|
| |
|
|
Using of Marketing Tools in Chosen Retail Subject
TALÍŘOVÁ, Stanislava
The main purpose of my bachelor work was to answer an experimental question: {\clqq}How are the marketing tools and approaches to use in retail entrepreneurial subject in the circumscription.{\crqq} I accomplished a questionnaire type of research in a retail subjects in the region of Český Krumlov. The second part of my work was a case study of a particular retail subject.
|
|
|
Using of Marketing Tools in Chosen Retail Subject
NOVÁKOVÁ, Gabriela
In my research I have analyzed the level of usage of various marketing tools in selected area of South Bohemia county. This analyze provided certain information about low level of usage of marketing within small and midsize business. Majority of small business owners understands marketing as a add campaign and they use only this one area of the whole marketing concept. To increase effectiveness, it is important to link all marketing tools together.
|
|
|
Using of Marketing Tools in Chosen Retail Subject
BUCHTOVÁ, Tamara
The state of using of marketing tools was analysed in a picked retail subject and an improving of the present state of marketing tools in the chosen retail subject was suggested. The quantitative research have been done in the form of quetionnaire and qualitative in the form of detailed study. The situation of exquisite retail dealer was investigated in the form of detailed study.
|
|
|
Analysis of bank charges in the international financial group
Davídková, Veronika ; Hradil, Dušan (advisor)
Bachelor thesis is focused on bank charges associated with current accounts and overdrafts in Austria, the Slovak Republic and the Czech Republic. It Focuses exclusively on retail clients and financial group Erste Bank, which is one of the most important on the financial market. The first part is familiarization with the offered products and the second part is analysis, which aims to confirm or refute Capgemini study, Scott & Rose study and the European Commission study. The analysis is conducted from the perspective of the individual charges and model cases. Model cases are performed on the example of three types of clients who are different frequency of the use transactions. The result of bachelor thesis is that for one type of client is confirmed the Scott & Rose study. Other studies have not confirmed nor refuted.
|
|
| |
|
|
Retail in Vietnam
Šefrová, Martina ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
First of all I have focused on introducing Vietnam and its economical developmnet. Secondly I have subcrised the level of retail in Vietnam and I have come to the conclusion that Vietnam is an atractive country for the retail investment. Finally I have mention my own experience with shopping in that country.
|
|
| |
|
|
Comparation of the conditions of doing business in three selected countries of European Union
Žabčíková, Zuzana ; Žamberský, Pavel (advisor) ; Adámková, Vlasta (referee)
This diploma project deals with the current economic situation in European Union market and subsequently in the Czech Republic, Great Britain and Sweden. The analysis of the above mentioned countries was chosen due to the different conditions in doing business and approach to social and economic issues. The main purpose of this project is to find out the conditions for doing business in these three chosen countries. Following questions should be answered: "Is it beneficial to settle business during the financial crisis? Which of the chosen countries has the most optimal conditions for businessmen?" The first part of the diploma project deals with approach of the European Union to small and medium companies and describes the programs which serve as a support for business. In subsequent parts of the diploma project there are exact information for businessmen about above mentioned countries (tax rates, conditions for employees, availability of business establishment and related fees). In the last part of the diploma project there is a particular business plan describing the establishment of the fashion shop for ladies with detailed calculation of costs. Based on the analysis it is possible to classify expediency of this kind of business in capitals of the Czech Republic, Great Britain and Sweden considering domestic conditions, rental costs, other operating costs and real revenues which can be reached in this tough time.
|
|
|
Methodology of Implementation of Complex Retail Solutions in Life Style Retail
Příklenk, Lukáš ; Novotný, Ota (advisor) ; Pour, Jan (referee)
The retail companies have a very conservative approach concerning IT expenses and innovations. Maybe for this reason, it is now the best time for changing an IT infrastructure and a complex retail solution. Most of the companies need to optimize their processes due to the financial crisis to achieve a competitive advantage. There are many differences among the retail companies - these differences may cause that an implementation of a software solution is tricky. It is important to be aware of such aspects when implementing the software solution. The main aim of this work is to design, extend and optimize a methodology of implementation of a complex retail solution. The new methodology is quite general - it might be used for an implementation of any POS solution. The goal of new methodology is to improve top line and margin. Finally, it shall bring a bigger satisfaction to the customer. I divided this work into several main chapters. First chapter is dedicated to the specifics of retail companies - how they work, which processes they use, how much they invest into the IT. The second part contains an analysis of POS solutions available on the Czech market and a brief description of the particular software solutions with their market share. The third part is dedicated to the RIM methodology designed by Microsoft Corporation. The fourth - and the main part of my work - contains an extension of the RIM methodology. In the final part I sum up the main achievements of this work and evaluate the new extended methodology. In the appendix, I compared some examples with the real figures to the new methodology.
|
guest ::
