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Use of dialogic forms in broadcasting publicism for listenership of young age groups
Trachtová, Zdeňka ; Šoltys, Otakar (advisor) ; Maršík, Josef (referee)
Bachelor thesis "Use of dialogic forms in broadcasting publicism for listenership of young age groups" deals with dialogical types of programmes on broadcasting stations for young auditors. The most important chapteres of theoretical part introduce the outline of the Radio 1 and Český rozhlas1 Radio Wave developement from the beginning to nowadays, sociological characterization of young listenership, theory of journalistic genres, and methods for analysis. The aim of practical part is to analyse language, genres and contents used in programme of Radio Wave and Radio 1 while analysing a week broadcasting and trying to list their characteristics. The work is primarily concerned with interviews broadcast on these broadcasting stations. The text offers the most complete picture of the form of dialogical programmes for young listenership. Another aim is to analyse how is language being used in the public service radio (Radio Wave) and in the private commercial station broadcasting (Radio 1). Finally, on account of compile finding and data, it deduces parallel and different aspects of broadcast on these two stations. As a result, the bachelor thesis is a contribution to a study of radio broadcast for auditors of young age groups. 1 Czech radio.
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Comparison of marketing communications of radio stations Radio Wave and Evropa 2
Šulák, Marek ; Klabíková Rábová, Tereza (advisor) ; Rosenfeldová, Jana (referee)
The bachelor's thesis "Comparison of marketing communication of Radio Wave and Europe 2" describes, analyzes and compares the marketing tools and activities of Radio Wave and Evropa 2. The work uses three research methods, namely primary descriptive analysis and subsequent comparative analysis supplemented by a method of questioning. Descriptive analysis and comparative analysis deals with the communication mix of stations. The qualitative questionnaire deals with the listeners' awareness of the marketing communication of individual stations. The aim of the thesis is to find out, how the marketing communication of radio stations differs, both of which are intended for young listeners, but have a diametrically different character.
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The Musical programming of Czech alternative radio stations
Pyatkina, Maria ; Maršík, Josef (advisor) ; Lovaš, Karol (referee)
This master's thesis studies and compares the methods that Czech alternative radio stations, Radio 1 and Radio Wave, use while creating the music component of their broadcast. Their alternative format defines their specific approach towards music, which is appealing for this type of research. The theoretical part of this thesis provides insight into the issues of the radio station's musical programming, describes the alternative radio format and the studied radio stations, including the musical component. Music directors and DJ's go through decision- making processes in a similar way that news editors write news articles. That is why the second part of this thesis applies the gatekeeping research framework to the musical programming. Based on the interviews with the radio station's music directors and DJ's, this thesis discovers a wide range of aspects that affect alternative radio station's musical broadcasts. The gatekeeping research levels help to compare these influences within the two stations.
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Czech Radio and Its Role in the Support of Czech Alternative Music Scene in the Czech Republic and Abroad
Pleslová, Josefína ; Riedlbauch, Václav (advisor) ; Šubrt, Daniel (referee)
The aim of this Bachelor's thesis is evaluating the benefits of support of Czech alternative music scene by Czech Radio with focus on Radio Wave's activities. The theoretical part includes the definition of alternative music scene in Czech background and there is also covered the history of Radio Wave from its beginning to the present. In the following chapter, there are described particular types of Czech Radio's support of the local alternative music projects, taking account of competitions. There are described other forms of the support by media similar by genre. The analytical part includes qualitative analysis of facts extracted from interviews. In conclusion, there is the evaluation of total support of the Czech alternative music scene based on analysis and supplemented by own suggestions and advices for the future development.
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The development and transformation of broadcasting programms for youth radio in cr (1992-2010)
Ouřadová, Anna ; Wolák, Radim (advisor) ; Maršík, Josef (referee)
This work gives a comprehensive look on talk programmes for the young in the offer of Czech Radio since 1992 to present. It focuses on characteristics of talk programmes for the young across stations of Czech Radio (2, 3 and 6) and a summary of talk programmes of station for the young Radio Wave. The offer of talk programmes for the young since 1992 to present shows that Czech Radio since its inception deals with insufficient or imbalanced filling of the Act, which obliges Czech Radio in relation to young listeners. Its current offer could be considered sufficient but certainly not balanced. Prevailing journalistic talk programmes for the young tend to expand their field of interest but on the other hand they deal with narrowing range of genres. Programmes Assault (Přepadení) and Demolition (Bourání) prove that talk programmes for the young have the potention to enrich radio production in general with new topics and new forms. But talk programmes for the young of Czech Radio are facing one crucial problem and that is of lack of audience in the age between 15 and 30. Some of necessary steps that will lead to improvement will probably be putting station for the young back to analogue broadcasting and extension of programmess for youth on the internet.
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Use of dialogic forms in broadcasting publicism for listenership of young age groups
Trachtová, Zdeňka ; Šoltys, Otakar (advisor) ; Maršík, Josef (referee)
Bachelor thesis "Use of dialogic forms in broadcasting publicism for listenership of young age groups" deals with dialogical types of programmes on broadcasting stations for young auditors. The most important chapteres of theoretical part introduce the outline of the Radio 1 and Český rozhlas1 Radio Wave developement from the beginning to nowadays, sociological characterization of young listenership, theory of journalistic genres, and methods for analysis. The aim of practical part is to analyse language, genres and contents used in programme of Radio Wave and Radio 1 while analysing a week broadcasting and trying to list their characteristics. The work is primarily concerned with interviews broadcast on these broadcasting stations. The text offers the most complete picture of the form of dialogical programmes for young listenership. Another aim is to analyse how is language being used in the public service radio (Radio Wave) and in the private commercial station broadcasting (Radio 1). Finally, on account of compile finding and data, it deduces parallel and different aspects of broadcast on these two stations. As a result, the bachelor thesis is a contribution to a study of radio broadcast for auditors of young age groups. 1 Czech radio.
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REGULATION OF RADIO AND TV BROADCASTING
Paroubková, Martina ; Soška, Milan (advisor) ; Gregárek, Matěj (referee)
An analysis of the state interventions into a broadcasting market will be the aim of this thesis. A state is in the most of countries represented by a special broadcasting market commission. In my thesis I will focus on the commission's behaviour. In the first part of my thesis I would like to consider a theoretical background, history and actual legislation of the electromagnetic spectrum regulation, particularly the legislation of both types of regulation -- structural and content regulation. Conclusions reached will be applied to the situation in the Czech Republic. The thesis should answer questions as whether the members of the commissions are objective, independent in their decision-making and behave within the defined legal frame. Acting of the Czech commission will be analyzed on the example of "Radio Wave affair". This radio station was taken from analog broadcast after the pressure from the Council of the Czech Radio.
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