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Citizens on Social Cohesion
Červenka, Jan
The text presents some of the results from research that focused on the problem of social cohesion, which was conducted as part of the project "Social and Cultural Cohesion in a Differentiated Society".
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EU Development Policy - Assistance and Cooperation
Krempaská, Soňa ; Vondrušková, Barbora (advisor) ; Bič, Josef (referee)
The bachelor thesis examines external relations of the European Union with developing countries. It seeks causes of the asymmetry of economic development in the world, describes the EU's development policy since establishment of its predecessor, the European Community, and the development cooperation of its member, the Czech Republic. Finally, in a form of a questionnaire survey, it investigates the attitudes of Czech and Slovak students to international development cooperation and compares it with the public opinion of EU-27 nations.
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The influence of news service on the public opinion: The case study broadcast 168 hours
Fáberová, Dominika ; Dvořáková, Vladimíra (advisor) ; Novotný, Lukáš (referee)
The thesis deals with a concept of public opinion in connection with the influece of media. It follows the genre of news service, as a key part of media that are within the reach of social and political actio in the future. The first part presents the teoretical basics of news service and its components. The important definition of the candour criteria and also the normative requirements of news service in democratic regimes that form the media in the role of democracy keeper and define the other function for the sociaty as well, are to be found in the first section of the thesis. The analytical part concentraces on the case of broadcast 168 hours that represents an overview of a the week's course of events. The analysis emplasizes the work towards emotional influence on the viewer and finds coherence between the influence of the broadcast and the viewer's social and political awareness. The goal of the thesis is to discuss the consequences of such a specific kind of news broadcast as the 168 hours on the public opinion and the connection with the viewers and their future social and political life that can be represented and seen also throughout the election.
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The Influence of Aeroflot’s PR Communication on Public Opinion
Šámalová, Anna ; Vávra, Oldřich (advisor) ; Čechurová, Eva (referee)
The thesis titled "The Influence of Aeroflot's PR Communication on Public Opinion" points out the "PR activity - newspaper article - public awareness and opinion" chain. The objective of the thesis is to point out the relationships between the individual parts of the chain and the overall impact of PR activities on the general public's awareness and opinion. The thesis focuses on the issues of Public Relations in the case of Aeroflot's PR communication at the time when the company was interested in acquiring Czech Airlines. The document also includes an analysis of the media outputs that were published about Aeroflot in the period under review and the subsequent research illustrating the general public's awareness of and opinion on the matter.
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