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Business Plan for the Expansion of Travel Agency
Kavková, Karolína ; Toflová, Radmila (referee) ; Fojtů, Kateřina (advisor)
This bachelor thesis deals with business issues in the field of tourism. It focuses on the analysis of an existing business entity, namely travel agency Bolsa travel. Analyzes of the company´s internal and business environment, as well as important financial analyzes are developed to espand the working business. Based on the selected analyze and their results and extension of the business activities is proposed.
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B2B on-line in Travel agency
KUDRLIČKOVÁ, Kateřina
A topic of this thesis is B2B online in a travel agency. The aim of this thesis is based on an analysis of trade relations between a travel agency and tour operators in the online environment to evaluate their functionality and to suggest possible improvements. The secondary aim is to see how the cooperation between the travel agency and suppliers works.
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Insurance of tour operators
Sobotová, Kateřina ; Ducháčková, Eva (advisor) ; Oborilová, Mária (referee)
This bachelor thesis deals with insurance of tour operators. At the beginning are characterized differences between tour operators and travel agents that have to be distinguished for this insurance product. The second chapter focuses on development of tour operators insurance in the Czech Republic. There is described the legislative process of the law 159/1999 Sb and its amendment about some conditions of entrepreneurship in the field of tourism. There are also specified conditions for gaining and sustaining guarantee insurance in case of tour operator bankruptcy. A part of the chapter is devoted to the bank guarantee and the state supervision. The next chapter provides an overview of insurance companies that offer this type of insurance. Last two chapters are more practical. One of them analyses the amendment of the law 159/1999 Sb. issued on 1 January 2016. There are summarized reasons of this amendment and comparison of the law before and after the amendment. The other practical chapter describes the reasons of bankruptcy of tour operator called Marine Tour and the procedure in case of tour operator bankruptcy. The conclusion summarizes recommendations for a selection of a suitable tour operator.
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Tourism and its sales form
Hrnčířová, Edita ; Havlíková, Michaela (advisor) ; Radek, Radek (referee)
This diploma thesis deals with a research carried out at Prague travel agencies using the Mystery shopping method and the follow-up evaluation and recommendation of a suitable form of selling in a respective region. The aim of the work is to evaluate the travel agencies from the point of view of the quality of the offered products, provided services, the agents´knowledge and the general interaction with them.
The theoretic part consists of chapters that explain the key concepts and definitions of tourism and their forms of selling. In the methodical part the Mystery shopping method is discribed from the point of view of the historiy and evaluation of the work including the research period.
The practical part is dedicated to the analysis of the data obtained during the Mystery shopping realized at travel agencies and includes three parts. The first research has the form of an online require in which the agents´ability of offering and follow-up selling of a product is evaluated. This research is carried out through the email communication. The second research concerns ordering tours on web portal where the agents´willingness to arrange further services for a tour is evaluated. This research is carried out through the phone communication. The third Mystery shopping research is realized personally at individual travel agents offices and the agent´s direct communication and dealing with the customer as well as his professionality are evaluated.
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Travel Agency as Business Entity in the Tourism Market
Sibřinová, Tereza ; Navrátilová, Miroslava (advisor) ; Beranová, Markéta (referee)
The bachelor thesis named Travel Agency as Business Entity in the Tourism Market discusses the basic terms of tourism. The content is focused on a definition of tourism and it is devided by the types. It further explains and classifies the market of tourism, the services and sorted entities related to the the current legal standards of the sector in the Czech Republic.
The major objective of the study is to provide a set of recommendations for starting a business for a potential entrepreneur. The aim is to analyse the sequential steps of setting up a travel agency. As a convenient destination for runnig a travel agency was chosen a spa town Poděbrady. The localization of the business unit and the environmental conditions were further specified.
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Travel Agency as Business Entity in the Tourism Market
Prelová, Eva ; Navrátilová, Miroslava (advisor) ; Beranová, Markéta (referee)
This bachelor essay is divided into two parts, the theoretical and practical part. The theoretical part is thoroughly defined the term tourism typology, market, destination, but also new trends. Specifies in detail businesses operating here namely travel agency and travel agency. Further work is focused on inbound and outbound tourism.
