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The meaning of social networks in teenagers' lives.
PTÁČKOVÁ, Eva
This bachelor thesis deals with the actual impact of so-called social networks (or social utilities) on lives of modern high school students. The subject matter of this work is basically concerned with the usage of these internet social networks and the proximate consequences of it within teenagers? everyday (?real?) lives. The aim of this bachelor thesis is to describe how and to what extend being a registered user and active member of these internet social utilities may interact with self-perception and the perception of others, as well as how much it may affect personal and social status of each individual. As a main research method, the authoress has used questioning methods and qualitative analysis of gathered data in line with the grounded theory as expressed, for example, by Strauss and Corbin (1999). The outcome of this research work shows inconsistence of the role of internet social networks as a means of communication, as well as the significance of its impact on modern teenagers? lives and the way of their thinking.
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Utilization of internet social networking in marketing
TRINKLOVÁ, Veronika
This master thesis deals with ``Utilization of internet social networking in marketing{\crqq} and attempts to describe the area of internet social networks in general and find out possible ways how to use them within the marketing strategy of companies. The basis of the thesis is represented by exploratory research in this more and more popular and discussed area of virtual world and extended to a concrete example of its possible use within the chosen company.
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Possibilities of usage of social networks in business practice
MARTÍŠEK, Petr
Communication is the basis of the human society; Internet has contributed to that in recent decades. Mass interconnection of people by means of social networks is a phenomenon of recent years. The purpose of my thesis was to map the situation in the area of the use and development of social networks, advantages and disadvantages in the area of communication, their development and their future. In my analysis, I also dealt with possible ways of using these networks in business. Two surveys have become the basis of my evaluation. The survey in the field of consumer market evaluated the extent and orientation of the use of social networks by people in the Czech Republic; the other one concentrated on business entities and mapped the way how companies use social networks for communicating with customers and general public.
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Facebook And Internet Marketing
Vrbasová, Magdaléna ; Pavlíček, Antonín (advisor) ; Šesták, Michal (referee)
The aim of this thesis is to create and effectively manage Facebook web pages for individual divisions of Import Volkswagen Group s.r.o. The thesis is divided into two parts - theoretical and practical. The theoretical part contains basic information about online and offline medias, trends in the area of Internet marketing and measuring of online advertising efficiency, which, unlike the efficiency of "offline" advertising, is easily measurable. In the past two years, social networks, especially Facebook and Twitter became trendy. The last chapter of the theoretical part is deals with the topic of advertising on Facebook, that prevails in the Czech Republic. and promotion on the social network called Facebook. In the practical part, some of the findings derived from the theoretical part are implemented and verified. The main outcome of this thesis is a development of well-functioning Facebook web pages, administration of which could be taken over by Import Volkswagen Group s.r.o. in the future.
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Comparison of the use of New Media between the Czech Republic and Spain
Pirela, Maríacristina Cáceres ; Pavlíček, Antonín (advisor) ; Montani, Antonio (referee)
The purpose of this study was to determinate the differences and similarities in the use of Internet and New Media between Czech Republic and Spain. This thesis defined the Internet user's profile and the usage of the Internet in both nations. It was also analyzed the social software Facebook, Tuenti (Spain) and Lidé (Czech Republic); the online encyclopedia Wikipedia and the server YouTube (and its closest competitor in each country). The information was mainly gathered from Internet. Then it was analyzed and compared. The author used her personal experience and knowledge of both cultures for the interpretation of the results. This work showed that there is not a big difference in the usage of Internet and New Media between these countries. For example, the difference in the Internet usage is not bigger than 5%. It also showed that Czech Republic has experienced the biggest growth in the area, even though Spain has more users. Both countries showed similar interest in web pages such as Facebook, Google and YouTube. Additionally, it demonstrated that the Spanish market is reacting better to the new opportunities offered by the social software. For this reason, they had created their own -- called Tuenti -- which is the main competition of Facebook in this country. On the other hand, Czech Republic does not have a website that counts with all the services offered by Facebook, which can explain the growth on the numbers of Czech users the last year. Wikipedia has versions available on the native languages of both countries. It is widely used, not only by the students who use it as a source for their paper work, but also in areas like marketing and journalism. YouTube is one of the most popular servers in these nations. They have their local video servers, but none of them have the same importance as YouTube. The author hopes this work will be a base for future investigators who will be interested on the comparison of these countries on the new technologies.
