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Analysis of the Russian insurance market
Bališ, Alan ; Ducháčková, Eva (advisor) ; Daňhel, Jaroslav (referee)
Bachelor thesis Analysis of the Russian insurance market deals with the development of the Russian insurance market in recent years. Discuss things, there is integration into the global insurance sector. Analyzed the historical development of insurance market since the Russian Empire until the present, as well as characteristics of the laws governing the insurance business. Discusses in detail the price comparisons of insurance products in the calculator, and current market trends, complete with charts and graphs. In conclusion, discussed the forecast of the Russian insurance industry in the coming years and the market position in the world.
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Critical factors affecting the business segment of web browser games
Feige, Tomáš ; Gála, Libor (advisor) ; Kafka, Daniel (referee)
This bachelor thesis primarily focuses on formulation of critical success factors affecting the business segment of web browser games. To meet this objective are at first defined web browser games and their position on market of online games, then are described major evolution phases of this market segment on the world's scale and individually on local Czech scale. Another information source used in the thesis are findings brought by the analysis of contemporary web browser games' market -- divided into two separate players' and producers' parts. The critical success factors in the last part of the thesis are then defined by combining all of the previously gathered information with great emphasis on differences between local and foreign web browser games' producers.
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Marketing strategy of a selected tour operator
Lejčková, Lucie ; Petrů, Zdenka (advisor) ; Herget, Jan (referee)
The objective of the thesis "Marketing strategy of a selected tour operator" is to get acquainted with the marketing strategy of MILE tour operator aiming to propose possible improvements based on carried analysis. The first part includes general theories of marketing and its specifics in tourism. The second part is the application of this theory into practice, starting with the basic characteristics of MILE tour operator, followed by analysis of its standing in the tourism market including analysis of external and internal environment, analysis of competitors and own questionnaire research. The next part contains analysis of the tour operator's current marketing strategy. The thesis results in concrete suggestions to improve market targeting, setting goals, selecting a marketing strategy and marketing mix.
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Market analysis and how to implement new brands
Poul, Jaroslav ; Vávra, Oldřich (advisor) ; Tuza, Jan (referee)
This bachelor thesis deals with analysis of cigarette market. Main goal is to define market and describe its characteristics. Furthermore thesis gives perspective of a mid size company on the market, which is mastered by a few dominant subjects, uncovering its station and possibilities of implementing new brand with limited budget, in a such regulated environment as nowadays tobacco industry is.
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Market analysis of ecological agriculture products in the Czech Republic
Valenta, Ondřej ; Skokanová, Dagmar (advisor) ; Starý, Jiří (referee)
This thesis is focused on market of ecological agriculture products in the Czech Republic.After first part every reader should know basic facts about evolution of the market, its current position and expected development. Second part includes consumer bahviour research. During the research every respondent was given particular questions. Their answers were properly analyzed and became the very heart of the thesis, which finally enlightens about problems directly connected with the market.
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Mobile operator´s marketing and internet
Balcarová, Martina ; Štědroň, Bohumír (advisor) ; Svatoš, Jan (referee)
Mobile operator's marketing and internet This bachelor thesis deals with marketing communications of the main three mobile operators on the Czech market and also gives a brief analysis of this market. The theoretical portion of the thesis is focused on current trends in marketing communications, internet and mobile marketing. The application section then describes the market of Czech mobile services providers - the historical and present progress of the market. The market analysis is followed by a summary of marketing activities of individual mobile service provider. The thesis is concluded by views on internet and mobile marketing of the mobile operators.
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Business plan
Slabá, Kateřina ; Krause, Josef (advisor) ; Martinec, Tomáš (referee)
The thesis completely summarizes single steps that need to be done before opening one's own company and contains the business plan of a new rising restaurant with an estimation of whether the plan is realistic, feasible and if it has a chance to succeed. The thesis consists of the theoretical and practical part. The theoretical part focuses on the explanation of fundamental concepts related to this issue -- what business and company are, description of a successful businessman, activities which should be done before you start your own business and activities which should be avoided. After that there is the description of the most important aspects of a business plan -- its meaning, users, rules of correct elaboration, detailed structure and its appurtenances. The practical part contains of a concrete business plan of a restaurant in the region of Mělnik. It deals with a choice of a legal form of a company, optimal placing of a restaurant and its establishing, market analysis, creation of a product, planning of a proper marketing strategy, and making plan of management and financial plan with a prognosis of developement of economy for next years. The plan was created in a way to be tabled to financial institutions while a businessman needs money subvention and also to be a fundamental document for owners while they need to lead their business.
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Valuation of a Trademark as an Intangible Property of a Firm
Šťastná, Zuzana ; Hesková, Marie (advisor) ; Vodička, Milan (referee)
Thesis deals with the valuation of a trademark as an intangible property of a firm. In the theoretical part is a treatise on the difference between brand and trademark. There is also explained the importance of brand essence and brand building. It also described the area, benefiting from brand valuation. The selected company is subjected to several analysis and the value of its brand is recognized by the method license analogy.
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Brand launch of a feminine fashion brand in the Czech Republic
Šuchmová, Pavla ; Postler, Milan (advisor)
This master thesis "Brand launch of a feminine fashion brand in the Czech Republic" provides a market analysis, which is antecedent to a brand launch. The main goal of this thesis was to answer, whether the particular fashion brand is interesting for Czech female consumers and whether the Czech market is interesting for the brand. The respective brand Friis & Company offers ultra-feminine and latest trends accessories and wants to provide their customers with "a bit of luxury for every day". The target group of the brand are young women in the age of 15 to 35. The master thesis is divided into two main parts -- a theoretical part and a practical part. The theoretical part discusses, among others, the main trends and specifics of the fashion business, specifics of women's purchase decision-making and the relation of women towards fashion. The practical part introduces the brand and provides the following analyses: PEST analysis of the Czech market, analysis of consumer behaviour of young Czech women in relation to fashion accessories, analysis of fashion brands present at the Czech market and a test of the brand's concept on Czech female consumers. A large part of the practical section of the master thesis is based on own survey.
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