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The mural painting in the castle of Žirovnice
SEVEROVÁ, Markéta
The murals inside the Žirovnice chateau are considered to be some of the most interesting and extensive works of art of the 15th century. Thanks to them, the owner at the time, mining mogul Vencelík z Vrchovišť from Kutná Hora, became part of the same class as his highborn neighbours of the South Bohemian aristocracy. The excellent artist commissioned to create the work has hitherto been referred to in art history literature as the Master of the Žirovnice Murals. The artwork inside the Jindřichův Hradec chateau is also linked to this author, and certain analogies are also present in the murals in the Švihov castle. Thanks to the origin of the submitter of this original medeival work, the Smíškovská chapel in Church of St. Barbora in Kutná Hora is also often referred to when speaking of the Žirovnice murals. Within the Žirovnice chateau, the artwork in the so-called Green Room is very well preserved to this day. This is considered to be a consistent type of secular interior of the late Gothic period, and is thus viewed as the most pronounced material manifestation of the mentality of Czech post-Hussite aristocracy. Some of the earliest so-called Green Rooms can be found in the Blatná chateau and the Zvíkov castle.
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The importance of the cultural potential for marketing of the city Kutná Hora
Procházková, Barbora ; Černá, Jitka (advisor) ; Štědroň, Bohumír (referee)
The Master thesis evaluates the influence of cultural potential for the marketing management of historical city Kutná Hora, identifies barriers to successful implementation of marketing strategy and suggests further approaches to overstep those barriers. Firstly, the thesis analyzes current application of marketing mix tools. In the next chapters the thesis summarizes the outputs of quantitative research and presents the suggestions for improvement the implementation of marketing strategies in the city. Data were collected by method of personal interviews. The research was divided into two parts - the first parts focuses members of civic associations active in the field of culture and tourism and their attitudes and opinions. Second part represents a research of the attitudes and opinions by city's visitors. The Master thesis verified its primary hypothesis: Municipality of Kutná Hora insufficiently cooperates with the entities active in the field of culture and tourism, in the creation of marketing and communication strategies.
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The impact of different management approaches on directing, programming and financing of the Tyl Theatre in the town of Kutná Hora
Krúpa, Adam ; Riedlbauch, Václav (advisor) ; Hanzlík, Jan (referee)
The main goal of this bachelor's thesis is to consider and reflect different approaches to management in the field of culture, theatre in particular. This thesis also tries to find positives and negatives of these approaches. In the theoretical part, which is patterned on expert publications dealing with this topic, there are outlined some basic management elements and procedures with emphasis on connection with theatre management and specific conditions of functioning of a theatre institution with a good managing director. The theoretical part also deals with the field of arts marketing (marketing mix, internal and external environment of an organization) along with given examples. The practical part describes and compares two different approaches to management of Tyl Theatre in the town of Kutná Hora, analyses past and current running of this regional theatre and the potential solution is found in a compromise and respect to various opinions and their joining together.
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Commercial communications of Kutná Hora and their perspective
Paulišová, Anna ; Mikeš, Jiří (advisor) ; Civišová, Dagmar (referee)
Kutná Hora is a beautiful historical city and one of most significant tourist destinations in the Czech Republic. Taking its importance into account the historical city centre of Kutná Hora became UNESCO World Heritage Site in 1995. In spite of this international recognition, the town currently has to face the problem of the decreasing number of visitors as well as their short stay. The aim of my thesis is to describe the current commercial communication of the Kutná Hora city implemented mostly by local tourism agency and to analyze its future potential. Another objective is to suggest improvements of city marketing in order to increase the city's tourism profit in future. The thesis explains the principles of marketing strategies for tourist destinations demonstrated by the example of the city of Kutná Hora. The result is based on classified literature, my own research and data delivered by experts working in the tourism field. The author gives practical recommendations which could be a basis for the future destination management of Kutná Hora city.
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Marketing Study of Tourist Destination Kutna Hora
Čiháková, Adéla ; Petrů, Zdenka (advisor) ; Indrová, Jarmila (referee)
The thesis is devoted to marketing study of the tourist destination Kutna Hora. It defines basic terms about destination marketing - marketing analysis, market segmentation, marketing strategy, marketing mix and implementation plan together with the control. A marketing study is concerned in the particular destination of Kutna Hora. After an introducing of a destination Kutna Hora is made an analysis of the destination background. The thesis is primarily focused on the Italian Court in Kutna Hora. Furthermore there is made an analysis of a visit rate of historical buildings in the city. The conclusion summarizes the major gaps and barriers to the development of the tourism with offering other possible solutions.
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The analysis of tourism in the selected city (Kutná Hora)
Švarcová, Kristýna ; Jarolímková, Liběna (advisor) ; Kondrashov, Alexey (referee)
The bachelor thesis deals with the analysis of tourism in the selected city - Kutná Hora. The aim of the thesis is evaluation of current situation of tourism in the city Kutná Hora, to analyse its potential for tourism developement, the level of infrastructure and the level of the institutions, which support the tourism industry in the city. Next the visit rate of sights in Kutná Hora and the visit rate of the information center was assessed. The first section deals with theoretical definition of basic concepts of tourism, which are presented in this thesis. A brief description of the city Kutná Hora is provided in the second section. The third section introduces the attractions, which are in Kutná Hora, and the tourism infrastructure in the city. Further the competitiveness of Kutná Hora is assessed with other UNESCO monuments in the Czech Republic. The acquired knowledges are summarized in form of a SWOT analysis. In conclusion the possible proposals for increase in attractiveness of the city for potential tourists are presented.
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Analysis of accommodation and catering services in the area Kutná Hora
FORMÁNKOVÁ, Zuzana
The primary aim of my bachelor thesis was an analysis of the market of accommodation and catering facilities in the chosen region of Kutná Hora. In work was used secondary and primery data. From data obtained from field research, guided interviews and personal observation situation analysis that was instrumental towards obtaining of the total view of situation housing and commissaryman services in the area was processed. At the end of work suggestions and procuration that contribute to development of services in town were designed.
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The proposal of the homeland and natural science excursion in surroundings of Kutná Hora
MIKUŠOVÁ, Markéta
This diploma thesis is concerned with the summary of data about the wider surroundings of Kutná Hora. It offers a proposal of an excursion to this place. A general overview of methods appropriate for an excursion is included and other variants of useful activities and tasks are also suggested in this work. The main goal of this work is to provide general information about the location and suggest a number of activities other teachers may find useful when making an excursion. Supervisor: PaeDr. Václav Pavlíček Department of Biology
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