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Rationality versus Irrationality in Managerial Decision Making
Daňková, Tereza ; Hiršová, Miloslava (advisor) ; Čejka, Pavel (referee)
The thesis focuses on rationality in decisions by managers. The terms rationality, irrationality and bounded rationality are defined in the first part. The current state of knowledge on the concept of bounded rationality in decision making is then followed by a specific consideration of managerial decision making. The chosen bounded rationality effects, including heuristics, are also described. The purpose of the second part of this study is to examine experimentally the differential uses of heuristics among the students of the Faculty of Management relative to completion of the Managerial Decision Making course. The effect of time to use of heuristics is examined as well.
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Leadership Communication Role within International Business Organization
Křetínská, Tereza ; Čejka, Pavel (advisor) ; Matoušek, David (referee)
The thesis focuses on the role of leadership communication within a multinational business organization. It aims to confirm the critical importance of communication provided by leaders to their team members. The literature review will focus on the existing communication flows within organizations and the current research results and insights in the field of leadership communication, which is a new, emerging domain of study. Thanks to recent quantitative research (Men, 2014b), it has been already confirmed that leadership communication has a direct effect on employee-organization relationships and overall internal communication. However, qualitative research has been suggested for validation of how the discovered model works in concrete environments (Men, 2014b). Thus, the research section will reveal the findings of in-depth semi-structured interview analysis within a global internal IT services provider which is part of a Group enterprise operating in the logistics industry world-wide. The thesis will culminate in defining logical reasoning for adding communication skills to the company's core competencies for organizational managers and leaders.
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The Marketing Strategy of 3M Novec 1230 Fire Protection Fluid
Peřina, Matěj ; Lhotáková, Markéta (advisor) ; Čejka, Pavel (referee)
This thesis is concerned with B2B market segmentation, situational analysis and proposes a markting strategy for Novec 1230 fire protection fluid marketed by 3M Česko. Firstly a marketing literature rewiev is carried out in order to uncover the most suitabe theoretical approaches to the subject at hand. Then the 3M Company and its Czech subsidiary are presented. In the methodological part there is a description of utilized methods and approaches. Data colection and analysis are executed in the next part. In the last section targeting and positioning are performed and particular actions within the four Ps of marketing mix are proposed.
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Modern Media as the Promotion Tools in the Culture and Entertainment Industry
Doležalová, Hana ; Šulcová, Irena (advisor) ; Čejka, Pavel (referee)
The main focus of this undergraduate thesis are the marketing applications of the latest promotion tools in the culture and entertainment industry. Social networks, marketing mix, promotion channels are the major areas discussed in the literature review section. The practical session follows on the literature review. Quantitative analyses of questionnaires reviles the answers on the research questions related to effective utilisation of the marketing channels (including social networks) as the promotion tool and its impact on the consumers in Hradec Kralove Region. Scope of the survey is narrowed down to the culture and entertainment industry. Tests of working hypothesis provides valuable learning lesson which is used as a base for further recommendations to marketing practicians in previously mentioned institutions.
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Marketing of the product Karel IV.
Mikšů, Šárka ; Mikeš, Jiří (advisor) ; Čejka, Pavel (referee)
Goal of the thesis Marketing of the product Karel IV. is to propose chanels of marketing communication and indicate possibilities of next product's development. Theoretical part is based on marketing plan and it's partition. In the practical part you can find market analysis and competing products analysis, product's evolution description and marketing research.
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