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Analysis of the Czech Philharmonic in terms of strategic communication
Zvěřinová, Sára ; Ježková, Tereza (advisor) ; Hejlová, Denisa (referee)
This thesis analyses strategic communication of the Czech Philharmonic. It provides an overview of the orchestra's historical developments with respect to changes of its chief conductors and describes its current internal and external communication strategy. The thesis examines internal communication within the Czech Philharmonic, subsequent integration of certain departments into its organizational structure and the way content is communicated to the public. It offers, therefore, a comprehensive insight into the internal and external communication of an institution of classical music. The methodology includes data collection through semi-structured in-depth interviews with executives of the Czech Philharmonic, as well as a marketing mix 4P. The research contains an analysis of three concert seasons in terms of dramaturgy and an analysis of the communication tools used by the Czech Philharmonic such as social networks, digital media and visual identity. A questionnaire survey examines how the use of communication tools impacts listeners' decisions, their perception of the way the Czech Philharmonic communicates and the impact on concert attendance. The research focuses on three concert seasons, 2018/2019-2020/2021. The thesis ultimately connects the principles of strategic communication in the...
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Analysis of the communication strategy of the Czech Philharmonic in the years 2019-2021
Králová, Alžběta ; Halada, Jan (advisor) ; Ježková, Tereza (referee)
The bachelor's thesis Analysis of the communication strategy of the Czech Philharmonic in the years 2019-2021 deals with art marketing, specifically the marketing of symphony orchestras and classical music concerts. In the theoretical part I deal with the theoretical definition of art marketing from definition through historical development to its specifics in the age of digital technologies. The first part of the thesis also provides an overview of symphony orchestras in the Czech Republic and abroad and discusses the historical development of the oldest Czech orchestra of the Czech Philharmonic and its financing. The practical part of the work consists of a case study focused on the analysis of communication activities of the Czech Philharmonic in 2019-2021. During this time, the institution changed its visual identity, launched the Connect by Music campaign to celebrate its 125th anniversary, and offered streaming concerts to listeners during the pandemic. The change and future direction of marketing communication is further investigated with the help of an in-depth interview with the PR manager of the Czech Philharmonic.
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Prague Hlahol Choir
Dandová, Lenka ; Veverková, Jana (advisor) ; Stříteská, Leona (referee)
The introductory chapter of this Thesis describes the development of choir music in Bohemia, starting with unison singing, through polyphonic singing, proceeding to forming of literary societies, and, finally, the form of choir singing as we know it today. In the theoretical part, we use the most important historic and social moments of the Prague Hlahol Choir to illustrate almost 155 years of its existence. The following chapter reflects the most significant concerts, introduces the choir's repertoire and how it changed through times, mentions premieres of choir masterpieces, cooperation with other significant choirs and prominent musicians. In the practical part, we reprint the interviews with long-time choir members and personal experience of some of the artists who have cooperated with the Prague Hlahol Choir. To complete this Thesis, we used anniversary almanacs, annual reports, historic documents and photographs, etc. We also included personal views of the choir members, choir leaders and the prominent musicians who have cooperated with the choir. Based on the assembled data, we can evaluate the progress the choir has made, the changes it has undergone and also the impact it has made from the day it was established. The main contribution of this Thesis is that it brings the overview of the...
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Karel Ančerl 1968-1973. Documentary Monograph
Kadlec, Petr ; Ottlová, Marta (advisor) ; Gabrielová, Jarmila (referee) ; Havlík, Jaromír (referee)
Karel Ančerl 1968-1973. A documentary monograph OBJECTIVES: The main objective of this thesis is to capture and describe the last five years (1968-1973) of life and artistic achievements of the conductor Karel Ančerl. This is a topic which has not been elaborated on an academic level yet. On the beginning of the captured period we find Ančerl to be a prominent member of the Czechoslovak music environment working as the chief conductor of the Czech Philharmonic. At the end of this period, Ančerl permanently lived and worked in Canada as the chief conductor of the Toronto Symphony. This fact is reflected in the two main topics of this thesis. First, there is the theme of process of following a qualitative change which the Toronto Symphony undertook during Karel Ančerl's leadership. Second, there is the relationship of the conductor to the Czechoslovak environment and its musical tradition. Main axis of the thesis is defined by a chronological following of the affairs of Karel Ančerl's life story in the given period. METHODOLOGY: Since the estate of Karel Ančerl has been missing, some of the important - maybe even the most important - documents still remain unknown. The story is being told with the help of supporting sources, just like is the correspondence between Ančerl and Ivan Medek, which covers...
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Prague Hlahol Choir
Dandová, Lenka ; Veverková, Jana (advisor) ; Stříteská, Leona (referee)
The introductory chapter of this Thesis describes the development of choir music in Bohemia, starting with unison singing, through polyphonic singing, proceeding to forming of literary societies, and, finally, the form of choir singing as we know it today. In the theoretical part, we use the most important historic and social moments of the Prague Hlahol Choir to illustrate almost 155 years of its existence. The following chapter reflects the most significant concerts, introduces the choir's repertoire and how it changed through times, mentions premieres of choir masterpieces, cooperation with other significant choirs and prominent musicians. In the practical part, we reprint the interviews with long-time choir members and personal experience of some of the artists who have cooperated with the Prague Hlahol Choir. To complete this Thesis, we used anniversary almanacs, annual reports, historic documents and photographs, etc. We also included personal views of the choir members, choir leaders and the prominent musicians who have cooperated with the choir. Based on the assembled data, we can evaluate the progress the choir has made, the changes it has undergone and also the impact it has made from the day it was established. The main contribution of this Thesis is that it brings the overview of the...
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Kühn Children's Choir (Prague philharmonic children's choir)
Scheinostová, Zuzana ; Veverková, Jana (advisor) ; Pecháček, Stanislav (referee)
The theoretical part of this MA thesis outlines the history of the Prague Philharmonic Children's Choir, its cooperation with Prague's leading stages, with outstanding Czech and international musical ensembles and conductors, as well as important concerts and appearances at prestigious festivals. It introduces the personalities who have held the position of choirmaster, and it surveys the choir's repertoire and discography. A short chapter is dedicated to the present situation of the choir and its present artistic guidance. The practical part comprises interviews with personalities who are, in various ways, linked with the Prague Philharmonic Children's Choir. A separate chapter is dedicated to a questionnaire which was given to members of the concert section of the choir and which covers the reasons and motivation for entering the choir and remaining there, the musical background in families etc.
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