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Interakcion of media and marketing media discourse on the media image of musician Tomáš Klus
Nováková, Kristýna ; Hejlová, Denisa (advisor) ; Štechová, Markéta (referee)
This diploma thesis Interaction of media and marketing discourse on the media image of musician Tomáš Klus examines the influence of the corporate agenda through the marketing and PR department of a record label Sony Music Entertainment Czech Republic s.r.o. on the agenda of the media, which represent the work of three full-scale Czech newspaper MF Dnes, Právo a Blesk. The theoretical approach is being built on the basic theses of media construction of reality and construction of media image, the concept of agenda setting and issue of the music industry. Thus, areas involved and influence the marketing and media world and form the basic framework of the theoretical structure of media reality. The empirical part is devoted to a particular process of agenda setting on an example of the media image of a Czech musician Tomáš Klus over three years through marketing and PR department of a record label Sony Music Entertainment Czech Republic s.r.o. sampled for analysis of print media - newspapers MF Dnes, Law and Flash. The goal is to trace how and to what extent the marketing discourse influences the media discourse and how does this interaction influence the musician's final media image.
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The media image of lobbying
Groll, Tomáš ; Trampota, Tomáš (advisor) ; Köppl, Daniel (referee)
The diploma thesis "Media Image of Lobbying" focuses on the issue of the media image of lobbying and lobbyists in the newspapers Mladá fronta Dnes and Právo in the year 2008. Lobbying is an activity which the majority of population experiences through the media only. The media may thus greatly influence the way the public perceives and evaluates lobbying. In the first part of the diploma thesis the question of the media presentation of reality are introduced and the factors which influence the form of the media content are outlined. The paper further deals briefly with the effect the media have on the population and with the agenda-setting concept. Then the definition of lobbying is given, as well as the reasons and conditions for its positive and negative reputation. Positive and negative functions of lobbying are pointed out and various types and forms of lobbying are presented including indirect lobbying, which is associated with PR activities. In the research part of the paper the results of the quantitative research are presented. The aim of this research was to discover the most frequent types of lobbying and lobbyists in the newspapers studied. The qualitative frame analysis then shows the ways in which lobbying and lobbyists are presented in the media. The appendix to the paper contains a codebook...
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The image of eldery people in children programmes
Charvátová, Denisa ; Jirák, Jan (advisor) ; Bednařík, Petr (referee)
The subject of the thesis is the problem of portrayal of the elderly in Vecernicek animated cartoons for children. Content analysis is conducted on twenty-two selected animated Vecernicek stories that portrayed older characters (371 cartoons for a total of 2974 minutes). The objective of this paper is to examine the depiction of the elderly in Vecernicek cartoons and to point out age stereotypes. The first part of the paper consists of a theoretical framework necessary for the subsequent analysis, particularly media depiction, media representation, construction of reality, the relationship between media depiction, reality and stereotyping, which are then accompanied by characterization of the stories, their meaning and also by definition of old age. Next, all twenty-two analyzed cartoons are briefly introduced. Quantitative content analysis is conducted to examine the frequency and context of depiction of male and female elderly characters, and the overall message. Using qualitative content analysis, six coherent groups of media depiction of the elderly are created, then using semiotic analysis, six specific examples of age portrayal in Vecernicek cartoons are introduced.
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Methanol affair in the czech media
Kolátorová, Lucie ; Šoltys, Otakar (advisor) ; Zezulková, Markéta (referee)
This thesis deals with the medialization of public health-threatening events associated with the methanol affair, which appeared in Czech republic in September 2012. The thesis examines the ways in which selected four national newspapers informed the public about that case. The theoretical part presents concepts through which it is possible to look at the functioning of the media - their role in society, patterns and routine ways of media production, their role in case of emergencies and crises. Analytical part first outlines the methodological basis and consequently represents the outputs of quantitative and qualitative research. The quantitative part mainly describes how much space was in the examined newspapers provided with the affair, what kind of sub-themes were most accented, how much importance was over time attributed to the affair, what the motives were displayed in the published photographs, to what extent was preserved news neutrality of published headlines. The qualitative part of the research focuses on the linguistic tools used in articles in term of neutrality, on non-verbal expression tools and in detail illustrates how the examined newspapers reported about specific events associated with the methanol affair.
