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Greenwashing as Unfair Competition Practice
Hamáčková, Magdalena ; Hurychová, Klára (advisor) ; Patěk, Daniel (referee)
Greenwashing as Unfair Competition Practice Abstract: The thesis focuses on one of the major obstacles in the fight against climate change, greenwashing. Given the difficulty in defining and the diversity of this phenomenon, this thesis aims to introduce greenwashing and examine it through the lens of unfair competition law. In particular, it examines whether greenwashing can be an unfair competition act, i.e. whether it fulfils the general unfair competition clause, whether it can possibly also fulfil one of the special unfair competition acts and whether the current unfair competition legislation is sufficient or whether it would be appropriate to create a new special unfair competition act regulating greenwashing. The first chapter of the thesis focuses on competition, defines competition law and discusses the basic concepts related to competition. All of this is important in order to subsequently highlight how competition is changing in the context of environmental protection efforts and related activities and what threats it faces. The second chapter continues with the definition of the law against unfair competition, explains the nature of unfair competition, introduces the general clause of unfair competition and describes in more detail the three most important specific acts of unfair competition...
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How to reduce overheating in Czech towns and village
Hermanová, Veronika ; Kučerová, Zdeňka (referee) ; Pavlovský, Tomáš (advisor)
The aim of this bachelor thesis is to point out raising temperature and climate changes in towns and villages in the Czech Republic. It focuses on the impact of climate changes on health of population as well as impact on public places. It analyses and proposes all possible conceptual solutions to support sustainable development and reduction of the climate impact. The target is to indicate measures of help to nature that will navigate to positive response on the climate changes on streets and public places to achieve comfortable living in the build-up area. Part of the bachelor thesis is personal proposal for the modification of the given public space in the town of Valasske Mezirici, to which individual measures are specifically projected.
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Low energy cements based on clinker phases
Šmeral, Miloslav ; Koplík, Jan (referee) ; Bartoníčková, Eva (advisor)
This thesis deals with low-energy cements and the effect of dopants on their hydration, specifically copper and sulfur. The theoretical part summarizes the general information about clinker minerals, their low-energy/low-carbon alternatives and sustainability in the cement industry. Additionally, possible synthesis of clinker minerals are described. In the experimental part, methods for the preparation of doped tricalcium aluminate and the analysis of the synthesized products are presented. The sulfur doped tricalcium aluminate had the highest hydration heat. On the other hand, copper doped tricalcium aluminate and tricalcium aluminate in combination of these dopants exhibited lower hydration heat. The presence of the dopants also affected the composition of the hydration products.
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Center for seniors in Brno-Medlánky
Minarčíková, Barbora ; Klimecký, Martin (referee) ; Gerö, Jiří (advisor)
The task of the diploma thesis is to design a senior living facility in Brno – Medlánky. This task was preceded by a pre-diploma project within the subject NGA056 – Specialized project, developed in the previous semester, which consisted of preparing an urban study with a proposal for urban structure including transportation solutions and the placement of various functions - residential areas, commercial areas, public buildings, civic amenities, a sports hall, a church, and further development of the senior living facility. The architectural study focuses on creating a suitable environment for long-term stay for seniors, meaning comfortable living, outdoor relaxation areas, adequate technical infrastructure, and a variety of services. The design stems from the concept of a compact, clear, and barrier-free base space with social areas and facilities connecting three pavilions of housing units. This ensures privacy in the housing units while providing ample space for social interaction. Access to the terrain linked with a park located on the southern side of the plot is easy from both the base floor and the housing units, providing direct contact with greenery in outdoor spaces. The main entrance leading to the base on the first floor is designed with a representative atrium, reflecting the grandeur of the entire complex. Technical and operational facilities are expanded to cover the capacity of a potential additional fourth pavilion. The entire complex reflects the requirement for peaceful and high-standard living in old age, respecting contemporary architecture and the needs of today's population. As a result, it becomes a place for contented aging.
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Prefabricated Housing and Sustainability
Orságová, Kristýna ; Kvasnica, Lukáš (referee) ; Pavlovský, Tomáš (advisor)
The bachelor thesis focuses on the panel housing estates in the Czech Republic as a symbol of mass housing, analyzes their impact on the city, and explores the possibilities and challenges associated with their long-term sustainability in today's context. The analytical part examines the historical development of panel housing estates as a whole, the principles, and models of sustainability. In the design part, these elements are interconnected and utilized in a proposal for the revitalization of a specific panel housing estate.
