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Marketing strategy in ICT company
Heža, Stanislav ; Zavadil, Zbyněk (referee) ; Šimberová, Iveta (advisor)
The thesis deals with the analysis of the company marketing strategy. In order to meet its objectives, it is necessary to evaluate all information on general conditions, the market and competition. Based on prerequisites of the further grow of professional environment, it proposes possible modes of use of different marketing strategies and their means of communication. The economic impact presumption of a proposal with respect to past experience is also calculated in this work.
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Procedures to motive employees
Kočí, Šárka ; Štúň, Jaroslav (referee) ; Pokorný, Jiří (advisor)
This thesis named: "Effective methods of employees motivation" deals with the level of current employees motivation in Library of Jiřího Mahena . Analysis is focusing through the use of questionnaire on employee’s content in organization and moreover management motivation tools. Design measure leading to improvement in work capacity, based on employees demand.
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Comparative analysis of the workforce fluctuation in selected accommodation facilities
Fryčová, Barbora ; Bakos, Tomáš (advisor) ; Indrová, Jarmila (referee)
The subject of submitted diploma thesis is a comparative analysis of the two selected accommodation facilities with a focus on fluctuating workforce. The first part focuses on theoretical foundations. It defines the basic terms from the field of services in tourism, human resources and managing and its subsequent application in the context of motivation, satisfaction and staff turnover. In the second part are the two chosen hotel facilities introduced and on the basis of the survey potential fluctuation at each facility is analyzed as well as probable causes are determined. In conclusion there is a comparison of results in both facilities and recommendations that may lead to a reduction of turnover.
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VAT issue of non-profit organisations
Matějka, Pavel ; Hajdíková, Taťána (advisor) ; Alexa, Karel (referee)
Act no. 235/2004 Coll., Value Added Tax (hereinafter "the VAT Act"), is for non-profit organizations very difficult area, because of its frequent amendment. Also its meaning and content is for many of these organizations difficult to understand. This thesis wants to provide non-profit organizations comprehensive overview of the issue of value added tax. In addition to the application of special provisions of the VAT Act this thesis also focuses on provisions which relate generally to all taxpayers. The aim is the elimination of errors, in which non-profit organizations make mistakes. The most problematic provisions in practice are those which bind to the registration or vice versa deregistration. Problematic provisions are also those which relate to the right to deduct VAT on received taxable supplies. The practical part of this thesis is dedicated to these provisions.
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Use of Methods of Psychological Diagnostics in Human Resources Management
Pařízková, Dana ; Stříteský, Marek (advisor) ; Campbell, Jan (referee)
This thesis deals with the possibilities of the use of psychological assessment tools in selecting of employees. The theoretical part discusses the theoretical background of selection of employees, turnover and psychological assessment. Attention is paid to the efficient selection procedure with emphasis on the use of psychological assess-ment tools (questionnaires and tests) as a mean to reduce staff turnover, and thus to more effective management of human resources. The practical part deals with the analysis, examination and comparison of selected psychological instruments avail-able by company Motiv P s.r.o., cut-e czech s.r.o., Assessment Systems s.r.o. and TCC Online s.r.o., on the basis of pre-defined crucial criteria and characteristics for the implementation of these instruments in a particular company in the selection of call center operators. The result of this thesis is recommendation of specific psychological assessment instruments that according to aims, purpose and needs of particular company would help to reduce turnover of employees.
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Retail development in Austria and New Zealand
VILÁNKOVÁ, Lenka
This dokument presents an overview of retailing development in Austria and in New Zealand and follow comparison of these countries. Especially development and concentration over the past ten years. The work is focused on retail as a whole and furthermore on some of his sector. For example: retail with groceries, retail sale of clothing and footwear or retail with furniture an other furnishing. Key measured factors are: retail turnover, number of outlets, number of employees etc.
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Working Capital Management in the company Krnovské opravny a strojírny s.r.o.
Šimíček, Jakub ; Kislingerová, Eva (advisor) ; Bezruč, Petr (referee)
The aim of this thesis is to analyze the management of working capital in Krnovske opravny a strojirny s.r.o. and to find possible ways to improve and streamline its management. Through the analysis of individual component of working capital, evaluation of processes affecting the cash conversion cycle, analysis of working capital as a whole and via comparison with its five biggest competitors, it was suggested to take appropriate measures and that would enable the company to manage working capital more effectively going forward, realize savings and subsequently increase its value.
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Evidence of costs and revenues in the accounting and construction company with a focus on establishing sales prices of the products
KOŠATKOVÁ, Eliška
The aim of this Bachelors thesis was describing of cost and income evidence and sales price of production setting in a monitored company. This company is a contruction company Kočí a. s. settled in South Bohemian region in the town Písek. This company deals with the reconstruction of historic buildings and construction of industrial and office buildings and family houses. Company structure is divided into various economic centers, where progress in costs and incomes is monitored. Particular attention is given to monitoring the progress of overhead costs. These costs create value ? significant item of costs in company. If the values of this overhead costs develop unevenly, it has an influence on company managerial decision-making. The most important income item is revenues from building operations. It clearly appears from principal activity of a company, which is a building production. The company's turnover increases year on year. This fact follows from company's Annual Report for year 2009. In following years the company will be affected by downturn of government contracts. This situation is caused by current economic depression. The government contracts created a significant part of company incomes in the past. Therefore the company economic situation may get worse significantly Setting of sales price of production is done by means of cost calculations. Mainly three types of calculations are used: a surcharge calculation, an hour-machine calculation and a calculation of atypical products. High attention is given to a right setting of percentages of manufacturing overhead and overhead administrative expenses. The final price must cover the costs of company and bring the required profit. But the amount of this price must be succeed in competitive fight with other companies.
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Analysis of personnel work in a particular company
BASTLOVÁ, Hana
The Bachelor work was carried out features of the selected company, which is the company BBH Tsuchiy Ltd. Followed the analysis of personnel management, especially for certain key activities relating to the management of human resources. Activities which are described in the work are: the development of employment, creation and analysis jobs, recruitment and selection, evaluation and remuneration of workers, education and development of staff and care workers. The analysis of personnel activities were carried out assessment work of the HR department and then recommended changes to streamline the management of human resources in the enterprise.
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Problematic of fluctuation of nurses
PAVLÍKOVÁ, Lenka
Abstract High turnover of nurses is a hot topic in the Czech Republic. There is a shortage of general nurses in health care facilities. This research is engaged on the reason why nurses are discontented and give up their jobs in health care services. The aim of this paper is to find out the reason for the high turnover of nurses. I used a quantitative research by means of a questionnaire survey to fulfil this aim. The questionnaire contained 35 questions, 26 of which were closed and 9 of which were semi-open. 134 respondents participated in this questionnaire survey. The data were processed by descriptive statistics by means of charts. It follows from the data analysis that nurses turnover is influenced by continuous operation. Wide offer of jobs on the job market, too, affects the high turnover of nurses. Moreover, managers of health care facilities do not take appropriate measures to prevent the staff fluctuation. It results from the research that it is necessary to keep paying attention to this matter. We have mapped out several spheres in our research which are, according to our opinions, narrowly associated with this theme. Our research is based on the theoretic part of this paper. The present paper contributes to mapping out the situation in health care facilities from the point of view of general nurses, leading to increased turnover and lack of staff. The research also shows that there will be sufficient number of nurses if hospital managements are more interested in what their nurses are concerned about and why they cannot exercise their profession and help them out to the highest possible extent. This paper can serve as a matter of consideration for nurses themselves, ward sisters, staff nurses, managements of health care facilities, as well as students of nursing.
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