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Political marketing in Democratic Party primary elections 2008
Pistulková, Petra ; Dvořáková, Vladimíra (advisor) ; Faturová, Marie (referee)
This work analyzes the use of political marketing of Barack Obama and Hillary Clinton in Democratic Party primary elections 2008. Theoretical definition of political marketing is followed by a description of main characteristics of presidential candidates (image, support from celebrities and family and the use of media). Following part deals with primary elections themselves, with decisions made by Obama and Clinton and their outcome on exit polls. The goal of this work is to answer the question: What were the key elements that lead to the victory of Barack Obama and how did he succeed in winning over Hillary Clinton, who was considered to be the frontrunner to win?
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Management and organisation of the hotel Residence Agnes
Tasci, Iulia ; Indrová, Jarmila (advisor) ; Kiráľová, Alžbeta (referee)
The aim of Bachelor's paper is to analyse the methods and types of management and organisation of the hotel Residence Agnes. First part contains theoretical material, main definitions, classification of the hotels and types of management. Second part is consisted of practical using of the types of management, of analysis of organisation and management and of few advices for improving the situation in the future. Last part has a small guide about opening a hotel and some tips for doing it well. It is a some kind of summary of all knowledge got during the Bachelor's degree studies.
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Financial analysis of the Trinecke iron Co. Ltd.
Rybchenko, Maksym ; Horník, Tomáš (advisor) ; Hnilica, Jiří (referee)
The goal of my work is to develop a financial analysis of the Trinecke iron Co. Ltd., and explore its financial health from the external point of view. The main reason for my decision to choose the company as Trinecke iron Ltd. is that the company has a strong competitive advantage in the Czech economy. According to the teoretical skills recieved during my studies at the University of Economics, I' am trying to examine property and financial status of the company. My purpose is to sum up and review the financial situation and show the weaknesses that would jeopardize the enterprise. This analysis consists of the teoretical and practical parts. In the theoretical part I will bring the wording of the calculations and procedures. The application part will be dealing with data and these calculations I've got, and also bring you the detailed descriptions. Overall, the analysis will be concerned with the six years period, from 2002 to 2007
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The Czech Presidency of EU Council in the area of Justice and Home Affairs
Ošlejšková, Kateřina ; Abrhám, Josef (advisor)
The diploma thesis characterizes the institute of EU Council Presidency and deals with the Czech EU Council Presidency in the first half of 2009. More specifically, it concentrates on the Czech Presidency of Justice and Home Affairs Council. The thesis analyzes the Czech Presidency Programme in the area of Justice and Home Affrairs, as it was introduced at the beginning of 2009 and the thesis evaluates how much the Czech Republic managed to fulfil this programme. It answers the questions whether the Czech Republic has fulfilled the main functions of EU Council Presidency during its Presidency of Justice and Home Affairs Council and whether the Czech Republic managed to benefit from its advantageous position and present itself. Finally, the diploma thesis evaluates whether the Czech Republic generally passed during its Presidency in the area of Justice and Home Affairs.
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Reinhard Heydrich and Final Solution of the Czech Question
Vrabcová, Klára ; Rataj, Jan (advisor) ; Martínek, Miloslav (referee)
The person of Reinhard Heydrich was one of those fateful to the Protectorate of Bohemia and Moravia. The first chapter of this paper attempts to prove that Heydrich's impact on the "Czech Question" is much greater than the eight months he spent in office as Deputy Reich Protector. It analyses different approaches to the solution of the Czech Question in Nazi plans and particularly, towards the end of the chapter, Heydrich's tendency towards one of these plans -- the memorandum of Secretary of State K. H. Frank. This memorandum anticipated two things: the temporary preservation of the Protectorate, the assimilation of people of suitable race and disposition and the expatriation of people of unsatisfactory race and of those opposing German rule. This thesis also attempts to prove that although Reinhard Heydrich planned the solution of Czech Question as a long-term process, the fulfilment of which could be considered only after a succesful war, he started the first steps already during the war. Great attention is given not only to his racial survey of the population, but also to his policy concerning Protectorate youth, who were meant to be caught up and reeducated within the Curatorium for the Education of Youth in Bohemia and Moravia. To ensure calm and economic health throughout the Protectorate, he applied his carrot-and-stick policy on the population. The occupation policy required a combination of short-term and long-term goals and application of the former to ensure the consequent accomplishment of the latter. The final chapter lays bare the reaction of the Czechoslovak foreign resistance to the situation in the Protectorate -- the assassination of Reinhard Heydrich. This act was supposed to empower the Czech underground movement and improve the status of the exiled government among Allies. Even though this operation of the foreign resistance caused a torrent of arrests and executions within the Protectorate, its foremost effect was to draw the attention of the world and the Media and to excite Allied recognition for the Czech domestic resistance.
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The Clinton's administration in the Middle East peace process
Maťašovský, Jozef ; Havlová, Radka (advisor) ; Knotková, Vladimíra (referee)
The aim of the bachelor thesis is to sum up the role of the Clinton's administration in the Middle East peace process and its contribution to international relations. First chapter includes the history of American involvement in the Arabic-Israeli conflict during the whole Cold-War period. The second chapter is focused on the Clinton's administration itself and the serries of activities in the Middle East that were undertaken during both Clinton's electoral terms. The third chapter is directed to asses particular Clinton's terms, their mutual comparison as well as the comprehensive analysis of the administration's role in peace negotiations.
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Circumstances associated with announcement of so called Marshall plan
Beran, Jiří ; Tajovský, Ladislav (advisor) ; Krček, Matěj (referee)
This bachelor thesis analyses the situation which ocurred on the field of foreign relations in the two-year period after the World War Two. The main subject of my interest is foreign policy practised by the United States between years 1945-1947. Immediate postwar enthusiasm of president F. D. Roosvelt towards the ongoing colaboration with the Soviet Union was replaced by Truman's much cautious approach. It was Kennan's "Long Telegram" which ment the definite deflection of the White House to consider Stalin as an ally. The friction between world-powers escalated in the first half of 1947. The Congress approved the aid for Greece and Turkey (Truman Doctrine) meaning the oncoming of containment. Following that and regarding the European situation which appeared as a key one for the future worldwide arrangement, the Marshall Plan was announced on the 5th June 1947. My thesis offers answers to the following questions. What stood on the background of the decisions thanks to them the United States have chosen this direction? Did any other alternatives exist? What were the concrete consequences of the new American foreign politics?
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