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The perception of TV advertising by the university students and its research
Stakhariuk, Liudmyla ; Ryšavá, Monika (advisor) ; Štědroň, Bohumír (referee)
This thesis deals with the issue of perception of TV advertising by university students using the online survey method because of the speed and easy way of processing of the technique. The goal is to assess university students' attitudes towards the advertisements and find the underlying causes of the background and context, also a comparison of the results of interrogation with secondary researches. For the purposes of the work a questionnaire was created as regarding the TV ratings of TV advertising and teleshopping by students and the effectiveness and the overall functioning of the surveyed spots. In the introduction of the thesis four hypotheses are provided, three of them in the end are confirmed and one is rejected. Overall, university students have a negative relationship with TV advertising, women may have more impact on advertising messages than men, the vast majority of students tends to be influenced by the so-called vampire effect of advertising and university students do not exclude completely the possibility of watching teleshopping on TV, are likely to experience shopping in this way, although mainly women from the larger cities.
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Creativity in the Students at the University of Economics
Jandáková, Jana ; Franková, Emilie (advisor) ; Lukeš, Martin (referee)
The crucial area of this Bachelor's thesis is the human characteristic known as creativity. The theoretical section first addresses the definition of the concept of creativity and defines the crite-ria that serve to assess creativity levels. It then addresses factors influencing creativity, which from a biopsychosocial perspective can be divided into biological, psychological and social fac-tors. The thesis primarily deals with the latter two groups of factors. The section on psychological factors dissects the basic features contributing to a creative personality; the section on social factors deals with the influence of family, school, social reward and time of life. The subchapter on obstacles to creativity (blocks) includes myths about creativity, which can be considered one of the greatest blocks to creativity, as well as the causes of such barriers. The end of the theoreti-cal section deals with the facilitation of creativity. The goal of the practical section is to assess the level of creativity in students at the University of Economics. On the basis of the data ac-quired through the questionnaire, which takes into account the findings acquired from the litera-ture studied for the theoretical section, the thesis then makes a comparison of the creativity of students, individual departments and ultimately an assessment of the students of the University of Economics as a whole. The conclusion suggests recommendations for students.
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The use of intercultural training for VŠE exchange students before leaving the university to study abroad
Kopecká, Ina ; Lukeš, Martin (advisor) ; Nový, Ivan (referee)
The goal of the thesis "The use of intercultural training for VŠE exchange students before leaving the university to study abroad" are: -to capture and to evaluate the change of student's personal characteristics after the arrival from abroad such as language skills, international experience, peer and family relationships and simplicity of establishment of relations - to create a suitable tool for evaluation of intercultural competence of VŠE exchange students who are interested in studying abroad -to bring useful information or to make a structure of intercultural training, which VŠE in the future could use to prepare students for study abroad - to compare two forms of intercultural training: an information meeting, which took place at VŠE with personal participation of students and electronic presentation without personal participation - to create a profile of VŠE students who are interested in studying abroad
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Jsou studenti s příjmením blíže začátku abecedy úspěšnější ve škole? Příklad z českých základných škol
Regéczy, Martin ; Bolcha, Peter (advisor) ; Bartoň, Petr (referee)
Humans are born with innate abilities that vary across individuals. Those innate abilities are at their origin unaffected by their name. Yet, as a child grows up it can be put in different situations based solely on name it holds. Those situations alter individuals' behavior in allocation of scarce resources (Carlson and Conrad, 2008) and consequently its earnings (Jurajda and Munich, 2007). At origin of these empirically observed differences might be use of alphabetical ordered lists at elementary and lower secondary schools. The empirical test I conducted fails to reject the null hypothesis that there is relation between surname initials and student achievement. Those at the bottom of alphabetical ordered list of students tend to do better than the rest of the class. Possible explanation might be use of alphabetical sorting during examinations, which creates uneven incentives among students. To support this explanation a model of student's decision under risk is presented and discussed.