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Community housing in Brno-Komín
Raková, Markéta ; Pekár, Pavel (referee) ; Novák, Antonín (advisor)
The subject of the diploma thesis was the design of a multifunctional building within the framework of community housing, located in the area of former gardens along Řezáčova Street in the urban district of Brno-Komín, at the intersection between the existing urban structure of the original panel housing estate and open countryside. The enclosed area currently forms a barrier between the cycling and walking route under Palacký Hill and the existing development. This presents an opportunity to open up and make this area more accessible to people. Overall, there are five residential buildings proposed in the area, each consisting of five above-ground floors, with the top floor being setback with vegetated roofs and terraces. The semi-open composition of the buildings responds to the existing urban structure and the panel housing development. It creates a space accessible not only to community residents but also to the public. The design of the multifunctional building is based on key principles such as Baugruppe construction, sustainability, prefabrication, and the associated speed of construction and variability of proposed interior spaces. It also emphasizes creating a place that fosters interaction among community residents. Furthermore, the aim is to work with wood as a significant element for reducing CO2 emissions and to influence the architect's and builder's attitude towards this material in terms of fire and environmental considerations. For these reasons, the building is designed as a hybrid timber and concrete structure. This system allows for fast, flexible, and cost-effective construction and an efficient combination of the properties of individual materials. The communication system of the building is designed as a gallery, offering additional meeting opportunities for residents for the purpose of community living. Operationally, the building is designed as a multifunctional structure with a predominant residential function. Common areas in the ground floor of the building are available for community residents in the form of co-working spaces, a café, and community workshops. The last setback fifth floor is also dedicated to the building's users, featuring wellness areas and an apartment for accommodating potential visitors of the residents. Users also have access to other shared spaces such as a bicycle room, stroller storage, and laundry room.
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Center for seniors in Brno-Medlánky
Drápela, Jan ; Klimecký, Martin (referee) ; Gerö, Jiří (advisor)
The architectural study of the senior center in Brno-Medlánky builds upon the territorial study carried out in the previous semester as part of the subject NGA056 - Specialized Studio (ArA). The result of the territorial study was a proposal for a compact development that combines all the needs of the area, from housing, through public amenities, a church, transportation connections with a tram loop, sports hall, park, to a senior center. Within the architectural study, a project was developed to create a comprehensive senior center that meets current standards. The center offers a wide range of services and facilities, quality common areas, as well as privacy in individual rooms and corresponding adjacent outdoor spaces. The design of the center is based on compactness and linearity. The center consists of two main volumes, with the larger one oriented parallel to the adjacent road. The second volume is perpendicular to it and they are connected by a communication block. In the front part facing the main road, a smaller entrance courtyard is created oriented to the west, while on the eastern side there is a larger space with a park. This area is bordered by the center's buildings on two sides, as well as adjacent residential buildings and greenery separating it from existing development, offering a peaceful space for seniors. Both volumes are located above an underground parking lot, which also extends under the entrance area. The individual buildings are then divided according to the services provided and the type of care. The ground floor offers a variety of services, a café, and the main entrance to the building, creating an active meeting place for clients and the public. The center aims to create dignified contemporary spaces for clients' stay and their integration into the surroundings, providing them with a pleasant atmosphere and a sense of belonging to their new home.
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Risk and Sustainability Assessment in the Textile Industry
Popek, Marcel ; Hrabová, Kristýna (referee) ; Balgová, Zuzana (advisor)
This thesis examines the impact and risks of ecolabelling on consumer preferences through a combination of questionnaire survey and eye tracking. The questionnaire survey provided quantitative data on consumers' attitudes and behaviours in shopping process, while eyetracking captured precise visual browsing behaviour of participants on selected products. Analysis of the combined data from both methods provides a deeper understanding of how consumers interpret ecolabelling and how it influences their purchasing decisions. The thesis concludes with suggestions for implementing the new technology as well as suggestions for educational materials to improve the current situation.
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Sustainable urban neighbourhood design of a Czech city
Hlušková, Lenka ; Erben, Adam (referee) ; Pavlovský, Tomáš (advisor)
The subject of the thesis is the design of a sustainable urban structure located in the city of Breclav. Directly situated in a place near the main city street, 1 May Avenue. This location, adjacent to the city centre, is suitable for the future construction of a compact urban structure, which has not been there so far. The thesis contains an urbanistic and architectural design of a new urban district that has functions suitable for a quality public space in an urbanised environment. The area under consideration contains a new urban compact structure that should provide a sustainable living environment for local residents. Watercourses are a prominent feature of the proposal and will complement the quality of the newly proposed public space in the urban quarter.
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