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Space management of a retail unit
RYCHECKÁ, Julie
The thesis deals with space management of a selected retail unit Kaufland in Jihlava. The first step was to map the current layout of the sales and non-sales area. Subsequently, a questionnaire was developed and presented to respondents of all age categories shopping in the selected retail unit. The questionnaire examined not only the frequency of purchases, but also satisfaction with the current layout of the sales area and the range of products offered. When dissatisfied, respondents could list what they were specifically dissatisfied with and could suggest solutions to these problems. When the collection of responses was completed, the data was evaluated. Using this data, suggestions were then made that the sales force could apply to achieve higher customer satisfaction. Thus, the result of this work is the redesign of the sales unit layout.
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Marketing Research of Customer Satisfaction
Srna, Martin ; Šprdlík, Pavel (referee) ; Koleňák, Jiří (advisor)
This bachelor´s thesis deal with consumers´ satisfaction of selling network expanded all over the Czech Republic. It includes investigation of problem locations in communication with customers, suggestion to improve dealing with “customer – dealer” and enlarging number of content clients and also to the cheapest way of advertisement.
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Zhodnocení připravenosti zainteresovaných subjektů na povinnosti vyplývající z novely zákona o potravinách a tabákových výrobcích
Skoupá, Dominika
Skoupá, D. Evaluation of stakeholders on the obligations arising from the amend-ment of the Law on foodstuffs and tabacco products. Diploma thesis. Brno: Mendel University in Brno, 2018. The thesis deals with the evaluation of stakeholders preparedness (sellers and non-profit organizations) on the duty arising from the new Law no. 180/2016 Coll. amending Law no. 110/1997 Coll. on foodstuffs and tabacco products. The aim of this thesis is to evaluate the readiness of these subjects for legislative change requiring establishments with a sales area over 400 m2 to be obligated to donate harmless food to non-profit organizations. On the basis of the analysis sec-ondary and primary data gained from stakeholder representatives, requirements related to the obligations of individual entities are identified. The readiness is evaluated according to the defined terms and their satisfactory fulfilment. On the basis of the evaluation of the data obtained, it can be stated that sellers are fully prepared for the obligations under the law and non-profit organizations are only partially prepared. The thesis contains proposals to ensure obligations arising from legislative changes.
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Consumer preferences when shopping at farmers' markets
Benešová, Michaela ; Šánová, Petra (advisor) ; Markéta, Markéta (referee)
The master´s thesis characterizes farmers´ markets and their development, supervisory authorities which are linked with the farmers´ markets, the codex of farmers´ markets and the basic signs of quality. The main aim of the thesis is to identify the preferences and the buying behaviour of consumers who buy food on farmers´ markets and consecutive formulation of recommendation for sellers and producers of the original Czech food products who implement their goods on farmers´ markets based on the findings. The consumer's preferences survey was implemented by a direct interrogation through questionnaires. All age groups were included in the survey. There were 172 questionnaires which were filled and the data were processed to charts and tables and were evaluated through Microsoft Excel. Then an analysis of the dependency of chosen signs was done. The analysis was done using the x2 test of the independency in the IBM SPSS Statistics software and following confirmation or refusal of the hypothesis which were stated in advance. The findings show that the most visited farmers´ markets are the markets on Náplavka. The consumers who participated in the survey prefer the quality of the goods, the freshness of the goods and their own experience the most. The goods which the consumers buy the most often are fruits, vegetables, pastry, milk and dairy products.
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Marketing Research of Customer Satisfaction
Srna, Martin ; Šprdlík, Pavel (referee) ; Koleňák, Jiří (advisor)
This bachelor´s thesis deal with consumers´ satisfaction of selling network expanded all over the Czech Republic. It includes investigation of problem locations in communication with customers, suggestion to improve dealing with “customer – dealer” and enlarging number of content clients and also to the cheapest way of advertisement.
