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Financing of Political Parties in the Czech Republic
Burianková, Lucie ; Vymětal, Petr (advisor) ; Němec, Jan (referee)
Is the system of the financing of political parties in the Czech Republic effective and transparent? Do political parties work as independent subjects in real? The goal of the bachelor thesis is to analyze the financing of political parties in the Czech Republic and is structured in three chapters. The first one describes general basis of the theme. The second chapter concentrates on the models of financing and current trends. Transparency and the control mechanism are analysed in the third chapter. To achieve the goals of the thesis serve information from the period 2001 - 2009.
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Political Marketing in Central Europe
Šanda, Jakub ; Štědroň, Bohumír (advisor) ; Prochazka, Jan (referee)
Diploma thesis Political Marketing in Central Europe analyzes the historical background, culture specifics, economical, geographical and socio-demographical factors which are influencing voters' decisions in individual countries, mentions the communication of political parties and analyzes the results of parliamentary elections in the Czech Republic, Slovak Republic, Hungary, and presidential elections in Austria and Poland, which took place in 2010. Based on the findings the author tries to predict the probable further development of political parties in the political scenes in the country and identifies key factors of voters' decisions in each country.
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Suggestive techniques in advertising
Sora, Olena ; Kašparová, Eva (advisor) ; Surynek, Alois (referee)
In my thesis I focused on a detailed analysis of suggestive techniques that appear in contemporary advertising. The issue of the effects of advertising has existed for many years and still staying timely. On the one side there are entrepreneurs and advertising agencies that are trying to influence opinions and suggest motivation for consuming. On the other side there is a potential customer, who is trying to obtain information about the product he needs and at the same time not letting anybody to influence him, manipulate with his mind and decisions. Suggestive technologies that are used in advertising, influence customers' opinion and behavior, persuade him and motivate. In my work I reflect on political advertising, especially pre-election advertising campaigns, using content visual analysis I compared ad campaigns of the biggest political parties in Czech Republic in order to determine what techniques are used, whom these statements were turned to and what emotions it appeals to in consumers-voters.
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Pension reform and its aspects in the electoral programs of czech parliamentary parties
Pintér, Ivan ; Izák, Vratislav (advisor) ; Pavlisová, Miroslava (referee)
The main theme of this Bachelor thesis is an analyse of the electoral programs of czech parliamentary parties with emphasis on pension reform. The goal of this work is to observe different views on pension reform across the political spectrum. Firstly the work determinates the possibilities of pension system funding and its current state in the Czech republic. Then the plans of pension reform from parliamentary political parties from 2004-2011 are presented. In the end the work describes the current situation of pension reform in 2011.
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Political parties' functionning on municipal level: the case study of Milevsko
Stahlová, Michaela ; Vymětal, Petr (advisor) ; Dvořáková, Vladimíra (referee)
The main goal of the submitted thesis was to analyze seven political parties that were running for the municipal election in Milevsko in 2010. I focused on description of the candidate list structure and electioneering. The thesis also reveals the way of cooperation inside political parties and their representatives as well as parties' campaign funding. The first chapter defines the theory and characterize the municipal elections in general. Second chapter - Milevsko includes the main figures and data about Milevsko and election 2010 result. Third chapter is dedicated to the individual political parties and the last chapter describes the post-election bargaining and coalition forming.
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Intra-party democracy - the comparation of The Civil Democratic Party and The Czech Social Democratic Party
Müllerová, Miroslava ; Vymětal, Petr (advisor) ; Prorok, Vladimír (referee)
Political parties are an integral part of the modern democracy. However, people hardly ever have an idea about the internal mechanisms within them. The goal of this work is the evaluation of an intra-party democracy of the two biggest Czech parties -- the Civil Democratic Party and the Czech Social Democratic Party. This work is divided into two chapters. The first chapter deals with the political parties themselves -- the definition of basic terms, functions and role of the political parties, typology of political parties and also the issue of the intra-party democracy. In the second chapter the parties are briefly introduced. Next subchapters analyse aspects according to which the levels of the intra-party democracy can be meassured. After this, the comparation of both parties is made. In the conclusion all the results are summarized and evaluated.
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Dissent in Parliamentary Majority: Legislative Activities of the Chamber of Deputies Parliament of the Czech Republic 1996-2010
Kuta, Martin ; Reschová, Jana (advisor) ; Němec, Jan (referee)
Parliamentary system of government demands parliamentary competent parties. Dissension within parties can block the entire political system; the government cannot rely on its majority and fails in processing its proposals on the agenda of the parliament. From the analytical perspective, inquiry in dissension in the parliamentary majority is one of basic questions. The thesis deals with dissension at the theoretical level. Using the Czech Chamber of Deputies as an example, the thesis conceptualizes forms of dissension (a disapproval of a governmental proposal at the first reading as the absolute dissent). The thesis conducts voting unity tests of Czech political parties that forge government. According to the empirical inquiry, the dissension that leads to the disapproval of governmental proposals stems from the dissent within the political parties, not from the dissent among parties.
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Representation of the women in the politics: the case study of The Czech Republic
Pozlovská, Zuzana ; Dvořáková, Vladimíra (advisor) ; Reschová, Jana (referee)
The thesis is about the representation of the women in the politics, especially in The Czech Republic. The goal is to answer on the question, if this approach depends on the position of the political party on the ideological left-right spectrum. First the thesis is focused on the development of the women's position in the society since the 18th century and on the women's right struggle within feminism. The second part of thesis presents the methods, which support the women's political activity. The last capture analyzes the approach to the women in politics of seven political parties, which won the seat in the Chamber of Deputies in Parliament of The Czech Republic in the years 2006 and 2010. It compares their approach to policy of equal gender representation in the party's documents and in the reality. The result of the analysis is that the power of the party is more important than its position on left-right spectrum in the approach to women. The more powerful party is the less opportunities have the women in politics.
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Political Marketing in the Czech Republic 2010. Campaigns for Chamber of Deputies election.
Stručovská, Hana ; Štědroň, Bohumír (advisor) ; Šanda, Jakub (referee)
The Master Thesis Political Marketing in the Czech Republic 2010. Campaigns for Chamber of Deputies election aims to reveal the political marketing of the most important Czech political parties foregoing the Chamber of Deputies election. The thesis is focused on marketing campaigns of parties and their most marked moments, which had an impact on the election results. The thesis is set in the concrete political situation. Firstly the political marketing is theoretically described, than the thesis targets particular parties and their campaigns. Content analysis, analysis of media instruments and the interview with election manager are used in the thesis. Primary and secondary information are processed in the thesis. The most important moments of campaigns are analyzed linking to marketing tools as well as consequences for election results.
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