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The Valuation of The Company ITEST plus, s.r.o.
Andrlíková, Romana ; Scholleová, Hana (advisor) ; Mackenzie, Iveta (referee)
The Master's Thesis deals with the valuation and the enterprise value determination. The thesis is divided into two parts. The theoretical-methodological part presents the basic principles for the valuation and defines the notion of value; indicates the particular groups of method used in compliance with the valuation objective. Special attention is devoted to the yields methods, FCFF, FCFE, and DCF models. The aim of the application part is to appoint the value of the Company ITEST plus, s.r.o to the date 30 April 2014. The application part includes company profile, strategic analysis, and financial analysis, prognosis of value drivers, financial plan, and final valuation. The discounted cash flow method - free cash flow to the equity is used for appointing the value of the enterprise. The lower limit value of the Company is determined on the accounting property of the Company.
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The Tourism Development in the Tourist Area of Český les
Braunová, Natálie ; Valentová, Jana (advisor) ; Brůžková, Pavla (referee)
The aim of the bachelor thesis is to present the turist area of Český les as a competitive tourist area with a specific potential for the tourism development. The bachelor thesis is divided into four individual chapters. The first chapter consists of the general terms of tourism, which are related to the topic of the bachelor thesis. The second chapter specifies the geographic, natural and economic characteristics of the tourist area. The third chapter deals with the analysis of the supply and the demand in tourism in the tourist area of Český les, one part also focuses on the questionnaire survey, which was made among the visitors of the tourist area. The SWOT analysis sums up the current state of tourism in the tourist area of Český les. The final fourth chapter includes the proposals and opportunities of the tourism development, which are mostly based on the findings from the previous chapters.
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Analysis of the hop beverages market trends, and its impact on a marketing strategy of the company Pilsner Urquell.
Čambora, Jan ; Olšanová, Květa (advisor) ; Trojanová, Kamila (referee)
The thesis focuses on the company Pilsner Urquell itself, its marketing strategy and also on the czech hop beverage market. Main goal of the thesis is to establish, whether the marketing strategy of Pilsner Urquell is suitable for the situation in the Czech hop beverage market regarding current trends. Partial objectives are analysis of brand portfolio of Pilsner Urquell and analysis of awareness of the Czech hop beverage market. Methods used to achieve the goal of the thesis were analysis itself, reasoning and quantitative research, conducted through a questionnaire survey. It was assessed that the marketing strategy of the company is very successful and adaptable to trends, however there was discovered a possibility of improving this strategy.
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Analytical tool for information extraction from version control systems
Chromický, Václav ; Pavlíčková, Jarmila (advisor) ; Šlajchrt, Zbyněk (referee)
This thesis discusses the extraction of information from version control systems. Its goal is to describe the implementation of a software application that facilitates this type of extraction, focusing on the version control system Git. The theoretical part of the thesis identifies and analyses data stored in repositories. It also evaluates the tools available on the market using specific criteria. The practical part specifies development requirements, describes the resulting software application, and contains a how-to manual for extending the application and implementing one's own metrics that lead to gaining information. The application is developed in the CoffeeScript programming language and Node.js engine. It contains several example metrics. The output is a graphical user interface with interactive graphs served by a built-in HTTP server. Another output option is a machine-readable export to a file.
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Lean Six Sigma application to solve problems occurring during brand changes in production in Philip Morris CR, a.s.
Jurka, Petr ; Hykš, Ondřej (advisor) ; Martínez, Felipe (referee)
The goal of this Master's Thesis is Lean Six Sigma application to solve problems occurring during brand changes in production in Philip Morris CR, a.s. In the first part of this thesis there is described the Lean Six Sigma methodology, which draws from current world literature. Moreover the thesis describes the company Philip Morris, production of tobacco products in Kutná Hora and there is high level process description of cigarette production. In the thesis there is thorough description of process brand change, 7 measurements of this process on different types of machines, analysis of these measurements. In case there are problems identified there is the counter action to solve them designed. At the end of the thesis there is evaluation if the goals described in the introduction were achieved.
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The influence of foreign direct investment on the development of competitiveness of the Czech economy
Zenáhlík, Aleš ; Plchová, Božena (advisor) ; Nigrinová, Lenka (referee)
The aim of this work is to prove or refute the impact of FDI on the competitiveness of the Czech Republic compared to its primary competitors, the countries of the European Union and the OECD. The work is divided into two sections. The theoretical section lays the necessary groundwork and explains the importance of the observed indicators and the impact of FDI on the host economy. The practical section is further divided into two subsections dedicated to an econometric analysis of the selected quantitative and qualitative indicators respectively. Their dependence on FDI is assessed using linear regression model. The results of this work should serve as an argument for the increase or limitation of the promotion of FDI inflows into the Czech Republic.
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Analysis of competition and on-line communication channels in sector Business Intelligence and Data Analysis.
Valentová, Tereza ; Vávra, Oldřich (advisor) ; Jašek, Pavel (referee)
The aim of the present bachelor's thesis is to do a competitive analysis, which lays emphasis on the analysis of on-line communication channels, to determine conditions of entry in the Big Data Market in the sector Business Intelligence and data analytics. The theoretical part deals with B2B research, Porter's model and marketing mix. Atributes of marketing mix are put in the context with use for competitive analysis, specifically for benchmarking. The focus is first on the differences between B2B and B2C market, then some rules connected with B2B research are described and compared with B2C. The most important part is Porter's analysis of five competitive forces, which serves as basis for determination of important players and rules in the sector. At the end marketing and communication mix is defined. The most frequently used methods of analysis are clarified in the framework of the aforementioned mixes. In the practical part the most important players in the sector are determined. The practical part also describes their force, rules and barriers which startup can expect at the entry on the market. This part also includes a comparison of selected rival companies based on the marketing mix and communication channels. The focus is primarily on on-line communication and presentation. In conclusion the sector is evaluated and successful communication techniques are defined. The bachelor's thesis serves as basis for strategic decision making for startup Asimplia.
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Analysis of CSR activities of a chosen company
Kačabová, Petra ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The Master thesis deals with a topic of Corporate Social Responsibility. In the theoretical part the CSR concept is explained. The author describes the increasing significance of CSR, its definition, three main pillars, reasons why to implement CSR and its possible crtiticism. Furthermore, it shows indices used for measurement and organizations handling CSR issue. In the practical part, at first, the influnce of CSR on consumers' decision making process and behaviour is demonstrated. The general awareness of Corporate Social Responsibility in the Czech Republic is discussed, too. Then the CSR strategies of chosen mother and daughter companies are compared and evaluated and, in the end, the impact of economic crisis on CSR activities is assessed.
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Analysis of value added tax development in the European Union
Holešovská, Pavla ; Kubátová, Květa (advisor) ; Kostohryz, Jiří (referee)
This diploma thesis deals with an analysis of value added tax (VAT) development in the European Union from two points of view -- from the point of view of legislation development and from the point of view of development of true indicators. My goal was to find out, if the tax systems in the member states of the EU in the period from 1995 to 2010 became closer due to harmonization. In the first part, I try to explain the main principle of VAT and also how this tax works. In the following chapter I focus on the development of legislation concerning VAT in the EU from year 1995 to year 2013. Development of true figures (such as reduced VAT rates, standard rates, implicit tax rates on consumption, and value added tax-to-GDP ratio) is essential for achieving the goal. I devoted chapter three to this topic. In the last part of my work I find out (using statistical software Statgraphics), if the above mentioned figures became approximate or not.
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