres of the Czech Republic. Another chapter deals with CzechTourism, a contributory organisation of the Ministry for Regional Development, whose principal mission is to create and promote positive image of the Czech Republic as a country suitable for tourism. The practical part is focused on chosen CzechTourism information centre and describes it from the point of view of provided services, personnel and equipment. Then the results of questionnaire survey among users of the information centre are presented. Last chapter contains overall evaluation of the information centre and proposes several recommendations for improvement which could lead to higher users' satisfaction. [Author's abstract]
|
guest ::
