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Marketing Plan for the Company Měšťanský pivovar Havlíčkův Brod, a.s.
Honza, Marek ; Kroupová, Michaela (referee) ; Šimberová, Iveta (advisor)
The aim of bachelor´s thesis is to create marketing plan for the Měšťanský pivovar Havlíčkův Brod company, and implementation of marketing strategies into the management of the company. Theoretical part of thesis is about elementary terms of marketing and preconditions fot marketing planning. Next part describes the Měšťanský pivovar Havlíčkův Brod company, and analyses it‘s current situation. Practical part of this thesis includes creating of new marketing plan proposal for the company with chosen targets.
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Proposal of Communication Plan
Lévek, Martin ; Řihák, Pavel (referee) ; Kaňovská, Lucie (advisor)
The goal of thesis „Proposal of communication plan“ is analysis of the company’s comunication mix and suggestion of new, improved one. The thesis is divided into three parts. All theorethical bases, which are essential for thesis, are described in first part. Analysis of current tools of comunication mix in company is in second part. In the last part, there is suggestion of new mix.
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Enviroment, Organization and Management of Sport Club HC Kometa Brno
Dufek, Robin ; Šťastný, Jan (referee) ; Korvas, Pavel (advisor)
The main objective of this bachelor thesis is to analyse managment and organisational structure of selected hockey club. My thesis consists of three parts, in the first part I would like to refer to organisational structure and its types in this section of sport. In other part I focused on definition of economical terms and methods which were used in my bachelor thesis. In the practical part I tried to examine the organisational structure and activties of professional apparatus, and economical and sports situation of hockey team HC Kometa Brno. In the third part, based on theoretical knowledge, own analysis and gathered information, I characterise imperfections in managment and I suggest ideas which should lead to optimalization in organization and managment of company.
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Evaluation of the Financial Situation of the Company and Proposals to its Improvement
Rybová, Zuzana ; Kostiha, Petr (referee) ; Pernica, Martin (advisor)
This bachelor’s thesis deals with an evaluation of the financial situation of the company in the years 2009 - 2013. The first part of the thesis contains theoretical knowledge that are used in the practical part. The second part of the thesis provides basic information about the company. The thirds part of the thesis contains calculations of financial indicators, their interpretation and comparison with recommended values. The final part of the thesis contains proposals for improving the financial situation of the company.
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Financial Analysis of the Selected Company
Roubalová, Lucie ; Petřík, Tomáš (referee) ; Křížová, Zuzana (advisor)
Bachelor thesis deals with the evaluation of the financial situation of the company IMI International, Ltd. The theoretical part defines the basic concepts and indicators of financial analysis. In the practical part, the selected financial analysis methods applied to the company based on financial statements from the years 2009 to 2013. The aim is to evaluate the current financial situation and provide suggestions for measures that will lead to its improvement.
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Business Plan
Vidlák, Jiří ; Škoda, Martin (referee) ; Hanušová, Helena (advisor)
This bachelor’s thesis deals with business plan, which will focus on the creation of the company in the timber industry. The company will be founded as a small to medium enterprise and we will try to work on its functioning. In conclusion, the company should make a profit.
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Analysis of the Volleyball Club
Karnišová, Adriana ; Folwarczna, Petra (referee) ; Hanušová, Helena (advisor)
The bachelor thesis deals with an analysis of the volleyball club TJ Junior Brno. In the theoretical part are described the main terms and analyses, which are afterwards used in the analytical part. To determine the current state of the functioning of the club are used Porter five forces analysis, SLEPTE analysis and SWOT analysis. The results of the analyses create suggestions and recommendations, which aim to the volleyball club TJ Junior Brno to improve its functioning.
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