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PHENOMENON THEATRE AFFILIATED BARS AND CAFES
Řezníčková, Anna ; PROKOP, Petr (advisor) ; POKORNÝ, Jiří (referee)
The topic of this bachelor thesis is theatre affiliated bars and cafes in the Czech Republic. The thesis describes the basic legislation for the operation of these hospitality services in relation to the most common legal forms of theather management. The current state of theatre affiliated bars and cafes is described in detail on the examples of five surveyed theaters (Dejvické divadlo, Divadlo Na Zábradlí, Nová scéna, Divadlo Archa, Roxy/NoD). The bachelor study examines the specifics, advantages and disadvantages that result from the combination of restaurant and theatre activities.
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Customer-driven company
VOŠTOVÁ, Marie
The aim of this bachelor thesis is ?Evaluation of the use of the principles of customer-driven company in selected companies?. The basic concepts related to a customer-driven company and R. C. Whiteley?s seven principles are defined in the theoretical part. Customer-Driven Company, a book by the above mentioned author was used as a basis for the literature research together with many other publications on similar topic. In the main part of the thesis the author characterized the companies Hotel & Restaurant Klika and Masné krámy Restaurant. The main part of the work was based on the processing of structured interviews with competent workers of the selected companies. The piece of information obtained was then categorized according to the set principles and then processed. The author has identified the principles that the selected companies use / do not use. The results were then compared and each principle was evaluated which company uses which principle better. Finally the author provided some suggestions to improve business operation of each company.
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Importance of Marketing Concepts in Food Services
Brůchová, Jana ; Mlejnková, Lena (advisor) ; Valentová, Jana (referee)
The marketing concepts are the key topic of this thesis. Its aim is to define the point of creation of marketing concepts in the field of restaurant services. The intention here is to present the "good practice", via analysis of valued marketing concepts of chosen restaurants. The theoretical part is focused on the definition of marketing, main marketing elements and their application on tourism and hospitality. The practical part consists of three chapters featuring interview with the specialists from the field. Attention of the author is also directed towards the identification of key determinants affecting the choice of the concept and to determination of the relationship between marketing concepts and gastronomy awards.
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Business Plan
Horáček, Jakub ; Tyll, Ladislav (advisor) ; Kotáb, Jiří (referee)
Restaurants are a common form of an entrepreneurial activity, which gives work to thousands of people and which is a choice of many beginning entrepreneurs every year. However, very little attention is paid to this field of business. This work is a reaction to this situation and provides guidelines for compilation of a business plan and describes its specifics in catering. The first part deals with theoretical basis for entrepreneurship in this field, especially running the restaurant and hospitality trends. It is followed by description of general steps of business plan preparation. The second part focuses on practical aspects and provides a reader with a sample business plan of a restaurant with its typical structure and content. It contains description of the business, analyses of the situation in the market; it offers a marketing strategy in a marketing plan and a schedule of activities in an operational plan. It also outline human resource plan and risk analysis. Finally, a financial plan put all of the suggested together and evaluates the entrepreneurial idea from a point of view of money. The thesis discusses broad variety of aspects of foundations of a restaurant and provides the starting entrepreneurs with plenty of recommendations and guidelines how to succeed.
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Business plan
Slabá, Kateřina ; Krause, Josef (advisor) ; Martinec, Tomáš (referee)
The thesis completely summarizes single steps that need to be done before opening one's own company and contains the business plan of a new rising restaurant with an estimation of whether the plan is realistic, feasible and if it has a chance to succeed. The thesis consists of the theoretical and practical part. The theoretical part focuses on the explanation of fundamental concepts related to this issue -- what business and company are, description of a successful businessman, activities which should be done before you start your own business and activities which should be avoided. After that there is the description of the most important aspects of a business plan -- its meaning, users, rules of correct elaboration, detailed structure and its appurtenances. The practical part contains of a concrete business plan of a restaurant in the region of Mělnik. It deals with a choice of a legal form of a company, optimal placing of a restaurant and its establishing, market analysis, creation of a product, planning of a proper marketing strategy, and making plan of management and financial plan with a prognosis of developement of economy for next years. The plan was created in a way to be tabled to financial institutions while a businessman needs money subvention and also to be a fundamental document for owners while they need to lead their business.
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Business plan for the establishment of a company undertaking in gastronomic services
Pařízková, Dana ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The target of submitting Bachelor thesis is to create a business plan for the establishment of a company undertaking in gastronomic services (Eifell Limited Company operating Eifell Café). This plan reflects relevant circumstaces which influence the process of its formation and therefore affect also the establishment and functioning of the enterprise. The theoretical part includes definitions of basic terms, general characteristics of entrepreneurial activity, general characteristics of gastronomic services, as a partial and specific field of services, the definition, fundamental proprieties and tasks of a business plan. The second part, practical part, presents a case study of a business plan that is a concrete implementation of particular proprieties of a business plan for the establishment of the Eifell Café.
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