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Consumers'awareness of the Fair Trade
ROŽNOVJÁKOVÁ, Barbora
The aim of this bachelor thesis was to explore the level of awareness of the Fairtrade certification among Czech consumers. Theoretical basis that relates to the issue was further applied to the practical and analytical part. The practical part was based on a quantitative analysis represented by an electronic questionnaire. The respondents of the questionnaire were the final consumers in the Czech Republic and its aim was to investigate the awareness of Fairtrade certification and their perception of its standards. It further explores their knowledge of the products and support of Fairtrade principles. The results of the research will help to make necessary changes to Fairtrade business activities in order to expand and promote Fairtrade in the Czech Republic.
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Satisfaction of customers of a chosen company
HNÍZDILOVÁ, Eliška
This diploma theses elaborate customer satisfaction in chosen company. First part of this work was about studying literature in this thema. The main chapter of literary researche was consumer behavior and specifically how the consumers behave on markets. Than, it was necesary to write about agriculture in Czech Republic. The base of practical part was questionnaire survey, which examined customer satisfaction to chosen company. The second main section of practicas part on this thesis was specialised question witch examined customer preference "Which parameters you chose when you decide to buy tractor?" Two segments are based on quality of tractors aftersale service and medial presentation of brand and exhibitions and fairs. At the end of this diploma thesis are proposed two recommendation how to get better customer satisfaction.
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Potential of internet selling of food to customers of consumer co-operatives
HRONOVÁ, Lenka
The aim of this thesis was to evaluate the potential interest of customers of the shops of consumer co-operatives in buying food via the Internet. Based on the results of marketing research, the aim was then to propose recommendations for a selected consumer co-operative Jednota, which operates in the district of České Budějovice, including Terno and Trefa stores. All the suggestions presented in the practical part are designed to introduce and launch an online supermarket Jednota in the district of České Budějovice.
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Consumer behavior of generation Y in the banking market
PETRENKO, Viktoriia
This diploma thesis deals with the Generation Y consumer behavior in the banking industry. The aim of this thesis is to find out the key factors influencing consumer decision-making during selection banks by analyzing their decision-making process and prepare recommendations for banks operating in the Czech Republic. The theoretical part of this thesis focuses on consumer behavior, factors influencing this behavior, broader generational classification and more detailed characteristics of Generation Y. The practical part contains the evaluation results of the quantitative research and recommendations for banks operating in the Czech Republic. The proposals relate to reducing bank charges, improving interpersonal communication and investing in artificial intelligence.
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Food Waste and the Shopping and Consumer Behaviour of Czech Households – Food 2022
Hanzlová, Radka
In its special ‘Food 2022’ survey the Public Opinion Research Centre at the Institute of Sociology, Czech Academy of Sciences, examined the Czech public’s attitudes and opinions on the issue of food waste.\nAlmost half (47%) of the respondents consider food waste to be a big problem, more than two-fifths (44%) think food waste is not right, but there are more urgent problems that need to be solved and only less than one-tenth (9%) of the Czech public does not consider food waste to be a big problem in society.\nThe most important reason for reducing food waste according to respondents is to save money for their household (77%), while the least important reason is to change society through their behaviour (29%).\nThe majority (54%) of respondents go shopping several times a week, while about a quarter (26%) go shopping once a week. 13% of respondents shop every day.
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Disposal of Visually Imperfect Vegetables and Fruits as One of the Forms of Food Wasting – Food 2022
Hanzlová, Radka
In a special study called Food 2022, CVVM SOÚ AV ČR asked for the opinions and attitudes of the Czech public on the issue of food wasting. One part was focused on the purchase of imperfect fruits and vegetables. \nIf there were imperfect and perfectly shaped pieces of fruits and vegetables placed next to each other, 65% of the respondents would chose the perfect one, provided they had the same price.\nAccording to the Czech public, the European Union standards (34%) and the standards of supermarkets (28%) have a decisive influence on the desired appearance of fruit and vegetables that reach the shelves of supermarkets and chains.\nAs for the estimate of the amount of fruits and vegetables that do not reach consumers at all due to their appearance, the correct share (i.e. 20 to 30%) was estimated by more than two-fifths (41%) of the respondents.
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Research of online shopping preferences in Charles University students actively engaged in sports under the influence of the covid-19 pandemic
Gerža, Karel ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Title: Research of online shopping preferences in Charles University students actively engaged in sports under the influence of the covid-19 pandemic Objectives: The aim of the diploma thesis is to identify current preferences of students actively engaged in physical activity on selected faculties of Charles University in online shopping. The research participants will evaluate individual factors that influence their attitude towards shopping on the internet and the impact of the covid-19 pandemic on their shopping behavior. Based on this data, measures and recommendations will be proposed, which should help merchants understand the current expectations and demands of customers and thus improve user comfort when shopping online. Methods: The quantitative method of electronic questioning was used to obtain the resulting data. The content analysis was also used in the analysis of studies, professional articles and surveys focusing on the given issue, as part of this thesis. The resulting data were processed using basic descriptive statistical operations, such as absolute frequency, relative frequency and mean value. Results: The results of the study show that there has been an increase in the use of online shopping among the monitored sample of people. In terms of the impact on shopping behavior in...
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The impact of brand communication activities on consumer behaviour and perception during the COVID-19 pandemic
Janouch, Filip ; Hejlová, Denisa (advisor) ; Konrádová, Marcela (referee)
Based on the knowledge of moral foundations theory, this thesis examines the influence of brands' communication activities on consumer behavior and perceptions. The theoretical part focuses on moral foundations theory, its origins, and the selection of moral foundations (modules), which are then examined in the practical part. The practical part consists of an introduction to the methodology and the aim of the research and the implementation of the research in the form of eight in-depth interviews with representatives of Czech advertising and communication agencies. The findings from the research are further collected, summarized, interpreted, and evaluated. The results thus obtained are subsequently discussed. The conducted research allows to answer the main research question, as well as to confirm or refute the hypotheses with which the author entered the research part of his work.
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Research of positioning of brand second hand stores on the Czech market
Rejchrtová, Karina ; Schneiderová, Soňa (advisor) ; Koudelková, Petra (referee)
This bachelor thesis examines how customers perceive the position of second hand stores with their own brand on the Czech market. As this is a relatively new segment of shops, the work also largely focuses on how the second hand market originated and why it is growing so fast. Among other things, it deals with the change in customers' shopping behaviour, which is one of the reasons. This work aims to find out how second hand stores with their own brand stand in comparison with chain stores and second hand stores without their own brand. Part of the work is also the design of a pyramid of the second hand market, which divides second hand brands into segments designed according to the pyramid of brands by author Harriet Posner. The research was conducted by a questionnaire survey. In analysing the answers of the respondents in the practical part, theoretical knowledge was used and based on the results, the findings and conclusions that emerge from the research were expressed in the conclusion.
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