National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Recognition of PR Interventions in Czech Lifestyle Magazines
Šimáčková, Pavla ; Nečas, Vlastimil (advisor) ; Shavit, Anna (referee)
Czech lifestyle magazines and secondarily to verify the applicability of Vladimíra Kubíčková's several foreign and one Czech study compiled by Vladimíra Kubíčková (2015). Using Cosmopolitan, Svět ženy, Glanc, Vogue. These 1,217 subjects were also searche
Competency profile of PR professional in sport
Gazdíková, Lenka ; Voráček, Josef (advisor) ; Janák, Vladimír (referee)
Title: Competency profile of PR professional in sport Objective: The objective is to identify competencies required to a position of PR professional in sport. The aim of a survey is to verify the level of competencies which follows compiling competency profile and comparison with existing profile of PR specialist. Methods: The objective is achieved using survey, interview and analysis of competency models database. Results: The result of this paper is competency profile of PR professional in sport, which contains competencies divided into several sectors and their required level. Key words: Public relations, PR professional, sport PR, competence

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