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Marketingový mix vybraného podniku
KLEPLOVÁ, Martina
The bachelor thesis deals with an evaluation of a questionnaire survey of the marketing environment of the Solnice Restaurant in České Budějovice. Subsequently, a SWOT analysis is conducted to determine the restaurant's position in the market. The aim of the work is to propose improvement in options for the marketing mix based on the results of the questionnaire and SWOT analysis
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Regional differences in labor productivity
FENCL, Matěj
The bachelor's thesis focuses on the analysis of regional differences in labor productivity in the selected sector - Industry, mining and quarrying divided according to the CZ - NACE classification, including the analysis of the selected plant of the company LB Minerals, s. r. o. and, on the one hand, labor productivity itself, the possibilities of measuring and defining factors that can influence both regional and corporate labor productivity. The measurement possibilities are further applied to the analysis of the Southwest region, the plant of the company LB Minerals, s. r. o. and the economic activity that prevails in the entire company. At the end of the practical part, a correct comparison and subsequent assessment of labor productivity in relation to the Southwest region is made, including the effect of labor productivity on the profitability of the company and the relationship between labor productivity and average wages.
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Mathematical and Statistical Methods as Support of the Development of Software Applications
Sysel, Filip ; Doubravský, Karel (referee) ; Novotná, Veronika (advisor)
The bachelor thesis deals with the creation of a software application in Visual Basic for Application (programming language) in version 7.1, which facilitates the financial analysis ofa selected company by using selected mathematical and statistical methods. In thetheoretical part, the theoretical framework is defined based on a literature search. The practical part consists of a problem analysis (financial analysis of the enterprise) and a proposed solution to the problem, which includes a proposal for the developed software application and recommendations for the enterprise based on the financial analysis. The software application should then make the enterprise more efficient and faster in creating the financial analysis.
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Company's ICT Strategy Proposal
Helešic, Igor ; Koutný, Roman (referee) ; Kříž, Jiří (advisor)
This thesis is focused on information and communication technologies (ICT) and their applications in terms of contribution to improvement of competitive advantage and fulfillment of company's targets. The goal of this work is to analyze a manufacturing company with focus on IT and to design such an ICT strategy which will match the selected company's strategy.
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Business Plan for Start of a Small Business
Říhová, Kristýna ; Janík, Lukáš (referee) ; Kopřiva, Jan (advisor)
This work is dealing with formation of a business plan for a concrete company small scale and verification of its feasibility and competitiveness in the Czech market environment. The thesis is divided into a theoretical and practical part. In the theoretical part I deal with on basic business terms. In the practical part already I apply the theory into practice. I also deal with drawing up a concrete business plan. This is followed by the practical part of starting a business with a focus on e-shop clothing. Based on the compiled plan I reviewed the conditions of establishment, potential risks and business competitiveness.
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Requirements for a manager in construction engineering
Machálková, Martina ; Eckeltová, Petra (referee) ; Linkeschová, Dana (advisor)
The diploma thesis is concerned requirements for a managers in construction engineering. In the theoretical part I define the terms, which are connected with construction engineering. Definition construction company, enterprise, construction enterprise, management and manager. The practical part is based on four research questions, which were subsequently confirmed or refuted. At the end of the diploma thesis are draw the conclusions and recommendation for construction company.
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The Business Plan for the Development of Small Business
Dvořák, Petr ; Kozák, Petr (referee) ; Bayerová, Vladimíra (advisor)
This thesis deals with the suggestion of a business plan, which is used for the development of small business. The thesis analyzes the present situation of the company by analyzing of the internal and external surroundings. The aim is to suggest changes and choose the appropriate strategy for the development of small business. The proposal is analyze the possibility of transformation of the business entity to a limited liability company and the possibility of obtaining the operating and investment loan.
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