|
|
Everyday life in the period of socialism in the Podblanicko region
Lapáčková, Jana ; Šalanda, Bohuslav (advisor) ; Šmídová, Olga (referee)
The topic of the thesis deals with everyday life in Podblanicko Region during the socialist era. This is a local research that tries to show the memories of rural people on the period of normalization, defined by the 70s and 80s of the 20th century, in terms of food, clothing and housing. The research deals with the strategies, tactics and improvisations of the inhabitants of this region in the period of socialism, among other things focused on the lack of required goods in shops, poor supply, searching for not very high-quality construction materials and fashionable clothes. Apart from individual expressions, it deals with community style that inherently belongs to the rural population. The era of socialism is strongly ingrained in the mind of the people who lived at that time. It is clear from many sources that before the year 1989 people in the countryside did not live just meaningless lives, remarked and emptied by a totalitarian regime. In many cases, they tried to ignore the regime or they just were not interested in it. In their everyday life they created values, which were more important to them. However, they were able to realize the values mostly only partially. In order to achieve the things they considered important, their ingenuity, strategy and tactics were essential. A life in the...
|
|
|
Clothing as Manifestation of Power and Hierarchy from the End of the 14th Century to the End of the 15th Century. Comparison of the Developement in the Czech Lands and Burgundy
Hojková, Anna ; Nejedlý, Martin (advisor) ; Svátek, Jaroslav (referee)
The thesis "Clothing as Manifestation of Power and Hierarchy from the End of the 14th Century to the End of the 15th Century. Comparison of the Developement in the Czech Lands and Burgundy" describes the evolution of clothing style in both countries. It is based mainly on iconographic resources, with some additional information from written sources and literature. On this base the approach and means to this kind of representation of secular higher class in given areas are compared. The original basis of the 14th century French court culture was further developed by the Burgundian society, with emphasis on the shaped silhouette. On the other hand, the Czech lands departed from this way and adopted a new direction to the German area. The transalpine impulses are reflected as late as in the last quarter of the 15 th century. The material of the clothes is assessed as a more important aspect of representation than the shape. The text outlines also the way of further development as well as points out some unclear articles of the topic.
|
|
|
The Entry "Fashion" in Czech Encyklopedias
Schambergerová, Lucie ; Hlobil, Tomáš (advisor) ; Jarošová, Helena (referee)
The thesis "Entry "Fashion" in Czech Encyclopedias" analyses an evolution of aesthetic viewpoint of the entry "fashion" since its first appearance (the first Encyclopedia in Czech language from 1866) until recently (the Entry Fashion in 2001). The thesis research method is based on Jan Mukařovský's theory of function, value and norm of the aesthetics and his commentaries on fashion, which I made a subset to my own term aesthetic viewpoint. For better orientation I first decided to summarize particular analyses of each entry into a spreadsheet which makes development, way of characterisation and terminological variability of aesthetic viewpoint apparent in a more complete way. The main goal is to answer the following reasearch questions: 1. Do authors distinguish between fashion as a norm and fashion as a form of clothing? 2. Which terms are being used to thematize the aesthetic viewpoint? 3. What is the context of the aesthetic viewpoint of fashion?
|
|
|
I am here it is not
Daneková, Petra ; Hosnedlová, Klára (referee) ; Kohoutková, Karolína (advisor)
I have chosen the concept of mimicry, camouflage and disappearance because the subject of fusion and invisibility interests me. To vanish in the nature or in the city just with the help of body and clothes. For the purpose of this thesis I have created an outfit that will prove effectiveness of camouflage for the ordinary people watched by cameras everyday. By using this outfit I should find out whether digital devices are sophisticated enough to recognize a person even in the case that he has more legs or arms and his face is covered only with the eyes visible. In my thesis I am using several kinds of digital devices by which I am trying to figure out the effectiveness of created outfit. For comparation and better capture of person I have created two types of outfit. One of them is monochromatic while the second one, and more essential one, is printed with glitch. I am testing these two outfits both in exterior and interior. The outcome of the thesis are photographs and videos of person dressed in created outfits.
