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The Role of Incoterms 2020 in the Current Practice of Czech Export Companies
BERKOVÁ, Vanessa
The diploma thesis deals with the set of international rules Incoterms 2020, which are the most used business practices in international trade regulating the rights and obligations of sellers and buyers. The main aim of the work is to evaluate their use and implementation in the current practice of Czech export companies from the engineering industry. The specific goal is to find out whether Czech export companies use Incoterms delivery clauses and what specific clauses they apply in international trade. An equally important goal is the identification of problematic points that clauses bring. The theoretical part describes international trade, trade policy instruments, risks, transport and insurance in international trade, export and mainly Incoterms. The practical part consists of a description of the Czech engineering industry and an evaluation of the questionnaire survey. The questionnaire consisted of 19 questions, and it was completed by 265 respondents out of a total of 2 200 addressed companies. The questionnaire was distributed to the representatives of selected companies through e-mail communication. The result of processing the questionnaire survey was the interpretation of individual questions and their mutual comparison. Then the established hypotheses were evaluated. The research results indicate that Incoterms are widespread and important in the practice of Czech export companies focusing on engineering. The most used delivery clause is EXW (Ex Works). However, to achieve effective use of Incoterms, it is important to ensure the correct interpretation of delivery clauses, their application and clear communication between business partners.
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Foreign Business Activities of Company
Doležel, Vladimír ; Polednik, Franciszek (referee) ; Koleňák, Jiří (advisor)
This Master’s thesis has been elaborated on the basis of a real issue, which a company, which decided to procure it’s full time presence in the Austria’s market, is facing. The analysis of the present state, which proved the rationality of the decision, is followed by a theoretical fundament of this thesis, that lays the foundations of the specific proposal leading to reach the aim given by the company. The theoretical part of the thesis deals with the core of the international trade and its brief history. The thesis is further focused on the areas of the international trade important for solving the given issue. The main areas are as follows: international trade legal regime, law of international trade, risks in the international trade, ways of penetration into a foreign market. Based on the knowledge attained in the theoretical part of this thesis, while applying them, I have come to the conclusion, that it would be best for the company to establish a branch office in the Austria. The conclusion is followed by a factual proposal of progress supplemented by a calculation of costs of establishing the branch office and calculation of operating costs for the first year. I am also proposing a strategy for legal relationships being concluded by a branch office and marketing strategy for the first year.
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Marketing Mix of a Selected Publisher on the German Market
Čičatková, Denisa ; Růžička, Oldřich (referee) ; Milichovský, František (advisor)
This diploma thesis focuses on the issue of the international marketing mix of a selected publishing house from the Czech Republic entering the German market. The thesis is divided into three main parts. The theoretical part characterizes the concepts related to the issues of the thesis. The analytical part of the thesis contains an analysis of the current situation of the selected publishing house and the German market using several analyzes. The analytical part of the work is further extended by a quantitative survey of sales prices in the German online market and a questionnaire survey. The design part of the thesis deals with proposals and recommendations in the field of the entire marketing mix (4P), which the selected publisher will use to enter the German market.
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Development of Business Activities of Company ZETOR TRACTORS a. s.
Špaček, Daniel ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
Following thesis deals with development of business activities of company ZETOR TRACTORS, a. s. on Australian market. First part of the thesis is focused on theory, basic terms, methods and tools used for planning of development of business activities. Current situation of the company and market environment is analyzed after that. Major goal of the thesis is proposal of recommended option for development of current business activities on Australian market.
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Proposal for Business Plan based on Franchising Concept
Franěk, Petr ; Jadrníček, Tomáš (referee) ; Šimberová, Iveta (advisor)
This thesis deals with opening store with mens fashion in the city of Brno, based on franchsing concept of an italian company. The starting points of the work are theoretical findings about this type of business and technical specifications and requirements of the franchisor. On these basis will be developed the business plan, together with the evaluation of its feasibility.
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THE PROPOSAL OF COMPANY‘S INNOVATIVE ACTIVITIES
Kundrát, Jakub ; Heloňová, Michaela (referee) ; Bočková, Nina (advisor)
This diploma thesis focuses on the czech manufacturer Lucis, s.r.o. in the field of innovative activities. The company manufactures luminaires which combine technical and design aspects using current modern technologies and, at the same time places great emphasis on high-quality hand-made custom production. The aim of this diploma thesis is to present proposals for innovative activities that will increase the productivity of the company Lucis and its economic results. Proposals for innovation activities are built on the basis of an analysis of the current state of the company and on the basis of a research that was executed on a topic of customer service satisfaction. KLÍČOVÁ SLOVA Inovace, mezinárodní obchod, svítidla, design KEYWORDS Innovation, international
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Design of Creating a Logistics Concept for Orders in a Business Organization
Leciánová, Monika ; Dostál, Jan (referee) ; Jurová, Marie (advisor)
The thesis deals with the design of the creation of a logistics concept for orders in the joint-stock company XY. The work contains three basic parts. First, it elaborates the theoretical basis of the work such as the definition of international trade, a description of an organization dealing with international trade and trading. It then describes the company and its current situation in logistics, storage and trade. Second part moreover descript two specific contracts, including links to suppliers. It also sets out proposals for improving the logistics concept of XY, Plc.
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Creation of Logistics Concept in a Business Organization with International Impact
Fojtíčková, Petra ; Ing.Petr Jašek (referee) ; Jurová, Marie (advisor)
The diploma thesis deals with the logistics concept in a selected company with a focus on distribution channels in international trade. The theoretical part of the work is focused on clarifying the concepts that are related to the issue. The analytical part is focused on the analysis of distribution with a focus on distribution channels to the individual countries in which it operates. In the last part of the work, based on the obtained and analyzed data, own proposals for solving the identified shortcomings are proposed.
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