|
|
On-line marketing communication
Mitidieri, Anna ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
The diploma thesis focuses on the on-line marketing communication of the fitness center BeFit in Brno. This center provides international Les Mills programs. The theoretical part contains important concepts that are used as a basis for other parts of the work. The analytical part of the work analyzes the macroenvironment, microenvironment, marketing mix and on-line marketing communication. The diploma thesis also includes marketing research, which consists of a qualitative and quantitative part, which are focused primarily on the website of the fitness center BeFit and the preferences of online communication channels. The last part of the work presents proposals that would help the fitness center BeFit to improve on-line marketing communication.
|
|
|
Website Design
Dlasková, Jana ; Červenka, Vladimír (referee) ; Koch, Miloš (advisor)
This thesis describes the design and creation of web sites for kindergarten. The goal is to create a functional and dynamic website which will reflect the nature of kindergarten. Website will serve mainly to parents of children.
|
|
|
Creation of web presentation for company
Horna, Michal ; Fialová, Hana (referee) ; Koch, Miloš (advisor)
My work put mind to project of Internet pages for firm promotional purpose. Content of my work is intent on overall process of web pages creation from opening to project processing, through creation of pages after as much as their finish and assignment.The main accent throughout creation is accentuate for marketing usage.
|
|
|
Analysis and Strategy of E-commerce Firms
Šklíbová, Veronika ; Przybylski, Lukáš (referee) ; Němcová, Zuzana (advisor)
The content of this work is the analysis and assessment of the current state of company Slevoteka.cz, which is the first recreation dealing discount portal in the Czech Republic. This work also contains parts regarding an in-depth insight to company operations, a segment about firm's marketing and a comparison with its competitors. Finally there are many improvement suggestions which were derived as an output of my findings and also a web redesign draft.
|
|
|
Design of E-commerce for Building Supply Store
Gryc, Radim ; Weirich, Pavel (referee) ; Luhan, Jan (advisor)
This thesis focuses on e-commerce issues in the building industry. The first part describes theoretical basis for the design of e-commerce and processes that arise when dealing with building materials. The second part focuses on finding the differences between standard e-commerce and e-commerce for building design and creation of the ordering process proposal.
|
|
|
Draft and Implementation of Optimization for a Company Website
Matějková, Zuzana ; Weirich, Pavel (referee) ; Řešetková, Dagmar (advisor)
This bachelor’s thesis deals with the optimization of websites for Nika hairdressing salon situated in Brno-Líšeň. The current state of this website is evaluated and new efficient solutions are introduced. This bachelor’s thesis includes the creation of CMS system with the aim to enable the hairdressing salon to administrate the content of the websites without any advanced knowledge of up-to-date website technologies such as HTML and CSS. New design that will improve the position of the company on the internet is chosen. Potential problems in SEO are solved to make the website’s searchability easier.
|
|
|
Proposal of Website
Erle, Vojtěch ; Šmejda, Jan (referee) ; Řešetková, Dagmar (advisor)
This bachelor’s thesis deals with the design and creation of websites firm Malokapacitní jatka Machač, s.r.o. using HTML and cascading style sheets to increase demand of the company. The thesis includes theoretical background, the selection of suitable analysis tools to create websites and description of the actual design of the site.
|
|
| |
|
|
System for Web Data Source Integration
Kolečkář, David ; Bartík, Vladimír (referee) ; Burget, Radek (advisor)
The thesis aims at designing and implementing a web application that will be used for the integration of web data sources. For data integration, a method using domain model of the target information system was applied. The work describes individual methods used for extracting information from web pages. The text describes the process of designing the architecture of the system including a description of the chosen technologies and tools. The main part of the work is implementation and testing the final web application that is written in Java and Angular framework. The outcome of the work is a web application that will allow its users to define web data sources and save data in the target database.
|
|
| |
guest ::
