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Tržní segmentace podle životního stylu - Efektivnost a etické aspekty
Pilstl, Michaela ; Cook, Gina (advisor) ; Lhotáková, Markéta (referee)
Lifestyle market segmentation can be very supportive for a successful marketing strategy of a company. However it is not clear whether lifestyle market segmentation is efficient and ethical or not. Several market segmentation concepts such as Cross-Cultural Consumer Characterization, VALS, PRIZM NE, Mosaic, ConneXions NE and GfK Roper Consumer Styles are analyzed in order to give an extensive overview of the offered concepts. The observation of efficiency issues in regards to market segmentation comes to the result that there is a significant lack of empirical data and a shortage of determined factors which can improve market segmentation efficiency. Moreover, lifestyle market segmentation cannot be exclusively identified as ethically right or wrong, but depends on the individual ethical decision-making of a marketer.
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Information ethics in information society
Mlčák, František ; Rosický, Antonín (advisor) ; Sigmund, Tomáš (referee)
The aim of this paper is to highlight the importance of information ethics that is becoming in today's society more and more indispensable. The company is viewed primarily in terms of information, which dominates the world, and therefore are defined terms such as "information" or "information society". There si also briefly described the evolution of ethics and its current role. The purpose of this work is to acknowledge that it is very important to respect certain rules when working with information because we are in contact with information every day. Increase awareness of information ethics is the main benefit of this work. At the very end, where is described the influence of ethics on information society, the reader is able to answer questions like "What is the role of information ethics?" or "It's important to respect the ethical rules?"
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Ethics on the Internet
Nechanický, Jakub ; Sigmund, Tomáš (advisor) ; Toman, Prokop (referee)
This thesis is focused on ethics on the Internet. The first part shows a brief glimpse into the history in this area and defines fundamental ethical positions. The second part deals with information ethics, describes ethical codes and standards and attends to valid Czech and European legislation that relates to the distributing information and data and influences ethics on the Internet. The third part is devoted to the practical level. There are solved problems of the Internet and threats, which occur there, further is laid stress on plagiarism, citation ethics and electronic correspondence. There are not omitted problems as enterprise on the Internet, where the European Union seeks to ensure safer and clearer world, social network, advertising and media. Last but not least the work includes problem of censorship on the Internet. There is also published survey, which was processed to this work.
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The importance of ethical codes in banking
Císařová, Iva ; Schlossberger, Otakar (advisor)
This essay concerns about the importance of ethical codes in banking in Czech Republic. First part describes scientific disciplines and social conventions in which ethical codes generally belong to. Second part is directly focused in financial markets and banking sector of Czech Republic and it describes particular codes, including an evaluation of its application in practice. Last part presents a research of financial literacy of Czech population and their opinions about ethics in banking.
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Marketing Communication in Pharmaceutical Industry
Koč, Ján ; Lešetický, Ondřej (advisor) ; Kandilaki, Daniela (referee)
The aim of this diploma thesis is to introduce attributes of marketing communication in the area of pharmaceutical industry in the theoretical part. Practical part is focused on relationships between pharmaceutical branch and medical community, including ethical aspects of promotion in the Czech Republic with emphasis on keeping ethical principles.
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Ethical Apects of internatiol relation (Lockean perspective)
Gregárek, Matěj ; Kratochvíl, Petr (advisor) ; Ditrych, Ondřej (referee)
Ethics in the international relations is usually based on the assumption that states represents an ethically relevant subject. The thesis challenges the assuption, that existing states could be legitimized on the general principles of universal ethics in any other way than as a "realm of necessity" and inquires the conseqeuncesof the lack of domestic legitimity on the ethical assertion of the state's conduct abroad.
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Self-regulation in commercial communications oriented to alcoholic beverages in Europe
Sukopová, Jana ; Mikeš, Jiří (advisor) ; Postler, Milan (referee)
The master thesis named "Self-regulation in commercial communications oriented to alcoholic beverages in Europe" compares the approach of particular European countries to ethical self-regulation and its influence to consumers. The thesis is divided into two parts. The theoretical part focuses on explaining basic terms concerning to self-regulation and commercial communications. Significant part is given to the study of current situation in Europe and Czech Republic. The practical part contains the analysis of recent self-regulation activities in the company Plzeňský Prazdroj. This part provides the results of the marketing research, which determinates the current state of self-regulation and activities of the company Plzeňský Prazdroj in consumer's eyes.
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Auditors ethics and cases of its violation
Skalický, Ivan ; Králíček, Vladimír (advisor) ; Janda, Antonín (referee)
This thesis deals with relation between audit and ethics. First part describes the role of ethics in society and demonstrates specifics of audit profession. Second part deals with ethical codes in audit. The output of this section is comparison of ethical rules in the Czech Republic and in the USA. The last part shows on the Satyam case consequences of auditors ethics violation.
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The Thomas commentary on the Nicomachean Ethics
MOUČKOVÁ, Pavlína
The thesis focuses on Aristotelian-Thomist ethics system. In mainly deals with the differences in concept of beatitude, good and related issues, like the science of virtues. The emphasis is placed on understanding and covering the differences in aproach of St. Thomas Aquinas and Aristotele to these ethical topics. Firs the thesis characterises the main issue in Nicomachean Ethics, then outlines the thoughts and ideas of St. Thomas Aquinas in his Commentary, with emphasis on its diference from Aristoteles teachings. First three chapters are therefore the more descriptive part of the thesis, which is based on both primary and secondary textual sources. The fourth chapter is, then, the crucial, practical part, that summarizes St. Thomas theses and ideas concerning beatitude, good and happiness, coming from his unrivaled Commentary on the Ethics.
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