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The Image of Czechoslovak War Pilots in Rudé Právo between 1945-1950 and in the Selected Years of 1960s
Holeček, Martin ; Suk, Pavel (advisor) ; Cebe, Jan (referee)
The aim of diploma thesis The Image of Czechoslovak War Pilots in Rudé Právo between 1945-1950 and in the Selected Years of 1960s is to present the media image of this social group in the view of Rudé právo newspaper. Considering the topic chosen, the author concentrated on the post-war years between 1945-1947, 1948-1950 and the selected years of 1960s (1963, 1965 and 1968). This paper is based on complementation method which combines media history and theory, historical context and complex content analysis of Rudé právo articles in the given years. For content analysis, the author of the paper used a method of text coding depending on the topics suitable for sufficient presentation of the image of Czechoslovak war pilots as well as of the topics and events that contributed to that image. The primary source of this thesis was Rudé právo newspaper which also supplied material for content analysis. Secondary sources contain professional literature concerning media history and air or war environment. The author also uses internet sources and some of them are even archived by the National Library of the Czech Republic because of their content.
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Verbal image of gypsies in the Czech printed media
ADAMCOVÁ, Eva
Topic of this thesis is current intercultural issues and its main objective is to show media image of the Gypsy minority in Czech Republic. First part of the project is a chapter about Gypsies, their history, culture, today's lifestyle and everyday problems. Next chapter include theory of journalistic style and persuasion and these are the basis for my further analysis. Final chapters analyzes articles form selected printed newspapers. Specifically looks at topics of the articles and then persuasion elements in the articles and headlines. The aim of this analysis is to give a comprehensive Verbal image of gypsies in the Czech printed media.
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The media image of the muslims in the Reflex magazine
VONÁSKOVÁ, Martina
The bachelor´s paper studies the problems of muslims who live in the Czech Republic and the media image of them in the Reflex magazíne. In the beginning of the paper I briefly discuss the history of the presence of muslims in the Czech Republic and she will describe the acceptance of them by Czech people.The category muslim will be explain and who belongs to it according to media and experts in social science in the Czech Republic.The work will present researches of public opinion of respected czech agencies involved in this topic. I will show some problematic situations debated by media in Czech Republic. The main part of the paper is the analysis of the media image of the muslims in the Czech Republic in the chosen magazine in a certain time period. Some articles from the Reflex magazíne will be analyzed. Specify will be the media image of the muslims in the years 2012-2013. In the conclusion of the paper will be analyzed some stereotyps and some statements about the muslim minority in the Czech Republic.
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Emil František Burian. Self-presentation, representation and memory
STŘELBOVÁ, Tereza
This diploma thesis reveals the processes of shaping the image of Emil František Burian, the theater director, composer, journalist and playwright in three key headings. The first heading explains the principles of self-presentation and choice of characteristic means to build its external image in the changing personal attitudes and social development in the 30th - 50 years of 20th century. The second heading shows the coordinates of cultural policy communist regime and monitors the construction of public image representative of official socialist culture. Both headings are mainly based on a detailed analysis of Burian's theater activity, broadcasting activities and articles in professional and social printing. The third heading of qualification work pays attention to creating individual memory of a systematic effort to build a "cult of personality" of E. F. Burian. Interpretation biography and memories of actors, directors, journalists and politicians attempts to profile the professional and private life of this artist.
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Media Image of the Czech Republic in 2011
Ruffer, Roman ; Valentová, Jana (advisor) ; Mikeš, Jiří (referee)
This bachelor thesis wants to find out the way in which media image of the Czech Republic in 2011 is being constructed in foreign media by research method of quantitative and qualitative analysis. All media outputs which were collected in abroad by Representation of the Czech Tourist Authority - CzechTourism are evaluated by quantitative analysis. The qualitative analysis try to discover the media image in selected media of the Russian Federation and the United Kingdom of Great Britain and Northern Ireland and verify the correlation of this image with the quantitative analysis developed by agencies for public opinion research.
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Media images related health professionals and patients
SÝKOROVÁ, Marta
Media image of a health worker ? a patient relationship The presented bachelor thesis describes the media image of a relationship between a health worker and a patient in the mirror of television series both from the view of present days and with looking back thirty years and their mutual comparison. A theoretical part concerns issues of medical ethics (basic concepts, a transformation of the relationship between a health worker and a patient, basic principles, Patients´ rights, Informed consent), then a communication in the health care and mass communication (especially the interaction relationship between mass media and reality). In the practical part there was used a method of a qualitative research, an observation of selected parts of the television series Hospital at the outskirts of the city (Nemocnice na kraji města) and Surgery in the Rose Garden 2 (Ordinace v růžové zahradě 2). Results of the observation were divided into six parts describing not only a general perspective of the relationship between the health worker and the patient (in terms of paternalism x partnership), but also partial facts which are important for this relationship (information for patients, a common health workers and patients´ communication, a communication of the health workers with close relatives of the patients, permitting of visits, a compliance with the mandatory medical confidentiality by the health workers and an image of a medicine doctor). According to the results the most noticeable shift in the relationship between the health worker and the patient can be observed in their everyday communication, the least noticeable in a compliance with the professional confidentiality. In practice, it would be possible to use the knowledge gained by the research for a publication in a professional literature and for a preparation of an educational material for workers in helping professions.
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