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Factors affecting the achievement of goals
Harčárová, Andrea ; Franková, Emilie (advisor) ; Surynek, Alois (referee)
In my thesis I focus on the analysis of the various factors that influence the achievement of sales targets in a Southwestern Company. In the theoretical part on the basis of available literature and Internet sources I describe the the objectives, its origins, the process of setting goals and what should be the essential requirements while setting them. Also, how do you prioritize and plan the process of achieving the goal. The theoretical part describes the Southwestern company and its history, a summer program for students from universities and research where I analyze and discuss some of the factors that help dealers to be the most successful.
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Consumer Protection in the Area of Food
Osvaldová, Denisa ; Neděla, Radek (advisor) ; Pastorčák, Jan (referee)
The purpose of this bachelor's thesis is to analyse the legal regulations relating to protection of consumers in the area of food and compliance with these standards. The aim of this thesis is to discover whether the legislation in that area is really being complied and at what level the consumer protection in the area of food is in the Czech Republic. The text of this work is divided into two major parts. The first part is dedicated to defining the legal requirements for protection of the food consumers. The second part is focused on the results of the survey which was aiming to reveal what the consumer protection in the area of food on the shelves of food chains actually looks like.
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Analysis of target market household income and efectivity of direct sales on the market of educational products
Kasal, Filip ; Říha, David (advisor)
The bachelor thesis is focused on direct selling as the oldest part of current integrated marketing communications and its relation to household income of the target market. The objective of this thesis is to valorize the influence of the median household income on production of every direct salesman. The theoretical part is mainly focused on the description of direct sales and its position on the world market. Further it follows up with profiles of dealers, cycle of selling and the ways of direct sales organization. At the end of theoretical part I also describe market segmentation and the factor of household income. The purpose of analytical part of the bachelor thesis is to analyze the production of six chosen students who worked with Southwestern Advantage company in direct sales in years 2011 and 2012. Students sold educational products in various locations in the United States of America. In major part of the practical part of the bachelor thesis I compare the production of each student through each year and household income in the precise location. Fraction of the practical part is focused on the description of Southwestern Advantage, target market of the company, profiles of dealers working with the company and comparation of company's products and products of the closest rivals on the market. In conclusion I evaluate the relation between direct selling production on this market and household income in location sold and I suggest ways of either getting rid of the negative features or using it for company's advantage.
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Door-to-door sales
Pacalová, Michaela ; Malý, Josef (advisor) ; Machková, Hana (referee)
The thesis is devoted to the topic of direct sales. The target of the thesis is to assess the specifications of the direct sales in the selected countries based on the comparison method, then to zoom in the direct sales in the chosen company and to point to this form of sales not only at home but also abroad. The thesis is divided into theoretical and practical part. The theoretical part defines the basic concepts of the solved issues, characterizes direct sales and the assumptions of its success. The final part shows comparison of the direct sales in the selected countries based on the statistical indicators and also on available information. The practical part introduces the Southwestern Company, which uses direct sales to distribute educational products. Here is briefly summarized the history of the company, its product portfolio and summer Southwestern Advantage Internship for university students.
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Dealing with complaints according to consumer contracts
DRBOHLAVOVÁ, Magdaléna
A consumer is not educated enough when it comes to the question of protecting his/her rights and he gathers information at random and according to his own needs. Only a minimum of consumers is informed about state institutions or citizens associations that cover this area. Also a minimum of consumer would turn to one of the state institutions or associations in case of an unsuccessful complain. More than a half of consumers claim not to be sufficiently informed about the return policy of the particular shop, but on the other hand a larger part of consumers is not interested in the return policy at all. Consumers mostly complain about goods with value higher than 1000 CZK, so more valuable things. They don?t bother with complain about goods with lower value e.g. chemist?s goods or groceries. Most of the time the complaint is dealt by repairing the good, followed by replacing it and in the last place is price reduction. Majority of small as well as big shops does not offer lending of similar product for the time of dealing with the complaint. Almost every one of the respondents welcomes a notice regarding the early handling of the complaint. In case of an unsatisfied result of the complaint the consumer tries to communicate with the seller further more. The same procedure is with the small and big sellers. The consumers almost do not look for the help with the state institutions or citizens associations although these institutions are willing to help and communicate with consumers.
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