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MOTIVATION AND STIMULATION IN RELATION TO ETHIC IN A SELECTED COMPANY
PETROVÁ, Ivana
The aim of this diploma work is to assess how important role play ethic, motivation and stimulation in the selected company, find their mutual relations and assess their quality. To establish whether ethic, motivation and stimulation really create an important part of the business strategy. The survey was carried out in a private enterprise which focuses on projection, engineering and assembly activities. The survey shows that ethic plays an unsubstitutable role and to a certain extent it impacts on the firm's prosperity. Therefore the employer should motivate and stimulate his employees and have a well-developed incentive program which would allow him to affect purposefully the whole team.
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Business ethics
Rambousková, Zuzana ; Drozen, František (advisor) ; Šípek, Ladislav (referee)
This bachelor thesis discourses an increasing importance of observance of business ethics standards. The aim of this work is to analyse the level of setting up and adherence to standards of business ethics in a bank sector and of failing to keep it. A questionnaire among the employees of the bank institution Česká spořitelna was used as an instrument of research.
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Business ethics
Petráková, Helena ; Drozen, František (advisor) ; Šípek, Ladislav (referee)
This bachelor's thesis explores ethics and the ethical behavior of Czech companies. It clarifies important aspects within ethics focusing on ways to implement ethics and ethical codes into businesses. It also outlines how Czech citizens view the actual state of business ethics in the Czech Republic and which organizations support business ethics. Finally, it shows that ethical behavior brings a company a competitive advantage.
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Marketing Communication in Pharmaceutical Industry
Klabouchová, Daniela ; Lešetický, Ondřej (advisor) ; Karásková, Hana (referee)
Thesis - Marketing Communications in Pharmaceutical Industry - consists of two parts - theoretical and practical. The theoretical part presents the various attributes of marketing communication, together with the marketing mix. In detail, the work will focus on the 4P - product, price, distribution and marketing communication. Each of these attributes will be related to the specific environment of the pharmaceutical industry. In this section we outline the history of the pharmaceutical industry and learn the basic information about the State Institute for Drug Control. We describe the mission and activities of these organizations - Czech Association of Pharmaceutical Companies, Association of the Innovative Pharmaceutical Industry. The practical part focuses on the relationship between the pharmaceutical industries and medical experts. The aim is to determine compliance with codes of ethics of pharmaceutical companies, including ethical aspects of advertising / promotion in the Czech Republic.
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Corporate culture of the company ČSOB
Koldinský, Martin ; Müllerová, Františka (advisor) ; Zelníček, Karel (referee)
The object of this thesis is the issue of corporate culture from both theoretical and practical points of view. I've chosen a company ČSOB and its corporate culture to demonstrate corporate culture system functioning in practice. The main aim of the theoretical part is to determinate main terms connected to this issue, than to describe corporate identity and image as well as main effects influencing and changing the corporate culture. The company ČSOB and its owner KBC are described in next part. The third part is based on particular segments of the corporate culture as for example the ethics code, relationship between employees, CSR and so on.
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Business ethics
Pokrievka, Martin ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The role of ethics in business is often underestimated and we often come across an argument that a company will prefer its own profit instead of ethics. The aim of this thesis is to prove that ethics has its proper place in business and that its assertion can benefit all parties involved. This is demonstrated in three chosen areas including advertising, customer relations and relations to employees. This thesis also introduces the corporate social responsibility model, as well as the role of ethics in it.
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Consumer protoection - insurance
Toman, Vojtěch ; Drozen, František (advisor) ; Filipová, Vladimíra (referee)
This work deals with the topic of consumer protection in life insurance. It consists of short preview of the history of both fields. It is aimed on the contemporary situation, involves legislative background and the role of the Czech National Bank, the main controler of the financial market. The work emphasis the importance of ethical code and in the end it compares with the real situation on the market.
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Ethics and Morality in Public Administration
Machová, Jana ; Vláčil, Jan (advisor) ; Mates, Pavel (referee)
The main topic of my bachelor work is Ethics and Morality in Public Administration. Aditionally, I would also like to cover a crucial central theme on corruption. I focused on the Ethics Code which is usually used like an instrument for the battle against corruption. I made a practical investigation via a questionnaire and this graphical evaluation interpretation is involved in my work as well. My original strategy was to find out how employees of the "Úřad pro zastupování státu ve věcech majetkových" identified with their ethics code. In spite of a previous agreement, I was not allowed to do the investigation via a questionnaire at this office by its representative. Subsequently I had to ask another public administration authority, MěÚ Žďár nad Sázavou for their cooperation. With regards to their helpful attitude! This public authority did not have own ethics code, which gave me an opportunity to open a new area for my research. I tried to determine if the existence of a separate document which is solving ethics code was necessary. At the end of my research I tried to assess the influence of an ethics code for public administration functionality.
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