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Design of an Information System Part
Špinár, Lukáš ; Koch, Miloš (referee) ; Neuwirth, Bernard (advisor)
The goal of this bachelor thesis was to elaborate a design of an information system part for the company SPINA Trade, s.r.o. Suggestions for more efficient processing of received orders and claims have been developed. There are also an analysis and an economic assessment of the proposed solutions included.
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Business Plan – Sale of Nutritional Supplements
Hlavatý, Adam ; Ptáček, Roman (referee) ; Rompotl, Jaroslav (advisor)
This diploma thesis is processed as a business plan draft for the creation of a small business focused on the sale of vegan sports nutrition supplements. The thesis is divided into three parts. The first part consists of the theoretical bases related to business activities. The second part focuses on the analyses of the business environment and the results of the primary research. The third part deals with the business plan itself, including financial plan and risk analysis.
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Marketing Strategy of StarkGlass
Botek, Aleš ; Gabrielová, Žaneta (referee) ; Chlebovský, Vít (advisor)
Bachelor thesis is focused to come up with a marketing strategy for the company StarkGlass. The proposed strategy is focused on the domestic market, selling protection for mobile phone displays. It consists of several parts that dig deeper into the ideal communication channels, communication and graphic design of marketing campaigns. It also describes the target customer group, their behavior, motivation and loyalty.
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Proposal for Increasing Business Effectiveness of an E-shop
Kuna, Martin ; Veselý, Karel (referee) ; Dydowicz, Petr (advisor)
This bachelor’s thesis evaluates the most important factors influencing business effectiveness of Anglia-Trading.cz e-commerce web site. The first part contains a theoretical introduction to the topic of on-line selling and business effectiveness. In the second, practical part of this work, the theoretical findings are used to evaluate the effectiveness of the above mentioned on-line store. This evaluation is focused mainly on uncovering possible critical points and undiscovered opportunities. In the following chapter, several improvement suggestions and possible solutions of problems uncovered during the analysis are outlined. In the final part, main outcomes of application of these suggestions and solutions are described.
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Analysis and Development Proposals for Corporate E-commerce
Komárek, Petr ; Klíma, Filip (referee) ; Luhan, Jan (advisor)
This bachelor thesis focuses on the issue of corporate e-commerce in company Zahradni centrum Jindrichuv Hradec. Thesis describes present situation of electronic shop which is already in use. On the basis of theoretical background and comapny analysis, author of this thesis founds proposals in order to make the shop more tenderable and increase the effectivity of human labour.
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Managing Customer Experience
Seifert, Marián ; Čaniga, Igor (referee) ; Chalupský, Vladimír (advisor)
Cieľom diplomovej práce je analýza aktuálnej situácie zákazníckych skúseností vytváraných spoločnosťou a poskytnutie sérií odporúčaní pre ich zlepšenie. Práca kriticky hodnotí praktiky ovplyvňujúce zákaznícku spokojnosť v jednotlivých predajňách spoločnosti, internetovom obchode, servisnom stredisku a zákazníckom centre. Výsledkom sú odporúčané riešenia pre poskytovanie lepších služieb na zvýšenie zákazníckej loajality, ako aj spôsoby eliminácie zistených nedostatkov.
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Marketing in Electronic Commerce
Bártová, Dana ; Kuřátková, Věra (referee) ; Dvořák, Jiří (advisor)
The master’s thesis focuses on marketing in the relatively new spere specifically marketing on the Internet. Specifies the specific deficiencies shop and proposes a number of essential steps for the advanced operation of an existing Internet business. Contains several design solutions that help increase visits in online store, and consequently also increase sales shop.
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The Model E-shop
Stejskal, Martin ; Kroulík, Bohuslav (referee) ; Dvořák, Jiří (advisor)
This thesis is concerned with designing an internet shop for company. Based on the knowledge and information gained in the theoretical part and in the company's proposed solution shop which will improve the promotion of the company and bring new customers.
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Marketing Strategy Proposal for a Company Entering a Foreign Market
Navrátil, Vojtěch ; Petr, Aleš (referee) ; Chlebovský, Vít (advisor)
Diplomová práce se zabývá návrhem marketingové strategie pro vstup internetového obchodu Alza.cz a.s. na zahraniční, konkrétně polský trh. Návrh je reakcí na dominantní postavení internetového obchodu Alza.cz na českém trhu a snaží se najít cestu k dalšímu rozvoji společnosti. V práci je pomocí analýz vyhodnoceno jak interní, tak i externí prostředí organizace. Finální návrh řešení čerpá především z uvedených analýz, navrhuje kroky které by organizace měla podniknout aby na zahraniční trh úspěšně vstoupila a obsahuje i zjednodušený finanční plán pro první rok působení firmy na trhu.
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