Original title: Marketingová komunikace konkrétního obchodu
Translated title: Marketing Communication of a Specific Store
Authors: Prokopová, Lucie ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
Document type: Master’s theses
Year: 2023
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: CBD; Communication; Communication Mix; Consumer Behavior; Marketing; Marketing Communication; CBD; chování zákazníka; komunikace; komunikační mix; marketing; marketingová komunikace

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/212055

Permalink: http://www.nusl.cz/ntk/nusl-530315


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2023-07-23, last modified 2023-08-06


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