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Direct Marketing Communication of the Selected Company
Walter, Viliam ; Salajka, Jiří (referee) ; Chlebovský, Vít (advisor)
The diploma thesis focuses on the analysis of direct marketing activities of the Sonepar company. It primarily deals with the work of sales representatives and the facts of how time is used in relation to sales activities. It contains a proposal for changes to the management approach of current employees and the approach to the process of training new employees, which will contribute to increasing the effectiveness of Sonepar's sales team.
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Proposal for Improving of Marketing Communications of a Selected Company
Pavlíčková, Kamila ; Říha, Milan (referee) ; Mráček, Pavel (advisor)
This bachelor’s thesis is concerned with marketing communication of Almeto s.r.o., a company that operates on B2B markets. The theoretical part clarifies the issues of B2B marketing, the marketing mix, the marketing communication, and consequently provides a marketing environment analysis. In the analytical part, specific analyses are conducted to interpret the current situation of the company. Based on the results, improvement and adjustment solutions in the marketing communication are proposed. The aim is to acquire new customers, to improve relations with the loyal customers, to increase awareness of both the company and its products, and to gain customer loyalty.
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CRM System Proposal for Zemědělská technika BOSKO a.s.
Weiserová, Monika ; Weiser, Karel (referee) ; Novák, Petr (advisor)
This theses deals with issues of customer relationship management in the company Zemědělská technika BOSKO, a.s. The theoretical part focuses on marketing, B2B markets and customer relationship management (CRM). The analytical part focuses on the evaluation of the current state of company. The last part of the thesis includes suggestions and recommendations leads to improve customer relationship management.
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Marketing Mix of a Company On Semiconductor, a.s.
Majeriková, Ela ; Streda, Peter (referee) ; Novák, Petr (advisor)
This bachelor thesis is dedicated to the industrial marketing in comparison to the marketing on the customer markets. The theoretical part concentrates on the theory of marketing, marketing on B2B markets, the differences between consumer and industrial market and marketing mix on B2B markets. In analytical part, the company ON Semiconductor, a.s is introduced along with the marketing mix of SMART METER applications and macroeconomic analysis. On the bases of the results, the PEST and SWOT analysis are conducted. In the implementation part of the bachelor thesis I have drafted the possible solution of the weak points based on the SWOT analysis.
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Marketing Mix Proposal in Selected Company
Růžičková, Žaneta ; Dvořáková, Hana Grünwald (referee) ; Milichovský, František (advisor)
The diploma thesis is a proposal of a marketing mix for a selected company. It is divided into 3 parts. The first part is theoretical, where the theoretical background is described. This section describes the company, in general its functions and marketing mix of the company. Research is based on theoretical part. There are propose research methods, analysis and qualitative research marketing mix of the chosen company. In the third part of the thesis are individual suggestions for improving the marketing mix of the company.
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Marketing Mix Proposal in Selected Company
Růžičková, Žaneta ; Dvořáková, Hana Grünwald (referee) ; Milichovský, František (advisor)
The diploma thesis is a proposal of a marketing mix for a selected company. It is divided into 3 parts. The first part is theoretical, where the theoretical background is described. This section describes the company, in general its functions and marketing mix of the company. Research is based on theoretical part. There are propose research methods, analysis and qualitative research marketing mix of the chosen company. In the third part of the thesis are individual suggestions for improving the marketing mix of the company.
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Online komunikace na trhu B2B a její význam u firem zaměřených na oblast průmyslu
Večeřová, Michaela
This thesis deals with the issue of online communication and its importance in B2B markets of industrial oriented companies based in the South Moravian region. Using secondary data in the form of a desk research and primary data from qualitative interviews with representatives of the addressed companies, areas for improving online communication were identified. The recommendations are related to key word analysis, PPC adverts, implementation of chatbot and content marketing. These recommendations are applicable to all B2B industrial companies.
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Proposal for Improving of Marketing Communications of a Selected Company
Pavlíčková, Kamila ; Říha, Milan (referee) ; Mráček, Pavel (advisor)
This bachelor’s thesis is concerned with marketing communication of Almeto s.r.o., a company that operates on B2B markets. The theoretical part clarifies the issues of B2B marketing, the marketing mix, the marketing communication, and consequently provides a marketing environment analysis. In the analytical part, specific analyses are conducted to interpret the current situation of the company. Based on the results, improvement and adjustment solutions in the marketing communication are proposed. The aim is to acquire new customers, to improve relations with the loyal customers, to increase awareness of both the company and its products, and to gain customer loyalty.
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