The practical part is devoted to an execution plan for the establishment of a travel agency as a business entity in the tourism market. For the site was due to the potential connection of inbound and outbound tourism elected Czech Krumlov. After missing a description of the foundation, company activity, competitor analysis, and promotion opportunities.
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Business in tourism
Kobzová, Markéta ; Navrátilová, Miroslava (advisor) ; Toth, Štefan (referee)
Bachelor`s work should be used as instruction for entrepreneurial plan establishment and its implementation in tourist industry. Theoretical part is stating enumeration of legal and commercial conditions for creating new entrepreneurial entity - Travel Agency. The basic important legal regulations related to Tour Operators and Travel Agencies are given here too. The business tenet respecting ethical and moral code of a businessman is also stated in the theoretical part.
In the practical part I am proceeding from my own experience of a sales branch manager and from the position of a Tour Operator assistant. This Tour Operator belongs to the top ones on the Czech market. Next source of information is actual project for establishment of Travel Agency. In the practical part I evaluate theoretical part and compare it with practical experience as well as with difficulties of business plan realization- prosperous Travel Agency.
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Insurance against insolvency tour operators
Suchá, Denisa ; Navrátilová, Miroslava (advisor) ; Andrea, Andrea (referee)
The diploma thesis on Insurance against insolvency tour operators is engaged in the insurance of guarantee in the tour operators market. Those organizations are obliged to be insured according to the Civil Code Law n. 159/1999 Sb. o některých podmínkách podnikání v oblasti cestovního ruchu. The thesis is focused on the tour operators that follow this obligation required by government and insurance companies provide the insurance of insolvency.
The thesis is divided into two parts - theoretical and practical. In the theoretical part is definition of tourism and organizations which operate in tourism market. There is the definition of insurance expected especially related to tourism. The end of theoretical part explained insurance against insolvency tour operators and related models for predicting financial distress.
The practical part is focused on analysis of tour operators insurance and creating recommendations for individual organizations. The first part is targeted to build questionnaire, which focuses on evaluation of tour operator s relation to obligatory insurance against insolvency. Another part is focused on financial analysis of the already bankrupt tour operator with the intention to use bankruptcy and credibility models as a tool for prediction of companies financial distress. The last part of the thesis contains controlled interview with an insurance company employee that provides insolvency insurance. At the end of the thesis is the comparison of results prepared recommendations for organizations that combines insurance against insolvency of tour operators.
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The Chosen Destination Question on the Tourist Industry Market in the Czech Republic - Peru
Pulache Araujo, Juan Manuel ; Navrátilová, Miroslava (advisor) ; Vostrovská, Hana (referee)
The present thesis is focused on a chosen destination offered in the tourism market in the Czech Republic. The destination chosen for the thesis is the Republic of Peru, which is located in South America.
The first part of the thesis is focused on the definition of the theoretical bases of tourism, touring activities, travel agencies, tour operators and destination. The second part focuses on the characteristics of the destination, factors that influencia the tourism in the destination and the main touristic destinations in Peru.
The next chapter is the practical part, which focuses on the evaluation of the offer of tour operator in the Czech market, besides, analyzes the results of survey regarding tours to Peru. In the next section recommendations and proposals are formulated based on the results of the evaluation of the suppy od travel agencies and the demand respondents.
The last part of the work is the conclusion, which is made as a recapitulation of the thesis, recommendations and possible solutions to the issue.
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Communication Mix of Travel Agency
Zlámal, Tomáš ; Sedláček, Jan (referee) ; Mráček, Pavel (advisor)
This bachelor thesis is focused on analysis of current state of travel agency´s communication mix, where on the basis of gained results from the analysis and with help of marketing research, which is conducted through a questionnaire survey, are suggested such recommendation, which will lead to improvement of current communication mix and subsequently to raise awareness about travel agency, bigger competitiveness and increasing of sales.
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