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Design Manual as a Part of Marketing Communication
Šárková, Lenka ; Vaňous, Marek (referee) ; Mráček, Pavel (advisor)
This bachelor thesis deals with corporate identity, corporate design and subsequent design manual. It is divided into three parts. The first one summarizes the theoretical knowledge about marketing communication, corporate identity and design. The second part concentrates on the analysis of the current situation of corporate design in the company. Using all gathered information I created a design manual, which serves as a unification of the company’s visual image. Klíčová
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Corporate Identity of th Czech Olympic Committee
Čmucha, Jiří ; Voráček, Josef (advisor) ; Waic, Marek (referee)
Title: Corporate Identity of the Czech Olympic Committee Objectives: The thesis contains an analysis of recent image of corporate identity (CI) of the Czech Olympic Committee. The main objective of the thesis is an evaluation of the CI of the organization and a comparison with the arranged theoretical knowledge of contemporary literature. The outcome of the analysis is the suggestions and references to improve the area of CI. All of these suggestions will help to create new projects and more effective CI of the following organization. Methods: The thesis could be divided into two parts. The first part - theoretical - is dealing with the problems of theoretical knowledge which is available in the contemporary literature. The second part of the thesis contains the analysis, the comparison, the critical evaluation and suitable (realistic) recommendations for the creation of the optimal CI. The relevant data were obtained from the available documents and from the interviews with the members of the organisation. The rest of the data was obtained from author's personal expierence from the organisation where participated in an internship. Results: The analysis of CI shows the current status and quality of work of the Czech Olympic Committee, full of quality work with a purpose and the effort of the change...
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Corporate desing pro začínající minipivovar
Zelinková, Zuzana
This bachelor thesis deals with the design of a unified visual start up of a small brewery. The theoretical part sums up the basic terms of management, marketing and proposes the unified visual style and the company design. The empirical part focuses on the competition and the future business analysis. It also deals with the corporate design and marketing communication. It contains the design of the company logo, web pages publicity materials, etc.
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Návrh online marketingu pro podnik Sladko Brno
Sargisian, Elizaveta
The bachelor thesis deals with the proposal of online marketing strategy for a small company Sladko Brno. Some of the proposed changes relate to offline mar-keting of the company. Before the proposal itself, were carried out analyses of ex-ternal environment and competition and analysis of the current state of marketing of the company. Part of this work is a quantitative research whose purpose is to better understand consumer behavior in the confectionery market and determine which marketing tools have the greatest effect on consumers. A summary of the results of the above analyzes and quantitative research is a SWOT table, which is the main basis for developing a marketing strategy. At the end of the work, all the costs necessary to implement the proposals were calculated.
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Corporate identity of a small company with practical application for a particular company
Jančíková, Nikola ; Horný, Stanislav (advisor) ; Černý, Zbyněk (referee)
This Master´s Thesis deals with the visual style of a small company Jahody Stebno which specialises in seasonal harvesting and selling of strawberries. It concerns a corporate design with the main emphasis on its logo, font and colors. The thesis also concentrates on the form of corporate identity, culture, image and corporate design in terms of graphic theory and on the comparison of corporate brands of a concurrence in the field. In its conclusion the thesis presents a graphic manual that could be used by the company in the future.
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Corporate design of Maja Sport ski school
Matoušek, Pavel ; Voráček, Josef (advisor) ; Višněvský, Andrej (referee)
Title of study: Corporate design of Maja Sport ski school Objectives: The main objective of this thesis is to design a new corporate design for the ski school Maja Sport with a proposal for its implementation. Partial aims to achieve main objective are analysis of corporate design of major competitors and analysis of the current state of corporate design ski school Maja Sport. Methods: To achieve the set goals have been used several methods. Analyses of corporate design are based primarily on methods of observation and analysis of documents. Creating a draft of new design is based on collective brainstorming and informal talks with the owner and manager of the ski school. Results: The thesis found significant weaknesses in the current corporate design ski schools Maja Sport. Compared with the competition, its design is highly fragmented and looks unprofessional. For this reason, the thesis designed completely new corporate design. The practical outcome of this work is a proposal for implementation and design manual with rules and examples of use of the proposed new company design. Key words: corporate design, corporate identity, logo, colouring, typography, visual style, design manual
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Corporate Identity of th Czech Olympic Committee
Čmucha, Jiří ; Voráček, Josef (advisor) ; Waic, Marek (referee)
Title: Corporate Identity of the Czech Olympic Committee Objectives: The thesis contains an analysis of recent image of corporate identity (CI) of the Czech Olympic Committee. The main objective of the thesis is an evaluation of the CI of the organization and a comparison with the arranged theoretical knowledge of contemporary literature. The outcome of the analysis is the suggestions and references to improve the area of CI. All of these suggestions will help to create new projects and more effective CI of the following organization. Methods: The thesis could be divided into two parts. The first part - theoretical - is dealing with the problems of theoretical knowledge which is available in the contemporary literature. The second part of the thesis contains the analysis, the comparison, the critical evaluation and suitable (realistic) recommendations for the creation of the optimal CI. The relevant data were obtained from the available documents and from the interviews with the members of the organisation. The rest of the data was obtained from author's personal expierence from the organisation where participated in an internship. Results: The analysis of CI shows the current status and quality of work of the Czech Olympic Committee, full of quality work with a purpose and the effort of the change...
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Design Manual as a Part of Marketing Communication
Šárková, Lenka ; Vaňous, Marek (referee) ; Mráček, Pavel (advisor)
This bachelor thesis deals with corporate identity, corporate design and subsequent design manual. It is divided into three parts. The first one summarizes the theoretical knowledge about marketing communication, corporate identity and design. The second part concentrates on the analysis of the current situation of corporate design in the company. Using all gathered information I created a design manual, which serves as a unification of the company’s visual image. Klíčová
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Image and Identity of Telefónica Czech Republic Company
Žulavský, Jaroslav ; Skokanová, Dagmar (advisor) ; Novák, Michal (referee)
The objective of the thesis is an impartial definition of elements that make up the image and identity of the Telefónica Czech Republic, a.s. company. The work is divided into theoretical and analytical part. Introduction of the theoretical part clarifies concepts such as company image and company identity within various factors of management of profit-making organizations. The theoretical part of the thesis seeks to draw on available, especially foreign literature. The subsequent analytical part is exclusively devoted to the central theme of the thesis, i.e. detailed analysis of corporate identity and corporate image of the Telefónica Czech Republic, a.s. company with the emphasis on their mutual differences. After several chapters, followed by a part focusing on active research with the help of a questionnaire survey. Here, the thesis analyses and consequently summarizes data obtained from the questionnaire survey of the scope of image and identity of Telefónica Czech Republic, a.s.. The partial objective of the analytical part is also a comparison within the competitive telecommunications market in the Czech Republic. The main aim of the thesis is to try to find possible activities leading to continuous positive development of the image and identity od Telefónica Czech Republic, a.s..
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