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Tak co si necháme přivézt k jídlu?
Němcová, Martina
This diploma thesis deals with consumer behaviour in the food delivery mar-ket. The aim of this thesis is to propose recommendations for restaurant operators enabling food delivery and other entities operating on the market. These recom-mendations will lead to a competitive advantage of operators and also to increase the satisfaction of customers who order food online. A sub-objective of the thesis is to identify factors influencing consumer behaviour when ordering food online. The research focuses on the residents of the South Moravian Region aged 18-53 years. In order to achieve the stated objectives, the analysis of secondary data and prima-ry data obtained through qualitative and quantitative research – in-depth inter-views (n = 20) and a questionnaire survey (n = 300) is conducted. The collected data are processed and evaluated using mathematical and statistical methods. Based on the findings, recommendations are formulated for entities operating in the food delivery market.
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Marketing Communication of a Specific Store
Prokopová, Lucie ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The diploma thesis analyzes forms of communication used by one particular company. The theoretical part deals mainly with marketing communication, marketing and communication mix. This part of the thesis also explains the basic principles of marketing research. The practical part contains an analysis of the point of sale and a description of marketing activities of the selected company. Based on the performed analysis, are made proposals for changes in specific areas of the communication mix. These changes should ensure a better perception of the copmpany.
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Green purchasing: Case of Bottled Water Consumption in the Czech Republic
Hanusová, Klára ; Ščasný, Milan (advisor) ; Opatrný, Matěj (referee)
To tackle various environmental issues, many of which stem from unsustainable consumer behavior, policymakers make an effort to transition toward a circular economy. One of the initiatives in the Czech Republic includes a reduction in single-use plastic waste. An example of this waste category are plastic bottles used for beverage packaging. Consequently, this thesis aims to uncover the determinants of bottled water consumption in the Czech Republic, as a similar study does not appear to exist in this context. Data (n=3 411) used for the analysis are obtained from a survey "TAČR Kohoutková". Methods used include estimation by Generalized Ordered Logit and Multinomial Logit. Results uncover socio-demographic characteristics, taste, health reasons, constructs from the Theory of Planned Behavior, and habits as predictors of bottled water consumption. It was found that highly educated people and those with a strong habit of drinking tap water are less likely to consume bottled water. The main consumers of this product appear to be those who negatively perceive tap water taste and healthiness, or positively perceive such characteristics of bottled water. On contrary, there is not enough evidence for identifying a relationship between environmental values and bottled water intake.
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Consumers'awareness of the Fair Trade
ROŽNOVJÁKOVÁ, Barbora
The aim of this bachelor thesis was to explore the level of awareness of the Fairtrade certification among Czech consumers. Theoretical basis that relates to the issue was further applied to the practical and analytical part. The practical part was based on a quantitative analysis represented by an electronic questionnaire. The respondents of the questionnaire were the final consumers in the Czech Republic and its aim was to investigate the awareness of Fairtrade certification and their perception of its standards. It further explores their knowledge of the products and support of Fairtrade principles. The results of the research will help to make necessary changes to Fairtrade business activities in order to expand and promote Fairtrade in the Czech Republic.
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Satisfaction of customers of a chosen company
HNÍZDILOVÁ, Eliška
This diploma theses elaborate customer satisfaction in chosen company. First part of this work was about studying literature in this thema. The main chapter of literary researche was consumer behavior and specifically how the consumers behave on markets. Than, it was necesary to write about agriculture in Czech Republic. The base of practical part was questionnaire survey, which examined customer satisfaction to chosen company. The second main section of practicas part on this thesis was specialised question witch examined customer preference "Which parameters you chose when you decide to buy tractor?" Two segments are based on quality of tractors aftersale service and medial presentation of brand and exhibitions and fairs. At the end of this diploma thesis are proposed two recommendation how to get better customer satisfaction.
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Potential of internet selling of food to customers of consumer co-operatives
HRONOVÁ, Lenka
The aim of this thesis was to evaluate the potential interest of customers of the shops of consumer co-operatives in buying food via the Internet. Based on the results of marketing research, the aim was then to propose recommendations for a selected consumer co-operative Jednota, which operates in the district of České Budějovice, including Terno and Trefa stores. All the suggestions presented in the practical part are designed to introduce and launch an online supermarket Jednota in the district of České Budějovice.
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Consumer behavior of generation Y in the banking market
PETRENKO, Viktoriia
This diploma thesis deals with the Generation Y consumer behavior in the banking industry. The aim of this thesis is to find out the key factors influencing consumer decision-making during selection banks by analyzing their decision-making process and prepare recommendations for banks operating in the Czech Republic. The theoretical part of this thesis focuses on consumer behavior, factors influencing this behavior, broader generational classification and more detailed characteristics of Generation Y. The practical part contains the evaluation results of the quantitative research and recommendations for banks operating in the Czech Republic. The proposals relate to reducing bank charges, improving interpersonal communication and investing in artificial intelligence.
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Food Waste and the Shopping and Consumer Behaviour of Czech Households – Food 2022
Hanzlová, Radka
In its special ‘Food 2022’ survey the Public Opinion Research Centre at the Institute of Sociology, Czech Academy of Sciences, examined the Czech public’s attitudes and opinions on the issue of food waste.\nAlmost half (47%) of the respondents consider food waste to be a big problem, more than two-fifths (44%) think food waste is not right, but there are more urgent problems that need to be solved and only less than one-tenth (9%) of the Czech public does not consider food waste to be a big problem in society.\nThe most important reason for reducing food waste according to respondents is to save money for their household (77%), while the least important reason is to change society through their behaviour (29%).\nThe majority (54%) of respondents go shopping several times a week, while about a quarter (26%) go shopping once a week. 13% of respondents shop every day.
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Disposal of Visually Imperfect Vegetables and Fruits as One of the Forms of Food Wasting – Food 2022
Hanzlová, Radka
In a special study called Food 2022, CVVM SOÚ AV ČR asked for the opinions and attitudes of the Czech public on the issue of food wasting. One part was focused on the purchase of imperfect fruits and vegetables. \nIf there were imperfect and perfectly shaped pieces of fruits and vegetables placed next to each other, 65% of the respondents would chose the perfect one, provided they had the same price.\nAccording to the Czech public, the European Union standards (34%) and the standards of supermarkets (28%) have a decisive influence on the desired appearance of fruit and vegetables that reach the shelves of supermarkets and chains.\nAs for the estimate of the amount of fruits and vegetables that do not reach consumers at all due to their appearance, the correct share (i.e. 20 to 30%) was estimated by more than two-fifths (41%) of the respondents.
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