|
|
|
Clothing and its role in human life
Podzimková, Markéta ; Řezáčová, Vendula (advisor) ; Cirklová, Jitka (referee)
Thesis "Clothing and its role in human life" deals with the role and importance of the clothing in a postmodern society. The clothes, as an integral part of everyday life, is seen as an important element in creating an individual identity. The clothing is a part of the sign system and oneo f the means of nonverbal communication between individuals and can be regarded as one of the most important tools, by which an individual can show to their surroundings their identity and clearly define the membership of a particular group. The issue is devoted to an individual's identity based on the work of Zygmunt Bauman, who dedicated to this issue in his work called Liquid Modernity. Another important role of clothing is its importance to social interaction. The clothing is one of the means, by which we communicate with the world, through which we reveal information about ourselves as well as our views on the world. The clothing is a part of the world system of signs and one from the non-verbal communication between individuals of the theoretical basis for the role of clothing in the context of social interaction is drawn from the work of Goffman E. - The presentation of Self in Everyday Life. The last part is devoted to the analysis of data obtained through qualitative research, with respondents drawing on...
|
|
|
Military and police uniform phenomena
Havlín, František ; Bakšteinová, Marie (advisor) ; Šindelová, Jana (referee)
Bachelor dissertation depicts historical development of military uniforms from ancient times to present military forces and simultaneously looks into influence of uniformity of clothing on life in civil sector. In theoretical part the attention has been paid to the reasons for uniform's establishment and its transformation from multi-coloured dress into a strictly functional dress using protective components and also highly presentable uniform intended for ceremonial occasions. The work looks for the military uniform's examples in contemporary fashion and the reasons for their usage by respected fashion designers. The work also deals with the term "dress code", which has been increasingly affecting the style of our clothing. This topic has been also worked out for its importance in didactic part of the work. The final part of the work studies perception of police uniform as a piece of clothing and its reflection to the feelings of uniformed and civil sphere. In an authorial visual part are the topics related to the area of the Police of the Czech Republic depicted with a slightly detached view.
|
|
| |
|
|
Mongolský tradiční oděv
Havlíčková, Veronika ; Oberfalzerová, Alena (advisor) ; Zikmundová, Veronika (referee)
This work focuses mainly on describing Mongolian traditional costume. The structure and style of Mongolian deel are presented. The work discusses Mongolian traditional costume in different historical periods which were essential for its development, and describes the traditional costumes of several Mongolic ethnic groups, including their footwear, headdress, jewels, and other accessories, and some specific ritual costumes. It also features the production of traditional clothing materials in Mongolia, particularly, leather tanning and felt manufacturing. Lastly, a glossary, images of some studied exhibits from Náprstkovo Museum, and paper-cut model of traditional deel are included in the appendix.
|
|
|
Traditional Indian Clothing
Šobrová, Radka ; Kostič, Svetislav (advisor) ; Marková, Dagmar (referee)
My bachelor thesis deals with the theme of traditional Indian clothing - it is basic overview on this topic. The first part deals with clothing from the view of social and cultural anthropology. Following part is about the history of Indian clothing from ancient times to the present. Next part deals with the technology of production of clothing materials. The last section is devoted to the clothing itself and focuses on three aspects that affect its wearer (age, gender and occasion). The work is accompanied by a picture supplement and glossary of special terms.
|
|
|
Brand Building of Freestyle Brands on the Example of Quiksilver
Kučerová, Tereza ; Hejlová, Denisa (advisor) ; Dolanská, Nora (referee)
The diploma thesis "Brand Building of Freestyle Brands on the Example of Quiksilver" deals with the brand Quiksilver, its origin, development, global agency, its place on the Czech market and marketing strategies. The first part of this thesis covers the issues incorporated within the market of freestyle brands, their development and cultural environment in which they were formed. Furthermore, the term "freestyle brand" is introduced and its meaning is explained. In addition, a historical background of Quiksilver is provided. The brand's global importance is also described, starting with the sewing of the first shorts of Quiksilver in Torquay, Australia and moving to Huntington Beach, California, and subsequent global expansion. Quiksilver was originally a small local company, and gradually developed and expanded its product line to become one of the largest multinational companies in the field of freestyle brands. This thesis depicts Quicksilver's marketing activities on the global and the Czech market, where it has been around since 1991. This section describes event marketing, advertising and sales promotion, and provides an evaluation alongside these descriptions. In this study the method of descriptive analysis was used. Research using an electronic public survey on the brand's popularity...
|
guest ::