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University Students and Graduates on the Labour Market
Pek, Michal ; Kotýnková, Magdalena (advisor) ; Kundrotaite, Monika (referee)
The thesis examines and analyses the high employment of students of universities as it has become a new trend in education recently. Training for the future profession is not concerned with the studies only but the work experience is involved as well. This thesis examines reasons of this trend and also its influence on students and the future ability of graduates to succeed in seeking job on the labour market. The theoretical part applies to the definition of the initial education which is confronted with reality due to empirical data obtained from the survey focused on working students.
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Is the level of secondary school graduates declining?
BENDOVÁ, Bronislava
The thesis is focused on the general level of education of secondary school students, especially in terms of its stability, or vice versa its changes. The attention is paid to the most important factors involved in the process of education and general knowledge and skills of today´s students. The thesis sets out to meet the theoretical bases of education and then present the resulting theory, which is based on qualitative survey. The theoretical part deals with the definition of education, their functions and defining the main institutions and factors, which are involved in the education learning process. The practical part is based on a qualitative survey, which was conducted through structured interviews with open questions that were carried out with secondary school teachers from different types of schools. The data collected from these interviews was examined by grounded theory, and then analysed. This thesis, in the practical part, shows a new theory explaining the surveyed area.
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Monitoring of Socially Tolerated Addictive Substances in Students at the University
TEPLÁ, Simona
The Czech Republic is one of those countries where it is possible to monitor a trend of excessive hard drinking; and the alcohol consummation is quite common and tolerated phenomenon in this country, the same as smoking of tobacco products. The society toleration is high within this field. Experimenting with habit-forming substances is an integral part of this period; therefore just this became the target of my thesis. The theoretical part brings the knowledge of individual socially tolerated habit-forming substances (alcohol, tobacco, excessive use of medicines, caffeine and anabolic substances) and of the related problems. Furthermore, this part contains specifics of university population. The aim of this thesis was to map the problem of the socially tolerated habit-forming substances in university students in term of the students{\crq} preferences and attitudes towards such substances. Simultaneously, the thesis was to verify two forward hypotheses. This verification was followed by the chosen questioning method by means of questionnaires. The questionnaires were addressed to students of the South Bohemian University in České Budějovice. The research set to collect the questionnaire data is made up by 213 respondents as a whole. H1 Hypothesis supposed that university students use the socially tolerated habit-forming substances to a higher degree during the examination period. This hypothesis was not verified. H2 Hypothesis supposed that the student hostel life encourages and increases use of the socially tolerated habit-forming substances. The observed results brought the verification of such hypothesis. The attitude of the students towards the socially tolerated habit-forming substances is predominantly positive. The thesis brought new knowledge and mapped the situation within the socially tolerated habit-forming substances abuse in university students; hence it can serve to implementation of the effective prevention focused on this specific group.
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Sexuality in old age
KOSOVÁ, Kateřina
Age and sex are two terms that are not frequently associated with each other. Sexuality is a natural part of human nature, accompanying people throughout their whole lives, still in old age. The elderly are often considered asexual by society, and therefore they feel too shy to speak out about problems they are facing in their sexual lives. In this paper, physiological and psychosocial changes the old age brings about, ailments and sexual dysfunctions that may affect seniors´ sexuality, and myths that make sexuality in old age taboo in society are described. The objective of this thesis was to deal with society´s perception of sexuality in old age. The first sub-objective was to determine how seniors´ sexuality is perceived by students and people at productive age. The second sub-objective was to find out seniors´ attitudes towards sexuality in old age. The survey was conducted using quantitative research, an interrogation method, a semi-directed interviewing technique. The research set was composed of 30 respondents divided into 3 groups. The first group consisted of students, the second was comprised of people in productive age and the third group was formed by seniors. Each group thus included 10 respondents. The research was carried out in the South Bohemian region for four months from mid-January to mid-May 2009. The research results have shown small but very interesting divergences in the approach to sexuality in old age. Seniors accept sexuality in old age better than students and people in productive age. Unlike seniors, a majority of students and people in productive age perceive sexuality in old age as a taboo subject in society. The research has also shown that seniors are satisfied with their sexual lives to the same extent as students are. Generally this issue is perceived in society with some embarrassment, but positively. This thesis could improve society´s awareness of sexuality in old age, break a social taboo and make it easier for seniors to enjoy their intimate lives. Furthermore, the survey could be beneficial for students and related professionals.
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