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Phenomenon eSports.cz in the Czech media market
Jakubec, Dominik ; Němcová Tejkalová, Alice (advisor) ; Macková, Veronika (referee)
This diploma thesis is a case study focused on the Czech company eSports.cz and its production in the Czech media market. The company is not only responsible for the administration of many sports journalistic websites, its young employees also engage in a PR communication while writing for the official club websites of professional sports organization. This means that many of the beginner sports journalists, who start their careers in eSports.cz, already combine PR communication with journalism, which is considered one of the ethical problems of journalism. The diploma thesis is trying to map the operations of the company in the Czech media field while briefly introducing its history and describing its currently most important projects. The focus will mostly be on the employees of this company, who usually take their first steps in the world of sports journalism while working for eSports.cz. Many of these young journalists later become professional sports journalists or PR employees and often use the experience gained in the company. The case study is attempting to explain the pros and cons of the company's production of future professional journalists by surveying its employees, interviewing current and past employees of the company and representatives of the organizations who cooperate with the...
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Media coverage of men's and women's floorball Extraleague finals before and after the inroduction of the Superfinal
Voltr, Vít ; Němcová Tejkalová, Alice (advisor) ; Macková, Veronika (referee)
The diploma thesis "Media coverage of men's and women's floorball Extraleague finals before and after the introduction of the Superfinal" focuses on the effect of introducing the Superfinal on the media imaging of the finals of the highest floorball competitions. In the introductory part, the thesis focuses on the relation between media and sport, a description of news values, types of news, and also on the description of the history of floorball both in the Czech Republic and in the world. There is also a part about the imaging of the small sports in the media in the thesis. The research itself is devoted to the manner and intensity of reporting on the final series of the highest floorball competitions of men and women. The quantitative part of the research focuses on the amount of media space that the investigated events receive, the typology of news that appear in investigated media, and the identification of other measurable features of the released media content. Qualitative research is focused on the changes in the media coverage of the finals of the highest floorball competitions brought about by the introduction of the Superfinal, especially in terms of the news vallues used by the invesigated media. The thesis evaluates the implementation of the Superfinal from the point of view of media...
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Meditační zahrada
Máčková, Veronika
The aim of this bachelor thesis is to clarify and define meditation garden by means of reference examples. In its first part, the thesis provides examples of religious-themed gardens, places of reverence, and even landscapes with contemplative potential which might serve as inspirational mediums. It further discusses manifestations of environmental art that by its own nature is capable of initiating thought processes in the viewer inclining him to contemplate. The theory is followed by a practical part which accounts for the means of achieving the meditation function. The intention is to mediate food for the soul through harmony and peaceful atmosphere that encourages self-development and finding and pursuing of one's life path. The goal is to enrich peoples' lives with spiritual dimension which in this case is facilitated through garden architectonic creation. The area surrounding the Holy Family Church in Trenčín was chosen to serve as a model in the design section. The design study itself is preceded by an analysis of the object. Ideological concept of the design is based on the philosophy of Christian meditation. However, the intellectual content is rather symbolic and the meditation garden thus remains open to everyone. Regardless of one's belief, it avoids any discouragement, displeasure or insult. The study is consecutively supported by situation, perspectives, axonometric projection, cuts and details on particular scale.
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Marketing strategy proposal for the design travel agency Dovýroby
Macková, Veronika ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The Master´s Thesis deals with marketing communication, brand building and marketing strategy planning process. The aim of the Master´s Thesis is to propose an appropriate marketing strategy for the design travel agency Dovýroby. The theoretical part of the thesis defines studied topic based on expert literature. The practical part includes the evaluation of a survey conducted to find out the current level of awareness of the Dovýroby brand, as well as situational analysis of the project, and proposal of marketing strategy. The analysis focuses especially on the products offered, current forms of communication and characteristics of the target group, as well as on market analysis, using Porter´s Five Forces Model and SWOT Analysis. Based on the findings, the author presents a marketing strategy proposal running until the end of 2017. This strategy includes a marketing plan, timing and also a budget split.
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The comparison of reflection of second highest czech football and hockey competitions in news service of Czech news agency in 2015/2016
Franěk, Tomáš ; Trunečková, Ludmila (advisor) ; Macková, Veronika (referee)
The diploma thesis "The comparison of reflection of second highest Czech football and hockey competitions in news service of Czech news agency in 2015/2016" deals with media coverage of second football league and first hockey league in order to find out how Czech news agency holds the news service for its clients, who rely on its service, in particular season. The thesis also includes the comparison of the way of informing about both competitions. On behalf of the second football league and the first hockey league the thesis maps the production of sport reporters in Czech news agency especially from quantitative perspective. The thesis focuses on analysis of agency service especially on particular periods: a week before the start of the season, the first and the tenth round, a week before the start of spring part of football league and a week before the start of play off's pre-round and also key moments in both competitions. In theoretical part the thesis briefly reminds the history of both competitions, the development of their game systems and also offers a summary of the most important events of 2015/2016. The thesis also puts forward a profile of Czech news agency as a unit and its sport service. The thesis analyzes the function of sport service and its sourcing and also quantifies formats of...
