Original title: Možnosti využití brandingu v rámci organizačních struktur vysokých škol na příkladu Univerzity Karlovy
Translated title: Possibilities of branding utilisation within organisational structures of universities/colleges as exemplified by Charles University (UK)
Authors: Šimoník, Filip ; Shavit, Anna (advisor) ; Hejlová, Denisa (referee)
Document type: Bachelor's theses
Year: 2018
Language: cze
Keywords: brand; brand architecture; brand elements; college brand; corporate design; higher education brand; university brand management; university branding; university logos; architektura značky; branding vysokých škol; firemní design; loga vysokých škol; prvky značky; značka; řízení značky vysokých škol

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/99192

Permalink: http://www.nusl.cz/ntk/nusl-383222


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses