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Analysis of brand awareness of Air Bank on the Czech market "Can the Czechs like also a bank"?
Stehlíková, Tereza ; Skokanová, Dagmar (advisor) ; Kešner, Martin (referee)
The aim of my bachelor thesis was to analyse the position and awareness of the new young emerging banking institutions on the Czech banking market that occurred after entrance of new young banking institutions, which disrupted the traditional hegemony of big traditional banks such as Česká spořitelna, Komerční banka and others. The research is primarily carried out from the point of view of brand creation. Theoretical conclusions, that define the first part, are practically validated on a specific example of the new bank - Air Bank. I describe the bank history and key milestones in its establishment on the market and defining marketing approaches that Air Bank has chosen including their influence on the brand awareness. To confirm my claims -- both theoretical and practical ones - I conducted a questionnaire survey at the end of my thesis investigating either general factors of clients approach to banks, and in particular the key public knowledge of Air Bank. I obtained an overview of the success of their marketing communication and brand awareness. In the survey, I confirmed my hypothesis that points to the knowledge of Air Bank and its marketing communications.
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The empire of Silvio Berlusconi: entrepreneur, media tycoon and politician
Kadaníková, Anna ; Vymětal, Petr (advisor) ; Kuta, Martin (referee)
This bachelor thesis aims to analyse facts concerning the controversial career of Silvio Berlusconi, the former Italian prime-minister, focusing on his politics connected with non-political features influencing his wealth and power. Concerning the effect of the media which enabled his start-up or eventually a rather clamorous resign. As an interface there is a point of political or non-political aims and interests blurred or even left behind by the media. The intention to cover the circumstances of Berlusconi's resign and its consequences concerning the turn of the year 2012/13 can not be omitted as well.
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Direct marketing communication (an example of the selected company)
Burianová, Kateřina ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
Direct marketing is going to strengthen its position among the other marketing tools. It enables to address the defined target group quickly, personally, effectively and to get immediate feedback. In the practical part of the thesis I delineated the creation process of campaign and analyzed three examples of different types of campaign. I would mainly recommend focusing on identification of key moments in client's (financial) life and contacting him with relevant offer.
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Campaign against occurrence of blood diamonds
Vrábel, Peter ; Pavlík, Petr (advisor) ; Jeníček, Vladimír (referee)
The goal of this master thesis is a complex description of blood diamonds issues and assessment of existing efforts, specific steps and presented ideas, conceptions and strategies on the ground of Kimberley Process, as well as suggestions of possible solutions and future steps of organizations like Global Witness, Partnership Africa Canada, Human Rights Watch and other interested groups fighting against occurence of illicit diamonds. The thesis is divided into 4 chapters. The first chapter describes characteristics and significance of diamonds. The second chapter focuses on organizations agitating against blood diamonds in the world. The third chapter is subsequently designated for definition and features of the term of failed state, which is often highly connected with the blood diamonds issue. The fourth chapter analyses concrete conflicts or illegal activities in Angola, Sierra Leone, Liberia, Democratic Republic of Congo, Côte d'Ivoire, Republic of Congo and Zimbabwe.
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Use of the Internet marketing activities by CzechTourism agency.
Doležalová, Lenka ; Vaško, Martin (advisor) ; Jarolímková, Liběna (referee)
This thesis focuses on internet marketing and its use in the field of tourism promotion agency CzechTourism. It examines the use of various internet marketing tools and their impact on tourism in the Czech Republic. It also focuses on work detail CzechTourism marketing activities on the Internet in terms of media campaigns in the past two years. An integral part is an analysis of websites, which serve as the main tool to promote the Czech Republic.
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Obamova volební témata rok poté
Vágnerová, Natálie ; Dvořáková, Vladimíra (advisor) ; Školkayová, Marta (referee)
The aim of my thesis was to examine in how far Barack Obama was capable to realize his promises he had given to American voters during his electoral campaign. This task were completed in two time lines: Firstly, I focused on realization of his agenda during the fist year in the office. Secondly, I researched how many of the promises and how far did he manage to realize before the Midterm election changed the constitution of the Congress to his disadvantage. To provide a solid analysis, I chose to narrow the topic and concentrated on three spheres only: tax policy, health care reform and foreign policy. However, the last one mentioned was far too extensive, so I selected three main issues Obama was addressing during his campaign: the war in Afghanistan, Iraq and the detention facility in Guantanamo. During the research I examined Obama's promises and actual policies. To illustrate what Obama was getting into I also characterized the situation in the field before his presidency.
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Propagation of accommodation through social networks
Vongrej, Maroš ; Žamberský, Martin (advisor) ; Bruckner, Tomáš (referee)
This bachelor thesis deals with the practical use of social networks for the purpose of promoting accommodation facilities. The first part of the work describes the notions of marketing, internet marketing and its forms. The second part deals with the concepts of social networking, social media and social graph, which are the main subjects of this bachelor thesis. Third part describes and compares possibilities of social networks, which the author considers to be appropriate to use for accommodation facilities. The practical part is divided into two parts, where the first part summarizes the knowledge necessary for creating campaigns on social networks and the second part practically treats the process of creating campaigns for social networks for the case of accommodation facility. The conclusion contains an evaluation of all undergraduate work and the author's own opinion.
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