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Design of E-commerce for Artists and Architects
Hložanka, Jan ; Weirich, Pavel (referee) ; Luhan, Jan (advisor)
The bachelor thesis deals with the analysis and design of e-commerce, which should serve young artists and architects. Closer compares and analyzes the various e-commerce solutions. Using open-source solution shows, how to design a basic visual template of e-commerce and the basics of how to utilize a web search engine optimization, web advertising and web analytics.
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Increasing Business Performance of Online Store
Svoboda, Radek ; Weirich, Pavel (referee) ; Řešetková, Dagmar (advisor)
The bachelor thesis describes increasing business performance of online store on URL www.vytvarny-shop.cz. Increasing business performance of online store is achieved by SEO and by implementation of additional modules for online store. The starting point for this thesis is theoretical background which describes the issue. The analytical part of the thesis draws on the theoretical part and verifies whether the online store is in conditions which are consistent with standards and methodologies listed. The practical part of the work proposes and implements changes, which have been based on the analytical part and evaluated as desired within a stated budget. Bachelor thesis results in the economic evaluation of the conducted changes and provides a comprehensive view of the success of work and the modifications in financial sense.
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Model e-advertising Segment of the Selected e-commerce
Smrž, Marek ; Kovář, Libor (referee) ; Dvořák, Jiří (advisor)
Master’s thesis describes plus evaluates small firm that the deal with production plus sale ceramic performances. Work is divided on several part, in which survey especially on analysis e - commerce that the firm employs plus on his inadequacies, largely in the area e- advertising. Feature plus scope of employment is suggest mock - up e- advertising, that shall in connection with his costs viable.
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Comparison of the effectiveness of online advertising channels demonstrated on an example of printed cookbook sale
Novák, Petr ; Máchová, Eva (advisor) ; Shavit, Anna (referee)
This bachelor thesis deals with a comparison of the effectiveness of advertising tools available online. The theoretical part addresses characteristic features of the work of the advertising channels studied and presents the Google Analytics traffic measurement tool, along with those functions that allow a deeper understanding of the equivalence of different sources of traffic on the conversions performed. The practical part compares paid advertising channels - Sklik, Google Adwords and Facebook ads - with the organic search results. The thesis explores user behaviour on websites, with an emphasis on the effectiveness of the campaign as expressed by conversion indicators. Using segmentation, the results obtained are compared in terms of age group, location, gender or the type of device used. In the final evaluation, the author places the results of the research into an overal context, emphasising the interplay between different marketing activities and analysing the influences which play a role in the effectiveness evaluated.
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Use of online advertising (PPC) to increase sales of ecommerce website
Šašek, Marek ; Maryška, Miloš (advisor) ; Smutný, Zdeněk (referee)
When doing business on the Internet, it is crucial to have the potential customers informed about websites, offered products and services. In the online world, these customers are visitors who come to the websites through some medium. One of such frequently used media, which can bring new visitors, is Internet advertising. This thesis is focused on the paid Internet advertising model known as the PPC (Pay per click). The main scope of the thesis is implementation of advertising campaigns for a particular e-commerce website in order to increase the number of sales. The campaigns run on the Google Search network. They are managed by the advertising system AdWords which is presented in the theoretical part of this thesis. The essential terms of the online marketing and principles of Internet advertising are also is described in this thesis. In order to create a successful advertising campaign, it is crucial to ensure its measurement and evaluation, which are handled by AdWords and the analytical tool Google Analytics within the practical part. Moreover, this thesis focuses on optimization of the running campaigns based on the measured data. In the conclusion, the goals and benefits of ads for the advertised eshop are evaluated.
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Usage of internet advertising for Victoria Bowling using Google AdWords and Seznam Sklik tools
Tisoň, Lukáš ; Stříteský, Václav (advisor) ; Mařík, Jiří (referee)
This bachelor's thesis is focused on online marketing, more specifically on advertising through PPC systems. It introduces the two most widely used tools for this form of advertising in the Czech Republic. It also describes the principles of the functioning of these systems, the process of preparation of advertising campaigns, optimization and evaluation. The main goal of this thesis is to evaluate the advertising campaigns from the above mentioned systems, to compare them and to submit a proposal for improving the efficiency to the next period. Other tools, such as Google Analytics, keyword planners, web site monitoring tools, etc., will be used to meet the goals. The main contribution of this work include a more effective appreciation of the investments placed in PPC ads after applying submitted proposals. Main contribution of this thesis is validation of individual advertisement campaign methods in practice.
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E-shop advertisement optimisation in search engines
Zalabák, Vladimír ; Šálková, Daniela (advisor) ; Hřebejková, Jana (referee)
This thesis handles with optimisation of eshop.thechillidoctor.cz e-shop´s advertisement in searching engines, especially of PPC advertisement. In the Czech republic, the two most utilizing PPC systems constitute AdWords in search network Google and Sklik in search network Seznam. Within those systems are made marketing campaigns, which consist of ad groups composed of advertisements combinations and keywords. Management of e-shop TheChilliDoctor decided to start a campaign created by author of bachelor thesis and during time from 1st of November to 12th of February follow up the utility of campaigns. The goals, which were specified for this campaign, combines the requests in sections of e-shop traffic raise, revenues and number of orders. Based on results in individual PPC systems and also on overall results, was submitted a suggestion for improving results in advertisement section of the company. Determined goals were successfully fulfilled.
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Changing provider of e-shop
Kozel, Tomáš ; Pilař, Ladislav (advisor) ; Poláková, Jana (referee)
The bachelor thesis deals with project management and internet marketing. Thesis consists of research part where individual terms are outlined and individual procedures and methods are described and practical part, which is focused on creation of a particular project to change e-shop provider in a selected company.
Goal of this thesis is a creation of the project to change e-shop provider
in a selected company. It will be created on the foundations of the procedure, which
is described by the project management. Individual project activities are aimed
at preparation and creation of the e-shop, including the use of appropriate marketing tools on the internet.
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Online advertisign
Švarc, Ondřej ; Jarolímek, Jan (advisor) ; Vratislav, Vratislav (referee)
This thesis is thematically focused on online advertising. The paper describes the
history of online advertising and its advantages and disadvantages compared to other media
types. There are mentioned standards of online advertising on the Czech Internet and ways
to optimize the different types for better performance. Next we go over the characteristics
of selected tools for assessing the success and management of online campaigns. We also
compare the advertising possibilities of the two most used search engines in czech Seznam
and Google. We analyze the possibilities of automation of product campaigns in the
AdWords system. We compare the differences in intervention and prices of ads on social
networks Facebook and Twitter and ads on the Google's Content Network on the basis of
available targeting of Czech users.
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