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The impacts of online social networks on users
Kobrle, Daniel ; Mildeová, Stanislava (advisor) ; Dalihod, Martin (referee)
The purpose of this work is to analyze the current state of online social networks and their impact on users. Currently these networks are becoming very popular and the number of their users is growing dramatically. The time they spend on those networks is also increasing. First, theres analyzed, what led to the emergence of social networking, what were their original goals and visions, what are the requirements of genesis of a large social network and how the small network is being transformed into a large one. I describe how the current policy of the large networks diverts from its original aims and visions. Then outline how large the commercialization of the Internet social networks is and how these networks allow earning. I pay attention especially to new types of ads that can be applied to them. Then there is described how the use social networks influences their users, what are the positive, but mostly negative effectc. There are also described changes in lifestyle, pace of life, changes in values and substitution of personal forms of communication caused by their use. As well the influence of these networks to the way how the information are spread and analysis of the psychological effects on the users of the network with its consequences. Finally i deal with the risks users of social networks are exposed to and the pathogenic phenomena that arise in consequence.
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Use of Facebook for advertising purposes
Pavelka, Tomáš ; Sigmund, Tomáš (advisor) ; Toman, Prokop (referee)
The main aim of this thesis is a description of options to use Facebook for advertising purposes. The first part of the thesis deals with social networks in general, analyses the reasons of their popularity, lists their types and mentions a couple of examples. Furthermore, the thesis compares advertising on social networks to traditional forms of advertising and analyses its advantages and disadvantages. Further part of the thesis is focused on the most popular social network in the world -- Facebook, and analyses its position in the Czech Republic, followed by a description of options to use Facebook for advertising purposes. The thesis also compares Facebook advertising to Google advertising. In the end, the thesis names a few real examples of how Facebook is successfully used for advertising purposes.
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Possibilities and conditions of increasing the competition abilities of companies by social networks
Jaščur, Miroslav ; Molnár, Zdeněk (advisor) ; Měsíček, Libor (referee)
In this diploma thesis I deal with possibilities and conditions of increasing the competition abilities of companies by social networks. In the theoretical part I target essence and history of formation of social networks. I also looked at basic principles of their behaviour and discribed their sources of income. In the practical part I used various statistics of popularity and I chose social networks which can offer the highest increase of share at the market to companies which are interested. Consecutively I created analysis of penetration of chosen social networks to czech bussiness environment and I gave an objective account on this issue using case studies of the companies. At the end I suggested principles for successful managing of social networks comunity which should lead towards the increase of the ability to compete. The thesis will not be the most extensive one analysing social networks but it is a good summary of theoretical and practical knowledge and will serve as a very good inspiration for deeper research of with possibilities and conditions of increasing the competition abilities of companies by social networks.
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Facebook Platform
Malík, Tomáš ; Jandoš, Jaroslav (advisor) ; Kafka, Daniel (referee)
This paper describes an environment in which to operate the applications, on currently the most widespread social network Facebook called Facebook Platform. In the introduction, I describe the functioning of social networks, including their specific characteristics and position of Facebook among others social networks on the Internet. Another part deals with the enumeration of philosophical principles and practical means for creating applications on this platform. The work also focuses on capturing the current state of the market with applications on Facebook Platform, including leading developers and describes the principles by which their achievements are gained. It also seeks to comprehensively map the demographic information about users on social network Facebook. Subsequent practical example may serve as a guide and directions for future developers to useful sources of information and proven principles. Finally, it contains the latest information on the future development of Facebook Platform.
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