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Market Analysis and Competition on the Soft Drinks Market
Zháňalová, Lucie ; JUDr. Michal Petr, Ph.D., ředitel Sekce legislativy a mezinárodních záležitostí, ÚOHS (referee) ; Sládková, Jitka (advisor)
The master’s thesis on the topic “Market analysis and competition on the soft drinks market” describes current situation on the market, its structure with the focus on existing competition, it put the accent on the evaluation of the strategy applied by the strongest undertaking on the market, examines a describes distribution channels and analyse the market demand for products including its estimation of the trend in the future. This thesis results from theoretical resources as are general analysis used for the purpose of the market studies oriented on business sector as well as common environment and its own functioning and the thesis is based on the competitive strategy defined by M.E. Porter. Further the thesis is dealing with data resources and methods of data handling, including data collection, classification, segmentation and its following evaluation. Master´s thesis is the guideline for the market analysis and decisions concerning entering new markets and among others gives the answers to the questions concerned the actual situation on the market and subjects that are operation on the market.
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Market Development of a Cocoa
Jeřábková, Lucie ; Regnerová, Olga (advisor) ; Zdeněk, Zdeněk (referee)
The bachelor thesis called Market development and trade of cocoa is focused on evaluation and development of an international cocoa trade. In the thesis there is also discribed the trade with a fair trade cocoa and other commodities that are produced from it. This work is divided into two parts, the theoretical one where I focused on cocoa as commodity itself, then on organisastions such as Fair Trade and WTO and international trade of historical development of consumption of this commodity. The practical part of this task is focused on fluctuations of the cooca prices in time horizon where this part is focusing especially on selected developing countries. Last but not least the thesis deals with trade of this commodity and its own production development.
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Oligopolistic Competition among companies in the Czech Economy
Pilousová, Markéta ; Šrédl, Karel (advisor) ; Hana, Hana (referee)
This diploma thesis is about oligopolistic competition of major retail chain operating on czech market in the food retail sector. Except mathematical prediction of the current retailers revenue-per-square meter growth, this work also mentions companies that decided to leave the Czech market for various reasons, like bad profits and wrongly determined business goals, change of strategy, etc. Main focus of this paper is the development of the retail sales market and examining if there is forming or already is, an oligopol with a dominant company. The market development is analysed based on freely available sources (published profits and annual reports). Total revenues of each retail chains are compared with details about disponible sales area and are displayed in graphs for better image; in the notes there are also details about individual acquisitions. Based on this development, the possible future development of revenue-per-square meter of sales area is mathematically derived.
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The Firm in a Competitive Environment
Houšková, Eliška ; Šrédl, Karel (advisor) ; Kopecká, Lenka (referee)
This Thesis Deals with the Position of a Company within a Competitive Environment. The Theoretical Part of the Thesis Is Devoted to the Main Concepts that Appear within the Work Including the Various Types of Competitors and the General Objectives of a Company. The Work Analyses the Factors which Affect the Efficiency of a Company and Its Competitiveness within the Market. It Further Describes Selected Ways of Analysing the Internal and External Corporate Environment. In the Practical Part of the Thesis an Analysis of the Company PayU Czech Republic s.r.o. the Operator of the Internet Payment Gateway PayU Is Carried out. The Current Situation of the Company Is Evaluated in Light of the Development of the Market in which It Operates in Comparison to the Main Competitors and in Terms of Its Internal and External Surroundings. The Analyses of the Company are Carried out on the Basis of the Procedure Described within the Theoretical Part of the Thesis. The Data Obtained Are Used in order to Assess the Company´s Competitiveness and in order to Draft Subsequent Proposals for Strengthening of the Company´s Position within the Competitive Environment.
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Market Analysis and Competition on the Soft Drinks Market
Zháňalová, Lucie ; JUDr. Michal Petr, Ph.D., ředitel Sekce legislativy a mezinárodních záležitostí, ÚOHS (referee) ; Sládková, Jitka (advisor)
The master’s thesis on the topic “Market analysis and competition on the soft drinks market” describes current situation on the market, its structure with the focus on existing competition, it put the accent on the evaluation of the strategy applied by the strongest undertaking on the market, examines a describes distribution channels and analyse the market demand for products including its estimation of the trend in the future. This thesis results from theoretical resources as are general analysis used for the purpose of the market studies oriented on business sector as well as common environment and its own functioning and the thesis is based on the competitive strategy defined by M.E. Porter. Further the thesis is dealing with data resources and methods of data handling, including data collection, classification, segmentation and its following evaluation. Master´s thesis is the guideline for the market analysis and decisions concerning entering new markets and among others gives the answers to the questions concerned the actual situation on the market and subjects that are operation on the market.
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The world rice market
Hrbek, Milan ; Gullová, Soňa (advisor) ; Štemberk, Jan (referee)
This thesis deals with current situation on the world rice market. The main goal is to describe current situation on the market and create prediction of another development. The first chapter deals with characteristic, classic and alternative use of rice. The second chapter describes the market situation thru production, prices development and largest traders. It describes also the most important organizations, which affect the world market of rice. The third and last chapter deals with estimate of future development of the market. The first part of it describes new trends like ¨Golden rice¨and ¨Bio rice¨ and also innovations necessary for future development of the rice market. The last part of the thesis contains estimates of future production, international business, prices and consumption development.
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Digitalization in the book industry and its market impact
Lipert, Martin ; Kešner, Martin (advisor) ; Frič, Jaromír (referee)
The aim of the Master's thesis is to analyze the current literary environment in relation to the coming digitalization. The work is focused on several sub-themes that are essential and have an impact on shaping the market as the technology used, the legal concept of electronic documents, protection against illegal distribution of documents and also the economic aspects of electronic publishing. The work is based on the experience of the author, who deals with this issue in great detail on multiple levels.
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