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Proposal Solution of Business Intelligence for Reporting for Print Solutions
Zezulová, Nikola ; Katrenčík, Pavol (referee) ; Kříž, Jiří (advisor)
The thesis focuses on the implementation and use of Business Intelligence in the area of printing solutions in Konica Minolta Business Solutions Czech. The initial chapters describe the theory and principles on which Business Intelligence is based. In the initial part, the Business Intelligence tool is also described along with the topic of the outputs from this tool, which are in the form of reports. On the basis of this knowledge, an analysis of the current state of the company is made and subsequently a proposal for a reporting scheme for Konica Minolta Business Solutions Czech is prepared. This proposal can serve as a tool for improving the current state of reporting in the company and its possible extension
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Sales Promotion and Advertising of Company
Di Pietro, Luca ; Mucha,, Martin (referee) ; Mráček, Pavel (advisor)
The bachelor's thesis deals with the marketing communication of a specific bakery company with a focus on advertising and sales support. All information about the company was provided mainly from interviews with the owner of the business and his employees. The work consists of three parts. The first part focuses on the theoretical description of the information needed to understand the rest of the work, the second part analyzes the company itself and its surroundings. In the final, design part, there are provided suggestions and recommendations for improving current marketing communication
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Sales Promotion and Advertising of Company
Procházková, Lenka ; Leichmannová, Tereza (referee) ; Mráček, Pavel (advisor)
This bachelor's thesis deals with the marketing of define company whose main business is the sale and distribution of fish and fish products. The work is divided into 3 main parts. The introductory theoretical part clarifies the basic concepts and tools used by marketing communication and sales support. The second part summarizes the current situation of the company, which is evaluated based on analyses. The last part of the thesis contains its own suggestions for improvement, which might have a positive effect on the company in sales support and advertising.
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Creation of E-commerce for an Entrepreneur
Prchal, Tomáš ; Kříž, Jiří (referee) ; Luhan, Jan (advisor)
This bachelor thesis deals with the introduction and comparison of different platforms for creating e-commerce for entrepreneurs. The aim of the thesis is to provide an overview of the advantages and disadvantages of each platform, as well as to compare their features and capabilities. The thesis will also include a practical part, in which specific platforms for creating a customized e-shop will be compared and the steps required to create an e-shop on the platform that best suits the requirements of the entrepreneur will be described. The work should result in a detailed guide for selecting a suitable e-shop solution, considering the current situation and the needs of the entrepreneur.
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Marketing communication of selected company
Grecová, Kateřina ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with the communication mix of the traditional Czech company Šohaj služby s.r.o. This thesis is divided into two basic parts – theoretical and practical. The theoretical part is focusing on the fundamental literature related to the topic, which provides the reader essential information on this issue and helps him to better understand the practical part. The second part is focused on the company itself. It is analysed by using selected marketing models. It is evaluated how the company communicates with customers and provides them its products. In conclusion, it is suggested some possibilities how to improve communication with its current and potential customers.
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Business Plan for Establishment of the Small Company
Štěpánová, Kristýna ; Fischer, Jan (referee) ; Koudelková, Petra (advisor)
This bachelor thesis deals with creating the business plan, focused on setting up a company, whose main activity is going to be the sale of firewood. The work contains the theoretical knowledge, which concerns the company and its connections and also includes distribution of enterprises under legal forms in the Czech Republic and the structure of the business plan. There are analyzes necessary for establishment of the enterprise in the next part. The practical part embraces the preparation of the business plan.
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Production buildings VW Autocenter
Macholánová, Petra ; Vranová, Daniela (referee) ; Boleslavská, Yvona (advisor) ; Sobotka, Jindřich (advisor)
This Bachelor thesis deals with a new building of Carcenter VW Group located in Brno city, north-east ftom the inner city, in a city part Zábrdovice, on Cejl Street. The building site is recognized in cadastral list by the Brno City Council as Brownfield with the number 3402. It has a iregular shape with area of 1.15 hectares and it is oriented to the north-south direction. From the east it is bordered by a protective belt of the river Svitava. From the south is the site bordered by the Cejl street and from the western side is bordered by the Jana Svobody street. The land is located in an industrial zone, surrounding buildings are of mixed use. The building of carcenter is situated perpendicular to the southern boundary. The access into the area of the building is designed from the road on Cejl Street. Urban solution allows independent use of a showroom and a service warehouse. There are designated separate parking areas for the needs of individual operations of both parts. The building is designed to meet the requirements of the service carcenter VW Group. It will serve as a showcase and a selling point of cars of Volkswagen, Škoda, Audi and Seatvas well as a service and spare parts stock shop.
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Prospectus development firem
Holinka, Michal ; Villim, Róbert (referee) ; Němeček, Petr (advisor)
This thesis deals with business plan of a trading company. Aim of this business plan is a proposal of expansion and structural change of commercial section of the company. I have created project of simple and working split of sales and technical department of the company. This plan is supposed to improve the productivity of labour, increase staff motivation and company sales.
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Carcenter VW Group
Lyčková, Kateřina ; Svoboda, Jiří (referee) ; Nový, Alois (advisor) ; Skála, Jiří (advisor)
This Bachelor’s thesis deals with a new building of Carcenter VW Group in the south of the city Brno, in a city part Brněnské Ivanovice, on Kaštanová Street. The plot is recognized as Brownfield under the number 0201 by the Brno City Council. It has a triangular shape with area of 1.3 hectares and it is oriented to the north-south direction. From the east it is bordered by a protective belt of the river Svitava. The land is located in an industrial zone, thus surrounding buildings are of commercial, administrative and industrial use. The building of carcenter is situated perpendicular to the southern boundary, with its long sides on the east and west. The access into the area of the building is designed from the road on Kaštanová Street. Urban solution allows independent use of a showroom and a service warehouse. There are designated separate parking areas for the needs of individual operations of both parts. The building is designed to meet the requirements of the service carcenter VW Group. It will serve as a showcase and a selling point of cars of Volkswagen, Škoda, Audi, and Seat as well as a service and spare parts stock shop.
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