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Brazil and its position in the world economy
Schwarz, Jiří ; Jiránková, Martina (advisor) ; Machytka, Daniel (referee)
The thesis deals with the position of Brazil in the world economy, the past development and the future perspective. The first chapter discusses the recent history of Brazil, especially the second part of the 20th century and concentrates on the past fundaments of future development. The second chapter adds another fragment that mentions relations with international organizations and position in international commerce. The third chapter describes the country and its status in the world based on the BRIC's general definition. There is an emphasis placed on the potential and risks.
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Tourism Analysis in the Town (Rychnov nad Kněžnou)
Chaloupková, Klára ; Jarolímková, Liběna (advisor) ; Zábranská, Hana (referee)
The bachelor thesis "Tourism Analysis in the Town (Rychnov nad Kněžnou)" evaluates the potential of the town for its tourism development. The theoretical part includes a description of geographical, socio and economical conditions and contemporary supply. The practical part evaluates tourist visit rate. The aim of the bachelor thesis is the evaluation of town's status on the tourist market, promotion and competitiveness.
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Cultural heritage and development of tourism in Třeboň region
VOCHOZKOVÁ, Lenka
The object of this bachelor thesis is to evaluate current condition and opportunities of further cultural heritage`s utilization together with the tourist trade development in the area of Třeboňsko. For this purpose 50 types of cultural heritage attractivity was being observed in this area and during the period July {--} September 2008 through a primary marketing research there was implemented a face-to-face questioning with 1598 domestic tourist visitors.
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Current situation and the prerequisities for new products in tourism in DSMO Mikroregion Venkov area
JAREŠOVÁ, Jiřina
The purpose of this bachelor work is the analysis of the present state and prerequisites of the creation of the new products in the tourist trade segment in DSMO Mikroregion Venkov area. The region disposes enough primary offer in the tourist trade segment and mainly in the historic cultural segments and the beauties of nature. All these allow the tourist wide spectrum of the trips to the surround area, mainly one-day trips. We can anticipate, that a product {\clqq}Za krásami DSMO Mikroregionu Venkov {--} vybraná část {--} okolí Chýnova směr přírodní park Polánka`` my help to increase the visit rate of the region. In my opinion we can say, that the region we are describing in my work is very attractive locality for the development of the tourist trade, because of the analysis of the information from different information sources and also the dates from personal appointments. There is a high potential, which one if good used, my essentially influence the level of the tourist trade in the current region. After the conclusion of my personal appointments and interviews with visitors of the current region is the area valuated very positively and it is important impulsion for the development and improvement of the touristic trade.
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Cultural heritage and development of tourism in selected upper Vltava region
ŘEHOŘOVÁ, Lenka
This bachelor thesis refers to heritage, heritage tourism, cultural heritage. Visiting historic and cultural sites is one of the most popular tourist activities today. The thesis deals with the evaluation of the present status and posibilities of developement of cultural heritage in the headwaters of the Vltava River area. For this evaluation was found out informations about preconditions of cultural heritage, the potential of the area, motives for visiting the area and the image of historical monuments. There was used a marketing research with face-to-face questioning with 1584 informants. Marketing research´s results show what reasons have informants for travelling on holiday in the Czech Republic and show that exists differences in image of activities and sites. it represents what an awareness have informants about the area.
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Analysis of the tourism in the city (Hradec Králové)
Kolmanová, Kateřina ; Jarolímková, Liběna (advisor) ; Vaško, Martin (referee)
The bachelor thesis Analysis of the tourism in the city (Hradec Králové) deals with evaluation of potential of the city Hradec Králové in the sphere of tourism. First part explains the term urban tourism and briefly characterizes the town Hradec Králové. Practical part consists of summary of cultural events held in the city and sights, which are or might be atractive for its visitors and information about available sport facilities in the city. The thesis evaluates an infrastructure important for the tourism and its developement, mainly accomodation facilities, food and beverage services, transport and other services important for the realization of the tourism. At the conclusion it suggests measures for the support of developement of the tourism in the city in question.
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Information strategy draft for Junák CZ
Pelcl, Ladislav ; Chlapek, Dušan (advisor) ; Řepa, Václav (referee)
The main goal of the diploma thesis is creating a draft of an information strategy for Junák -- Association Scouts and Guides CZ. The organization is a Czech NGO, focused on education of children and young people. For both these main activities and also administrative, economical and other areas, it uses IS/ICT resources. Mainly due to a lack of coordination in their past development, in many fields these don't allow the organization to work efficiently and use the current potential of IS/ICT. This leads to diminishing of the organization's competitiveness. The thesis tries to bring such a strategy, that the organization could use even in the case it needs to be modified accordingly to its priorities. The thesis tries to reach the creation of the draft through a number of steps. Following the brief description of the organization, the thesis introduces basic terms and attitudes towards the IS/ICT governance. In order to identify both weaknesses and future potential, it thoroughly describes and analyzes the current IS/ICT projects currently in use in the organization. With partial use of the "potential of improvement" method, it states reasonable degree of efficiency improvement in various key activities. Great amount of focus is being spent on proposals of new projects, that could lead the organization to efficiency or raising its competitiveness through making the most of current trends in IS/ICT. Major projects are put together out of the proposals as well as the method of their evaluation in relation to the strategic priorities of the organization. Finally, the information strategy is defined. Author's main contribution is in his capability to point out new solutions which could help to improve non-optimal processes in a way, that makes use of current potential of IS/ICT. Using his experience from both the organization itself and the IS/ICT field, he tries to create modern, tailor-made information strategy.
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Marketing analysis of development conditions of tourism in city quarter Troja
Hrušková, Dana ; Netková, Jarmila (advisor) ; Drdácký, Tomáš (referee)
This bachelor thesis was compiled by request of the mayor of city quarter Troja. Its aim is to analyze Troja's cultural and natural potential and to point out neglected places of interest, so far standing in shadow of Prague ZOO, Botanic garden and Castle Troja. The main purpose of the thesis is to offer particular possibilities for improving the level of promotion of individual objects and thereby disperse visitors all over the territory. The concept and length of the thesis were adjusted to submitter's requirements; therefore there is no usual division into theoretical and analytical part. It consists of several chapters analyzing Troja from different points of view: cultural and natural heritage, sport and recreation possibilities, transport infrastructure, the level and quality of accommodation and food and beverage facilities and finally from the viewpoint of promotion. Each section contains pregnant SWOT analysis and particular recommendations after introduction to the individual issue.
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