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Consumer protection
Zelená, Kamila ; Drozen, František (advisor) ; Filipová, Vladimíra (referee)
This bachelor's thesis deals with the consumer protection of tobacco products. It clarifies important terms and the need for consumer protection. It focuses on the World Health Organization, the situation in the Czech Republic and especially the EU and its attempts to improve tobacco epidemic. It also outlines the trade of tobacco products, which means it is tobacco control and shows that smoking is financially unprofitable for state.
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The Protection of Consumers in the Czech Health Service
Dubská, Eva ; Kořánová, Helena (advisor) ; Hůlová, Marie (referee)
The Bachelor thesis delas with the protection of consumers in the Czech health service. The firs part of the thesis is focused on rights and responsibilities of consumers and its legislation. There are also mentioned concrete rights in the Czech health service. The goal of the thesis is to discover the level of the respondents' knowledge about rights of patiens in the Czech health service. With the goal deals the second part of the thesis. There is used a research about the knowledge about patients'rights. In conlusion are proposed ways how to inform patiens about their rights based on the research.
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Consumer behaviour- children’s influence on consumer behaviour of their parents
Fialová, Eva ; Koudelka, Jan (advisor) ; Zamazalová, Marcela (referee)
Bachelor Thesis "Consumer behaviour- children's influence on consumer behaviour of their parents" is divided in two parts, theoretical and practical. The purpose of the theoretical part is to bring readers important concepts and tools connected with consumer behaviour and advertisement. The practical part includes questionnaire investigation focused on children's influence on consumer behaviour of their parents and on the children's relation to advertisment. The aim of this thesis is to find out what the children's relation to add is and mainly the extent of children's influence to their parent's consumer behaviour.
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The target consumer of the fish restaurant
Mikšovská, Lucie ; Bártová, Hilda (advisor) ; Černá, Jitka (referee)
The thesis is about market segmentation for the new type of the fastfood restaurant MICHAEL'S. The first part is introducing restaurant MICHAEL'S, its history and is introducing the business plan. The second part of thesis is focused on the theoretically process of segmentation which is needed for concrete segmentation of the fish fastfood. The rest of the thesis is dedicated to the theoretical project about market research which should help to find the best segments for the MICHAEL'S. Choosing the best segments is very important for creating a successful marketing strategy. The market research also helps to find the location where should be the restaurant opened.
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The Consumer Protection and The Foodstuff Labelling
Janovská, Lucie ; Kořánová, Helena (advisor) ; Hůlová, Marie (referee)
This work is focused on consumer protection especially on food labelling. It shows which information is required on packaging to indicate and the work also explains the data.Also questionnaire survey was conducted, which was used to determine consumer interest in the information presented and their use. The practical part of this work consists of evaluation research.
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Credit expansion through credit cards
Johnová, Martina ; Dvořák, Petr (advisor) ; Jablonský, Petr (referee)
The thesis is concerning household indebtedness through credit cards, funding of these credits and how the consumer is affected. The focus is mainly on the current situation in the United States, nevertheless some observations from the former Korean credit card crisis are pointed out. The thesis describes the development of the credit card debt and identifies reasons and consequences of the expansion. The role of the state as setting conditions of the market and solving possible market failure is also mentioned.
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The ability of new firms to enter the monopolistic enviroment
Diblík, Petr ; Ježek, Tomáš (advisor) ; Dočkal, Dalibor (referee)
The present thesis deals with topic of monopolies and ability of new entities to enter mar-kets where such monopoly is present. For a deeper understanding of this field various views on monopolies in history of economic thinking are mentioned in introduction. In connection with possibility of new companies establishing themselves on the market there is analyzed creation and current practice of anti-monopoly legislation. In this part, certain arguments favoring protectionist policies are impugned. On particular examples it is dem-onstrated that more than privileges from the part of the state it is ensuring of free access to a given field which helps to a starting company. The state should be a guarantor of law enforcement and oversee observation of generally binging rules. In the conclusion of the work a difference is also shown between a situation where a monopoly originates in a natu-ral way as a result of exceptionality, which the clients positively value and a monopoly which exists due to support by state. A new company, as a continuous potential competitor, presents a good-quality feedback for a dominant entity and a driving engine for enhancing its efficiency. A free economic competition is shown also here as an effective tool for de-velopment of business, and it is the consumer who derives major benefits from such situa-tion.
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Analysis of the Consumer Buying Behaviour in Strakonice
Frčková, Šárka ; Cimler, Petr (advisor) ; Filipová, Vladimíra (referee)
The bachelor thesis analyses consumer buying behaviour in Strakonice. In the first chapter today's situation in retail and how it was influenced by contemporary crisis is presented. In the next chapter the analysed locality is introduced, the town of Strakonice itself and then description of its commercial facilities. In the third chapter the outputs of the questionnaire are summarized and compared with the national researches.
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The Foodstuff Labelling and The Consumer Protection
Borská, Kateřina ; Horová, Olga (advisor) ; Hethová, Renata (referee)
This work is focusing principally on the finding the consumers'informedness of the foodstuff labeling. The primary data are being analyzed. Examination is practiced with the questionnaire-method. The practical part consists of the research of the foodstuff, that can contain azo-dyes, which can have some adverse reaction to the human health. The aim of the work is database creation of this foodstuff and examination of the defined hypothesis related to the foodstuff labelling.
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