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Mobil contest application for Android OS
HAMERNÍK, Jan
The aim of this bachelor thesis is design and develop application contest Bobřík informatics, which is developed for mobile devices with operation system Android. Application allow compete with mobile devices. Data of contest are downloading and uploading to database of contest. In this contest was designed and developed process for automatic editing images for displays of mobile devices. Next task was testing HTML 5. It was designed and tested process of optimization for use in mobile version of contest. When this application was completed it was uploaded to Google Play and it was tested at school. In theoretical part of this thesis are described important aspects for developing of application.
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Strategy of internet shop to enter foreign market
Medoň, Gabriel ; Přibil, Jiří (advisor) ; Váchová, Lucie (referee)
The aim of this diploma thesis is to determine how shopping preferences and customer behavior across selected European markets differentiate in the concept of online stores, how to direct marketing appropriately for the individual markets, thus prepare a local startup e-shop for effective entry into foreign markets. The methods of analysis include basic questionnaire survey of individual markets, comparison and evaluation of own real data from conducted online advertising campaigns, or analysis of internal access statistics from individual e-shops. In conclusion overall results and analyzes of each market are presented, for each market a summary of lessons learned and suitable recommendations to potential effective input is made.
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Comparation of the EU and US approach towards mergers and acquisitions
Bartošová, Monika ; Kříž, Radim (advisor) ; Hásová, Jiřina (referee)
This study aims to compare the EU and US approach towards mergers and acquisitions, both from a theoretical point of view (the historical development and regulation) and the practical one(comparing certain cases), identify their similarities and differences, explain it and evaluate. To achieve the goal, the method of comparison was used (especially control procedures and assessing relevant markets). It was also assisted by case studies (specific decisions of the competition authorities), thus that the merger of GE / Honeywell and acquisitions, Oracle / Sun Microsystems. The work is divided into four chapters. The first chapter approaches the topic in terms of their development and legislation. The next two chapters introduce the merger control in both systems. The last chapter deals with cooperation between the competition authorities of the EU and the US. Chapter also compares the specific cases in which both teams have decided differently.
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Development of concept Blue Ocean strategy
Chiziţcaia, Oxana ; Doucek, Petr (advisor) ; Novotný, Jakub (referee)
The subject of this thesis are two terms, start-ups and strategies blue oceans. The aim is therefore to realize characteristic development of the strategy and the concept of start-up and subsequent analysis of the key success factors of start-ups, in correspondence to the strategy. Output objective is to formulate recommendations on the business segment, investors. The above primary terms are initially defined and subsequently integrated in terms of the practical analysis selected start-ups, which is also based design of this work. The work was divided into two parts, theoretical and practical. The theoretical part identifies and traces the development of the strategic concept at the time, according to the primary authors of publications strategy. Then I present the designation start-up and subsequent key factors. Subsequent practical part is converted, through analysis and comparison, theoretical background in practice. This section presents the start-ups Crowdholding and Emuj and subsequently evaluated their key success factors. In another part I implements assessment of the factors of their success in terms of key aspects of the Blue Ocean strategy. Outputs are recommendations for potential investors in terms of controversy over business plans. The conclusion summarizes the theoretical and practical part of the thesis.
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Business Plan for Establishment of Trade
Borkovec, Ondřej ; Trachta, Václav (advisor) ; Dvořák, Jiří (referee)
The aim of the thesis is to create a business plan of Kavárna XY operated by independent entrepreneur. The work consists of two parts. The first part is the theoretical framework which focuses on the legal requirements of entrepreneurship and structure of a business plan.The tools like PEST analysis, Porter`s five forces analysis and SWOT analysis are explained. The second part is the application of findings from the theoretical part and focuses on creating the business plan of Kavárna XY. The practical part deals with the definition of competetive advantage, analyzes a company environment and competition, deals with the creation of sales and financial plan and evaluates project risks. An output of the practical part is to create a business plan and prove that the project is feasible and profitable.
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Competition analysis of ŠKODA a. s.
Bui Thanh, Hai ; Soukupová, Jana (advisor) ; Adámek, Petr (referee)
The aim of this work is to perform a competitive analysis of the company ŠKODA a. s. Using strategic analysis and based on the findings suggest recommendations to increase competitiveness. The bachelor thesis is divided into theoretical and practical part. It contains basic definitions competition competitiveness and description of tools of strategic analysis. The practical part consists the introduction of the company, analysis of micro and macro environment and analyzes the internal resources of the enterprise. Analysis of the external environment is described by the PEST analysis and Porter´s model 5 competitive forces. The analysis used the company´s strategic analysis of internal resources company. At the conclusion of this work are given the strengths and weaknesses of the company and the recommendation to increase the company´s competitiveness.
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Evaluation of a company competitive position
HAIDINGEROVÁ, Adéla
The aim of this thesis is to assess the competitive situation of the selected company on the basis of selected analyses and suggest possible changes for improvement. In the practical part of this thesis are analysed the competitors and competitive position of the company Leifheit s.r.o. headquartered in Blatná. For the analysis of the competitive environment of the company is used Porter's five forces analysis. These analyses are used as a basis for evaluation of the competitive situation of the selected company. In the end of this diploma thesis are described the proposals to improve the situation.
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The Grid
Gajdošík, Andreas ; Magid, Václav (referee) ; Krekovič, Slavomír (advisor)
Work aims at consequences of fully developed infrastructure of web 2.0 and its wide social acceptance, which with cheap computing power leads to massive data interpretation. In relation to that this work uses public Facebook's data about user activity at right wing oriented Facebook pages which gathers and statisticaly analyzes. Result is then showed at web page which is designed to look close to the look of extreme right wing webs. Positive first sight impression of right wing sympathizers is then eroded with not so good empirical statistics. Under 100 users are commenting quite often so this right wing craziness looks like a small movement in the end. Therefore Grid stands somewhere between amateur sociol research and artistic intervention into public media space.
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Development of Business Activities of Company
Sabaková, Nikola ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
Bachelor thesis deals with proposals for the development of business activities of Danish company ECCO operating in the global market. The subject of business is the production and sale of leather shoes for men, women and children. The proposals are aimed at activities by which the company deepen and reinforce relationships with its customers. Based on the analyzes and mystery shopping I’m able to examine the competition and define the steps that will lead to building a strong premium brand and increase customer satisfaction. My goal is using a specific approach to create the consumer shopping experience, develop the businesses activities and promote product sales. The basic standard applied in the creation of the proposal, is to develop customer value.
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