|
| |
|
|
Development of Tourism in Třebíč and its Impact on Business at this Area
Žamberská, Šárka ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
This bachelor´s thesis „Development of Tourism in Třebíč and its Impact on Business at this Area.“ is engage to judge conditions for development of tourism in town Třebíč. The analytics part included current state of tourism in Třebíč, possibilities of financing and description of the most attractive places in town. The thesis is divided to three major parts. In theoretical part is defined basic theoretical knowledge of marketing in tourism. The results of this thesis are particular designs of tourism development in town Třebíč.
|
|
|
THE ARCHEOLOGICAL MUSEUM - REBUILDING OF ST.HYPPOLITS AREAL IN ZNOJMO
Mitáš, Petr ; Plášil, Jiří (referee) ; Boháč, Ivo (advisor)
Development of standard architectural study complex archaeological foundation into a multifunctional center, serving not only the presentation of archaeological finds, but also the needs of tourism, education and research activities. The challenge is based on analytical planning, construction, technical and other documents and links, to draft the development of economic premises of the monastery complex of St. Hyppolita. The proposed development should be based on the location areas and create a base for sustainable development of the area.
|
|
|
Historical Houses Jihlava
Pešková, Jitka ; Navrkal, Martin (referee) ; Havliš, Karel (advisor)
The subject of interest of this thesis is the analysis and solution of the site around the Gate of the Mother of God in Jihlava. The aim is to evaluate the current state of the area with the inclusion of houses owned by the city, which are part of the urban conservation area. The thesis also addresses the issues of tourism in the city, transport infrastructure and parking, property relations and the connection between the city centre and the suburbs. The design part deals with the evaluation of the current condition of three historic houses owned by the city, their reconstruction and new use. It also addresses the new construction of a parking structure on the site of the former bastion and the connection between the historic centre and the suburbs. The proposal was prepared on the basis of the requirements of the Jihlava City Council and is governed by the limits of the conservation area.
|
|
| |
|
| |
|
|
Marketing Mix of Town Velké Meziříčí
Pelikánová, Adéla ; Remerová, Jana (referee) ; Mráček, Pavel (advisor)
The thesis "marketing mix of town Velke Mezirici" focuses on developing a marketing mix of tourism products and proposing a tourist destination. A prerequisite for the creation of a marketing mix is the SWOT analysis, competitor analysis and demand analysis. Based on these results, it establish the vision and objectives and propose different destination tourism products. In the final part of the marketing mix it apply them to a specific product.
|
|
|
Center winery Nemcicky
Fialová, Petra ; Velehradská, Dagmar (referee) ; Dýr, Petr (advisor) ; Kalousek, Miloš (advisor)
The topic of this project is the new design concept for Centre for Viticulture and Wine Tourism in the region of the town Němčičky. It is a dominant building in open landscape. The main purpose of the centre is popularization of the local wineries under the trademark VOC Modré Hory. There is a viewpoint in the building as well, allowing the visitors to appreciate the stunning panorama of the wine region. Gentle curves of the surrounding landscape and refined regularity of the rows of grape vines were the inspiration for the layout of the building, as well as for the gradation of the façade. The façade itself is the defining feature of the building with its glued laminated timber columns. The columns form two rows, creating a shape of two ellipses and they are gradually rising to the top where the viewpoint can be found. In the core of the building is the tasting room which is spacious and airy. Also, there is wine archive and the facilities of the building. With pleasant weather outside, and there is no shortage of that in South Moravia, visitors can also enjoy the outer terrace. A stairway, which is copying the curve of the peripheral columns, leads from the terrace and by climbing the stairs visitors can reach the viewpoint.
|
|
|
Analysis of Travel Agency Customer Satisfaction and Suggestions for its Improvement
Svoboda, Lukáš ; Pšenička, Martin (referee) ; Chlebovský, Vít (advisor)
This thesis focuses on increasing the customer satisfaction of travel agency. Customer satisfaction is a key component for maintaining market position, company reputation and its growth. Client satisfaction is especially important in the area of services, including travel agencies. Based on a questionnaire survey among customers, using the NPS method and the KANO model, measures are designed for increasing it. Also the suggestions are obtained to improve company promotion with the use of customer survey.
|
|
| |
guest ::
