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Sales promotion and advertising of microbrewery
Králová, Kateřina ; Schüller, David (referee) ; Mráček, Pavel (advisor)
The bachelor thesis aims on the marketing communication of Brněnská pivovarnická společnost s.r.o. focusing on sales promotion and advertising. The theoretical part deals with marketing, marketing communication and communication mix. Practical part analyzes the selected company, the current status and its evaluation. Final part is based on the executed analyzes and provides recommendations and suggestions to improve company´s marketing strategy.
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Proposal of Communication Mix
Koutná, Kateřina ; Čechová, Pavla (referee) ; Novák, Petr (advisor)
This master thesis focuses on improving communication mix of selected businessman, Mr. Marek Argan, who operates in the sale of Thai products and provides services as Thai yoga and Thai massage. This work is is divided into three main parts. The first part describes theoretical knowledge, which is then used as a base for the next parts. The second part describes the activities of the selected company and analysis of the current marketing and communication mix. In the last part is the proposal of communication mix, which will be applied in the company .
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Marketing Concept Utilization
Pešek, Tadeáš ; Maštera, František (referee) ; Chalupský, Vladimír (advisor)
The goal of the bachelor thesis is to perform analysis of usage of the GRD servis, Ltd.’s communication tools and based on the analysis to suggest accurate communication mix based. Theoretical part focuses on general theory of the marketing communication, whereas analytic part uses that theory to analyse the current communication tools of the company. After the results are evaluated in the analytical part, the recommendations part offers suggestions for improving the communication mix of the GRD servis, Ltd. company.
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E-commerce Business
Smolík, Luboš ; Zeman,, Tomáš (referee) ; Němcová, Zuzana (advisor)
Bachelor thesis creates a proposal of e-commerce business and e-marketing strategy for company Crhak Ltd. It analyzes the current state of e-commerce and with comparison to modern trends and developments in e-commerce brings a solution for better marketing strategy and optimalization for system.
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Sales Promotion and Advertising of New Company
Nguyen, My Linh ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
The bachelor thesis investigates mainly marketing, more specifically sales promotion and advertising of the business which is aiming to enter the market of providing photography services. Theoretical parts include concepts of marketing, marketing mix, and marketing communication. The second part is composed of several analyzes which results are used in the third part. The latter induces suggestions mainly to improve its position on the mar-ket.
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Possibilities of Companies Advertisement of Fairs
Budínská, Lucie ; MBA, Kateřina Čapková, (referee) ; Dvořák, Jiří (advisor)
The bachelor's thesis is focused on promotion EXCON copmany, Ins. at the trade fairs. It contains information about the company being analyzed, the general advertising and advertising at trade fairs. Methods and examples of promotion at the trade fair, ways to prepare and implement the exhibition to meet all the required targets. Above all this bachelor's thesis is focused on proposition of the optimal structure of advent at the trade fairs.
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The Proposal for Improving of the Marketing Mix
Krátká, Martina ; Řičánková, Iveta (referee) ; Novák, Petr (advisor)
Master´s thesis is focused on evaluation of current marketing mix and its possible improvements of company Vinařství U Kapličky. Goal of the thesis is increase sales of this company. Thesis is separated into four parts. Theoretical part is focused on theoretic assumptions, which relates to marketing mix issues. Analytical part is comparing gathered information from theoretical part with current company’s situation. Suggesting part describes specific suggestions for improvements, which were, based on analytical part, evaluated as problematic. Last part deals with economical evaluation and benefits of suggested measures.
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The Proposal of Improving the Company Promotion
Kopřivová, Gabriela ; Sedlák, Petr (referee) ; Petráš, Jiří (advisor)
This bachelor thesis was elaborated for the company AUTOELEGANCE BRNO, s. r. o. It evaluates its current methods of promotion and examines imperfections in this field. It contains a proposal of improving the company promotion concentrated especially on field of advertising and sales promotion, which includes new methods of the company promotion and their application in practice.
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Communication Mix of Company Fabory CZ Holding s.r.o.
Záhradník, Šimon ; Kališ, Martin (referee) ; Mráček, Pavel (advisor)
The thesis is dealing with changes in marketing communication of Fabory CZ Holding s.r.o. The goal is to propose improvements, which will bring to the company added value in marketing, whereas these changes can be realistically implemented. The theoretical part includes issue of marketing mix into the theoretical Framework and analyses detaily marketing communications. Analytical part describes the current state of company. The part of propose is focused on propose, which improves present condition of marketing communication.
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