Original title: Analýza trendů na trhu chmelových nápojů, vliv na marketingovou strategii společnosti Plzeňský Prazdroj, a.s.
Translated title: Analysis of the hop beverages market trends, and its impact on a marketing strategy of the company Pilsner Urquell.
Authors: Čambora, Jan ; Olšanová, Květa (advisor) ; Trojanová, Kamila (referee)
Document type: Bachelor's theses
Year: 2013
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: analysis; marketing; Pilsner Urquell; portfolio; strategy; analýza; marketing; Plzeňský Prazdroj; portfolio; strategie

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/41223

Permalink: http://www.nusl.cz/ntk/nusl-197939


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2015-09-10, last modified 2022-03-03


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