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Sporting immigrants and their effect on sport growth and popularity in a culture: a case study in czech basketball
Crossan Jr., William Morea ; Čáslavová, Eva (advisor) ; Novotný, Jiří (referee) ; Durdová, Irena (referee)
Title: Sporting immigrants and their effect on sport growth and popularity in a culture: A case study in Czech basketball Keywords: Sport migration, globalization, figurational theory, basketball Statement of the Problem: This study will examine the influence that immigrant athletes have on attendance and youth development in the Czech basketball league. This study is a descriptive, non- experimental, longitudinal case study in the genre of globalization in sport. This study examines the use of immigrant athletes to build non-primary sport popularity at the micro level (team, club, entity) and macro level (league, federation and nation). Purpose of the Study: This study is being undertaken to evaluate the practice of using immigrant athletes in the Czech basketball league as a cornerstone of the club business plan and sport growth. The long-term growth of the sport both to be consumed and to be partaken needs to be examined in light of the globalization which is taking place. Increasing knowledge of these trends in the Czech basketball league may provide insight into the effects of immigrant athletes on sport popularity in other receiving cultures. Research Questions: 1. What is the correlation between usage of immigrant athletes on a team in Czech basketball and fan attendance? 2. What is the...
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Multi-level quantitative evaluation of the use of foreigners in Czech football
Riedl, Jakub ; Crossan, William Morea (advisor) ; Pecha, Ondřej (referee)
Title: Multi-level quantitative evaluation of the use of foreigners in Czech football Objectives: The purpose of this thesis is to evaluate how foreign soccer players influence the Czech first league football in seasons from 1993/1994 to 2019/2020, and use multilevel modeling to analyze longitudinal data to find answers to these questions: 1. Do foreign players effect attendance in Czech first soccer league? 2. Do foreigners effect the number of Czech players in the highest soccer league? A secondary goal is to find out if multilevel analysis is a suitable method to evaluate sport migration in a primary sport in a semi-periphery country. Methods: In the master's thesis multilevel analysis with longitudinal data is used to explain dependent variables which were acquired from the Czech first football league between the seasons 1993/94 and 2019/20. Results: The results of this work show that foreign players do not have an effect on attendance because the results were statistically insignificant. The number of foreign players in the Czech league is increasing on average by 0,22 players per year in one club. On the other hand, Czech players were decreasing in all 27 seasons by 0,13 per year per club. The relationship between the dependent variable of Czech players and independent variable of foreign...
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The influence of foreign players on the Czech football league
Riedl, Jakub ; Crossan, William Morea (advisor) ; Voráček, Josef (referee)
Title: The influence of foreign players on the Czech football league Objectives: The purpose of this bachelor thesis is to find out, how foreigners influence the Czech league football in seasons from 1993/1994 to 2017/2018 and compere the differences or similarities with the rest of the football world in regards to economical, culture, historical and geographical point of view. The next objective is to analyze flow of the players from different part of world into Czech Republic and the other way around from Czech players standpoint. Second purpose is to collect data that will be used in dissertation thesis and will be analyse by hierarchical linear model that will provide better characterization of hypothesis. Methods: In bachelor thesis the descriptive statistic is being used to analyze data from the Czech first league background from season 1993/1994 to 2017/2018, the results are presented in clubs level and competition level. Results: The results of this work show that foreigners players negatively affect number of Czech players within the highest Czech football league. The results also shown that the Czech football league isn't any different from other European leagues, because they are also being constantly pressured by managers, investors to be successful in short period of time, this fact...
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Fan response to sporting immigrants in Czech football
Chalupník, Martin ; Crossan, William Morea (advisor) ; Šíma, Jan (referee)
Title: Fan response to sporting immigrants in Czech football Objectives: Determining the most common Czech fans attitudes towards sport immigrants. Methods: Quantitative methodology was used for this thesis, in the form of an electronic poll which was made via the Survio.com website. The link leading to this survey was posted on the social network Facebook, in closed groups about football. Data collection took circa three weeks. The obtained data were then processed using computer technology. Results: The study generated unique data which Czech football lacked thus far. This data was used for recommendations towards Czech football clubs about using sport immigrants. Keywords: sport migration, fan survey, Czech football
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History and marketing analysis of NBA
Vilímec, Jan ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
1 Abstract Topic: History and marketing analysis of NBA Objectives: The main objective of this work is to intorduce and descibe the highest american basketball league - NBA. Clarify the historical organizational structure, function in society, practical operation and thier marketing component. Another else to further evaluate increasing of foreign players in this organization. Detect trends of using various marketing tools, promotional activities, way of raising finance and operation of entire systém. In conclusion, I express using SWOT analysis of positive and negative aspects for current and future functioning of the entire league. Methods: This thesis is a theoretical paper that has a descriptive and analytical nature, so the main method used is an analysis and study of documents, literature and web sources. The information was analyzed and comprehensively processed. Results: The analysis shows that NBA is one of the most innovative organization in the field of sports marketing in the global market of sports organization. The success is mainly associated with extensive communication with fans and supporters. And with activities in many brands of social lifestyle. Implementation of marketing stratégy for engagning foreigners and their application for admission to other global markets, is starting to show...
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Sporting immigrants and their effect on sport growth and popularity in a culture: a case study in czech basketball
Crossan Jr., William Morea ; Čáslavová, Eva (advisor) ; Novotný, Jiří (referee) ; Durdová, Irena (referee)
Title: Sporting immigrants and their effect on sport growth and popularity in a culture: A case study in Czech basketball Keywords: Sport migration, globalization, figurational theory, basketball Statement of the Problem: This study will examine the influence that immigrant athletes have on attendance and youth development in the Czech basketball league. This study is a descriptive, non- experimental, longitudinal case study in the genre of globalization in sport. This study examines the use of immigrant athletes to build non-primary sport popularity at the micro level (team, club, entity) and macro level (league, federation and nation). Purpose of the Study: This study is being undertaken to evaluate the practice of using immigrant athletes in the Czech basketball league as a cornerstone of the club business plan and sport growth. The long-term growth of the sport both to be consumed and to be partaken needs to be examined in light of the globalization which is taking place. Increasing knowledge of these trends in the Czech basketball league may provide insight into the effects of immigrant athletes on sport popularity in other receiving cultures. Research Questions: 1. What is the correlation between usage of immigrant athletes on a team in Czech basketball and fan attendance? 2. What is the...
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