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The death of ice-hockey player Luděk Čajka as reported in chosen periodicals
Jurák, Vojtěch ; Trunečka, Ondřej (advisor) ; Macková, Veronika (referee)
This bachelor's thesis deals with the tragic death of ice-hockey player Luděk Čajka and especially with media coverage of this incident. Čajka was a talented defender playing for the Czechoslovak club TJ Gottwaldov (TJ Zlín since 1990). His up-and-coming career was interrupted in January 1990 during a league game in Košice when he was injured after slipping on the ice and crashing into the boards behind the goal. His fatal neck injury led to his death in hospital forty days later. This bachelor's thesis aims to find out how Czechoslovak printed media reported about the whole case. Three newspapers were chosen for the study - The Mladá fronta (nationwide general daily), The Československý sport (nationwide sports daily) and The Naše pravda (local general periodical). The contents of all of these newspapers were analysed and after that the ascertained results were compared among themselves. The thesis is made up of three main chapters. The first one focuses on Čajka's career, on the fateful game in Košice as well as later events and also mentions a similar, more than forty years older, accident of Czechoslovak ice-hockey player Vladislav Müller. The second chapter is theoretical and it prepares the background for the following study, discussing the chosen periodicals, research method and initial...
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Medial coverage of cross-country World Championship 2016 by ČTK and servers mtbs.cz, aktualne.cz and iDNES.cz
Kubín, Michael ; Trunečková, Ludmila (advisor) ; Macková, Veronika (referee)
The bachelor's thesis is focused on the information service provided by the media during World championship in cross-country in Nové Město na Moravě 2016. Cross-country is a progressive olympic discipline which is attracting more and more audience around the world. Throughout its history, we could see many changes in its rules which are affected by the new technologies, like shortening racing time, and also changes in expectations of the fans who want to watch faster and more difficult style of racing than the decade before. The thesis also concerns itself with mountain biking in general, its history and its founders. Main goal of this thesis is to find out how the media, more specifically ČTK, iDNES.cz, Aktuálně.cz and mtbs.cz, informed about news and results from the World championship. Also there will be a comparison between their reports and services they provided, like photo or video recordings.
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Roman Berbr's and Czech football referees case in chosen media
Lukášková, Gabriela ; Trunečka, Ondřej (advisor) ; Macková, Veronika (referee)
The thesis deals with the second vice-chairman of the Football asociation of the Czech Republic Roman Berbr and his wife, the then chairwoman of a referees's commission, Dagmar Damková case, which was started by Libor Kovařík's interview with the Czech daily Sport. Kovařík points out the situation between Czech football referees. This thesis aims to describe and analyze how the chosen media reflected and descibe this case. It will analyze the period of two months between 24th of August 2015 and 24th of October 2015. The beginnig of this period is clearly defined by Kovařík's interview, whose first part was published on the 24th of August. The thesis will analyze daily Sport that stood at the beggining of this case and on-line daily Aktuálně.cz, in which journalist Luděk Mádl known for his writing about corruption in czech football works.
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Media stereotypization and labeling of people with a disability in Czech media and its impact on the audience
Brhláčová, Monika ; Němcová Tejkalová, Alice (advisor) ; Macková, Veronika (referee)
1 Error! Unknown document property name. Abstract The presented master thesis deals with the topic of stereotypical presentations of disabled people in Czech newspapers and with its impact on the audience. This topic build on previous findings regarding repetitive stereotypical images and frames of disabled which were not only studied on newspapers. Simultaneously with those reoccurring frames and images we can also find positive of negative labels which are used in connection with disabled in newspapers. The work examines whether these phenomena occur also in Czech online and printed news. Using qualitative content analysis phenomena mentioned above were searched in randomly selected one hundred news. Requirement for choosing articles to selection was that the articles content need to be whole about handicapped people. Precisely, based on previous literature the text were analyzed and it was searched for narrative frames or models, stereotypical frames and labels that could be presented in texts. The purpose of this analysis was not only to demonstrate that those frames or labels are present in Czech newspaper articles but also make an attempt to fins new stereotypical frames or labels that those texts may contain. The second part of the analysis is to verify whether the public perceives these...
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